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A	
  new	
  Convergence	
  Media	
  

           www.valu.tv	
  
Background	
  
                               Techradar	
  	
  June	
  3rd	
  2010	
  
	
  h5p://www.techradar.com/news/internet/90-­‐of-­‐web-­‐traffic-­‐to-­‐be-­‐video-­‐by-­‐2014-­‐-­‐693867	
  
                                                 	
  
What	
  is	
  Valu.tv	
  
•  A	
  mulH	
  screens	
  (TV,	
  PC/Mac,	
  Mobile)	
  Video	
  
   rich	
  services	
  runs	
  on	
  internet	
  best	
  effort	
  (Over	
  
   The	
  Top)	
  
•  State	
  of	
  the	
  art	
  adapHve	
  bit	
  rate	
  (ABR)	
  
   technology	
  
•  Run	
  on	
  mulHple	
  ABR	
  plaVorm	
  such	
  as	
  
   silverlight,	
  flash	
  10.1+,	
  and	
  Apple	
  HLS	
  
•  Several	
  internaHonal	
  and	
  domesHc	
  channels	
  
   including	
  VoD,	
  and	
  interacHve	
  programs	
  	
  
Why	
  Valu.tv	
  
•  Video	
  demand	
  has	
  been	
  widely	
  increase	
  due	
  to	
  
   the	
  UGC	
  and	
  social	
  networking	
  environment	
  
•  However,	
  delivering	
  low	
  quality	
  video	
  with	
  
   buffering	
  latency	
  burden	
  those	
  broadcast	
  
   audience	
  to	
  switch	
  toward	
  internet	
  environments	
  
•  Valu.tv	
  is	
  capable	
  of	
  delivering	
  hi	
  quality	
  video	
  
   without	
  buffering	
  experience	
  on	
  internet	
  best	
  
   effort	
  environment	
  
How	
  
•  A	
  breakthrough	
  adapHve	
  bit	
  rate	
  technology	
  
   helps	
  us	
  to	
  enjoy	
  h5p	
  live	
  streaming	
  (HLS)	
  and	
  
   dynamically	
  change	
  follows	
  the	
  bandwidth	
  
   availability	
  on	
  certain	
  range	
  	
  
•  This	
  unique	
  technology	
  enables	
  end	
  user	
  
   experiences	
  broadcast	
  quality	
  environment	
  with	
  
   minimum	
  384Kbps	
  internet	
  connecHon	
  
•  Moreover,	
  capabiliHes	
  in	
  delivering	
  mulH	
  screen	
  
   media	
  such	
  as	
  PC/Mac,	
  Mobile	
  (apple	
  &	
  android)	
  
   and	
  TV,	
  may	
  a5ract	
  a	
  huge	
  mobile	
  customers	
  
Access	
  Device	
  –	
  Apple	
  Family	
  
Access	
  Device	
  –	
  PC	
  &	
  STB	
  TV	
  
Advanced	
  Technology	
  Overview	
  
TradiFonal	
  Video	
  Streaming:	
  	
  
  Slow	
  Starts,	
  Buffer	
  Stalls	
  
Simulcoding	
  for	
  Rate	
  AdapFve	
  Delivery	
  




                                                        10
Video	
  Delivery	
  with	
  Rate	
  AdapFve	
  
               Streaming	
  




                                                   11
Impact	
  on	
  Scalability	
  




                                  12	
  
MulF	
  Screens	
  Experience	
  
                                                                        •  intentional use: wallpaper, lean backward,
                                                                           surprise me
•  intentional use: good
   companionship, interact, brief me                                    •  interactivity: easy, simple, low
•  interactivity: high                                                  •  screen: large, HDTV, home cinema (high quality)
•  screen: small                                                        •  rich and multimedia content intended for shared
•  content mainly for ad hoc usage       Personal context                  usage




      Mobile context
                                   •  intentional use: Lean forward, brief/
                                      surprise me                                   Shared context
                                   •  interactivity: high
                                   •  screen: medium
                                   •  rich multimedia and interactive content
                                   •  mainly for personal (deeper) usage
Who	
  We	
  Are	
  
Company	
  Profile	
                                Partners	
  
•  PT	
  Distribusi	
  Media	
  Teknologi,	
       •  Movenetworks,	
  USA	
  
   established	
  in	
  2007	
                           –  ABR	
  technology	
  plaVorm	
  
•  Experienced	
  started	
  in	
  1997,	
  	
           –  Head	
  End	
  
   deploying	
  mulHmedia	
  service	
                   –  Encoding	
  System	
  
   trial	
  with	
  Telkom	
                       •  Oregan,	
  UK	
  
•  September	
  2009,	
  Revenue	
                       –  Client	
  Technology	
  
   Sharing	
  contract	
  with	
  Telkom	
         •  Widevine,	
  USA	
  
•  Jan	
  2010	
  short	
  listed	
  IPTV	
              –  ABR	
  palVorm	
  
   Telkom	
  	
                                          –  Client	
  applicaHon	
  
•  Head	
  End	
  located	
  @Jalan	
                    –  DRM	
  
   Mampang	
  Raya	
  no	
  98DEF,	
               •  Inlet,	
  USA	
  
   Jakarta,	
  12720	
                                   –  Encoding	
  system	
  
Services	
  
•    MulHple	
  channels	
  
•    VoD	
  &	
  Catch	
  up	
  TV	
  
•    Web	
  Info	
  
•    Messaging	
  
•    Digital	
  Store	
  
•    Ad	
  inserHon	
  
•    Targeted	
  Ad	
  
•    RaHng	
  
Business	
  Model	
  
1.     Technology	
  plaVorm	
  and	
  Video	
  content	
  provided	
  by	
  Valu.tv,	
  as	
  follows:	
  
      –         Premium	
  Channels:	
  
           •         Metro	
  premium	
  channel	
  (kick	
  andy,	
  mario	
  	
  teguh,	
  etc)	
  
           •         Life	
  Style	
  ValuE	
  channel	
  
           •         Kids	
  Channel	
  
           •         CreaHve	
  channel	
  
           •         Business	
  Channel	
  
      –         FTA	
  Channels	
  
           •         Metro	
  TV,	
  SCTV,	
  FTV,	
  Press	
  TV,	
  Aljazeera	
  English,	
  Luxe	
  TV,	
  DW-­‐TV,	
  Smile	
  of	
  Child,	
  
                     Nusantara	
  TV,	
  V	
  Channel	
  Asia,	
  VoA,	
  Lotus,	
  Living	
  Asia,	
  Euro	
  News,	
  	
  E!Asia,	
  France	
  24	
  
      –         VoD:	
  Series	
  TV,	
  Cartoon,	
  documentary	
  
      –         Catch	
  Up	
  TV	
  
2.     Bundling	
  service	
  with	
  electronic	
  device	
  such	
  as	
  Apple	
  iPhone	
  4,	
  iPad,	
  
       iPod,	
  and	
  PC	
  environment	
  
3.     EffecHve	
  media	
  for	
  Ad	
  &	
  promoHon	
  
End	
  User	
  Requirements	
  
•  Internet	
  connecHon	
  minimum	
  384Kbps	
  
•  vPlayer	
  for	
  windows	
  or	
  Mac	
  or	
  Linux	
  
•  Apple	
  CE	
  family	
  (iPod	
  touch,	
  iPhone,	
  iPad)	
  IOS	
  
   4.0+	
  
•  Android	
  2.2	
  gadget	
  
Benefit	
  
•  End	
  user	
  profiling	
  
•  Immediate	
  raHng	
  for	
  effecHve	
  measurement	
  
•  Bundling	
  service	
  with	
  CE	
  (consumer	
  
   electronic)	
  
•  Further	
  LocaHon	
  Based	
  Service,	
  and	
  on-­‐line	
  
   payment	
  is	
  provided	
  	
  
Thank	
  You	
  
                    info@valu.tv	
  	
  
        Gedung	
  Capital	
  Investment	
  Group	
  
Jl.	
  Mampang	
  Raya	
  no	
  98DEF,	
  Jakarta	
  12720	
  
                      Indonesia	
  

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New Convergence Media - Internet Rich Video Service

  • 1. A  new  Convergence  Media   www.valu.tv  
  • 2. Background   Techradar    June  3rd  2010    h5p://www.techradar.com/news/internet/90-­‐of-­‐web-­‐traffic-­‐to-­‐be-­‐video-­‐by-­‐2014-­‐-­‐693867    
  • 3. What  is  Valu.tv   •  A  mulH  screens  (TV,  PC/Mac,  Mobile)  Video   rich  services  runs  on  internet  best  effort  (Over   The  Top)   •  State  of  the  art  adapHve  bit  rate  (ABR)   technology   •  Run  on  mulHple  ABR  plaVorm  such  as   silverlight,  flash  10.1+,  and  Apple  HLS   •  Several  internaHonal  and  domesHc  channels   including  VoD,  and  interacHve  programs    
  • 4. Why  Valu.tv   •  Video  demand  has  been  widely  increase  due  to   the  UGC  and  social  networking  environment   •  However,  delivering  low  quality  video  with   buffering  latency  burden  those  broadcast   audience  to  switch  toward  internet  environments   •  Valu.tv  is  capable  of  delivering  hi  quality  video   without  buffering  experience  on  internet  best   effort  environment  
  • 5. How   •  A  breakthrough  adapHve  bit  rate  technology   helps  us  to  enjoy  h5p  live  streaming  (HLS)  and   dynamically  change  follows  the  bandwidth   availability  on  certain  range     •  This  unique  technology  enables  end  user   experiences  broadcast  quality  environment  with   minimum  384Kbps  internet  connecHon   •  Moreover,  capabiliHes  in  delivering  mulH  screen   media  such  as  PC/Mac,  Mobile  (apple  &  android)   and  TV,  may  a5ract  a  huge  mobile  customers  
  • 6. Access  Device  –  Apple  Family  
  • 7. Access  Device  –  PC  &  STB  TV  
  • 9. TradiFonal  Video  Streaming:     Slow  Starts,  Buffer  Stalls  
  • 10. Simulcoding  for  Rate  AdapFve  Delivery   10
  • 11. Video  Delivery  with  Rate  AdapFve   Streaming   11
  • 13. MulF  Screens  Experience   •  intentional use: wallpaper, lean backward, surprise me •  intentional use: good companionship, interact, brief me •  interactivity: easy, simple, low •  interactivity: high •  screen: large, HDTV, home cinema (high quality) •  screen: small •  rich and multimedia content intended for shared •  content mainly for ad hoc usage Personal context usage Mobile context •  intentional use: Lean forward, brief/ surprise me Shared context •  interactivity: high •  screen: medium •  rich multimedia and interactive content •  mainly for personal (deeper) usage
  • 14. Who  We  Are   Company  Profile   Partners   •  PT  Distribusi  Media  Teknologi,   •  Movenetworks,  USA   established  in  2007   –  ABR  technology  plaVorm   •  Experienced  started  in  1997,     –  Head  End   deploying  mulHmedia  service   –  Encoding  System   trial  with  Telkom   •  Oregan,  UK   •  September  2009,  Revenue   –  Client  Technology   Sharing  contract  with  Telkom   •  Widevine,  USA   •  Jan  2010  short  listed  IPTV   –  ABR  palVorm   Telkom     –  Client  applicaHon   •  Head  End  located  @Jalan   –  DRM   Mampang  Raya  no  98DEF,   •  Inlet,  USA   Jakarta,  12720   –  Encoding  system  
  • 15. Services   •  MulHple  channels   •  VoD  &  Catch  up  TV   •  Web  Info   •  Messaging   •  Digital  Store   •  Ad  inserHon   •  Targeted  Ad   •  RaHng  
  • 16. Business  Model   1.  Technology  plaVorm  and  Video  content  provided  by  Valu.tv,  as  follows:   –  Premium  Channels:   •  Metro  premium  channel  (kick  andy,  mario    teguh,  etc)   •  Life  Style  ValuE  channel   •  Kids  Channel   •  CreaHve  channel   •  Business  Channel   –  FTA  Channels   •  Metro  TV,  SCTV,  FTV,  Press  TV,  Aljazeera  English,  Luxe  TV,  DW-­‐TV,  Smile  of  Child,   Nusantara  TV,  V  Channel  Asia,  VoA,  Lotus,  Living  Asia,  Euro  News,    E!Asia,  France  24   –  VoD:  Series  TV,  Cartoon,  documentary   –  Catch  Up  TV   2.  Bundling  service  with  electronic  device  such  as  Apple  iPhone  4,  iPad,   iPod,  and  PC  environment   3.  EffecHve  media  for  Ad  &  promoHon  
  • 17. End  User  Requirements   •  Internet  connecHon  minimum  384Kbps   •  vPlayer  for  windows  or  Mac  or  Linux   •  Apple  CE  family  (iPod  touch,  iPhone,  iPad)  IOS   4.0+   •  Android  2.2  gadget  
  • 18. Benefit   •  End  user  profiling   •  Immediate  raHng  for  effecHve  measurement   •  Bundling  service  with  CE  (consumer   electronic)   •  Further  LocaHon  Based  Service,  and  on-­‐line   payment  is  provided    
  • 19. Thank  You   info@valu.tv     Gedung  Capital  Investment  Group   Jl.  Mampang  Raya  no  98DEF,  Jakarta  12720   Indonesia