Ross Chayka. Ideal startup ES & Pitch Video - youtube.com/rchayka

1. Ideal startup pitch & ES?
Ross Chayka
linkedin.com/in/rchayka
fb.com/rostyslav.chayka

2. Audience
● Startup founders
● Product managers
● Entrepreneurs

3. About me
● Ross Chayka
● Lviv Startup Club - Founder & CEO
● Lemberg Tech Business School - Founder & CEO
● Associated Coach Practitioner by RCG

4. About you
● City
● Startup / Product
● Validation challenge

5. Agenda
● How to write ES for investor & yourself
● 4 audiences for your startup pitch
● 4 ways to create perfect pitch
● Artefacts
● How to show value of your product?
● Q&A

6. Online master-class code of conduct
● Duration - 1.5 hour
● Video ON, Audio OFF
● Registration with NAME
● One person speaking
● Question in chat or raise your hand or show sign

8. Startup Mantra
● If nobody know about your startup, it do not exist
● Fail fast
● Want advice - ask for money, want money - ask for advice
● Better do 3 pivots than lose 3 years

9. Executive Summary
● Market
● Problem
● Product
● Competitors
● Business Model
● Growth Model
● Team
● Investment Part

10. You market
● Market size
● Personas
● Market growth

11. Mistakes
● Everybody need my product
● Too broad audience
● Unconfirmed data
● Your segment

12. Problem, you solve
● What is the one problem, you solve?
● How painful it is ?
● Does target audience understand the problem?
● How your target audience solve the problem now?

14. Mistakes
● Create vs Investigate problems
● Overestimate pain
● Underestimate current solution of problem

15. Product
● How you will solve problem?
● What is one killer feature ?
● Could it be done ?
● Unfair advantages
● Visuals
● Product video

18. Mistakes
● Product that is not solution for problem
● Too many features
● Do not show something real

19. Business Model
● How are you gonna make money?
● What is the max amount customers gonna pay?

21. Mistakes
● One business model
● Take less money
● Take money from wrong people
● Give for free, when sales are bad

22. Traction or growth model
● CAC > 3 * CLV
● Traction

24. Mistakes
● Not scalable model
● Sales over marketing

25. Competitors
● List of competitors
● Unfair advantages

28. Mistakes
● No competitors
● Other solutions

29. Team
● Could these people execute this ES ?
● Key persons and their advantages
● Unique set of skills
● Is every skill covered ?
● Roles: CEO, COO, BizDev, CTO

31. Mistakes
● ES Team is not CV
● Missed roles
● Diluted equity

32. Investment part
● How much money do you need to get to the milestones?
● What is your current valuation?
● Who are your investors?

34. Mistakes
● Do not understand why you need money
● Toxic investors
● Too much investment details

36. Your startup pitch audiences
● Investors
● Partners
● Employees
● Press

37. Your startup pitch
● Analogy (“Uber for trucks”)
● Big problem, you solve (“Make video available online”)
● Market, you disrupt (“We are disrupting $700B hotel market”)
● Who are you gonna kill? (“Online tool that will kill Photoshop”)

38. Your startup pitch guideline
● Short (20-30 secs)
● Every word meaningful
● Maximum response

39. Your startup presentation
● Decks don’t have to be formal or beautiful.
● Provide an impactful intro or slogan.
● Keep your deck short (less than 20 pages).
● Use analogies to back up the points that you’re making

40. Clients
● Why it is important for clients?
● Promo product video

41. PR
● What are you doing important for world?
● Slogan
● Press kit

42. Motto
● Why does it motivate you?
● Important for employees
● Your values

45. Questions ?

46. Contacts
linkedin.com/in/rchayka
fb.com/rostyslav.chayka
rchayka@gmail.com