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Charity golf seminar final
1. Producing a Successful
Golf Tournament
Raising Money
&
Raising Awareness
Presented by:
The Courses at Forest Park
Matt Kaiser – Director of Golf
Aaron Loehr –Event Manger
Kevin Kroll –Director of Tournament
Sales
Jeff Raffelson –General Manager
2. What Do You Hope to
Accomplish?
• Raise Money for an Organization,
Association, or Charity
• Raise Money for a Scholarship Fund
• Are you trying to build awareness?
3. Let’s Get Started
• Golf Course
• Date and Time for
the Event
• Expected amount of
Golfers
4. Public vs Private Golf Courses
Public Private
• Price • Exclusivity
• Date Availability • Desire to play a
• Willingness to work course that you
with groups of any size would normally not
• Course could be open be able to play
to the public depending • Selective on Groups
on the size of your
• Date Availability
event
• Unique Features
5. What Size of Venue are You
Looking For?
• 9 Hole Facility – Up to 72 Golfers
• 18 Hole Facility – Up to 144 Golfers
• 27 Hole Facility – Up to 216 Golfers
• 36 Hole Facility – Up to 288 Golfers
6. Where is the Golf Course
Located?
Ask yourself a couple of Questions
• Where would you get your biggest
draw?
• What kind of atmosphere are you
looking for?
• There are some courses that people
will drive to because your event is
there.
7. Date and Time
• Are you looking to play early or late in
the Season?
• What Time are you looking to play?
AM vs. PM
• General Rule: If you get to pick the date
and time the course gets to pick the
price. If you want to pick the price, the
course gets to pick the date and time.
8. Tournament Planning 101
• Decide on a Tournament Chair
-This person will ultimately be
making all of the decisions.
-The vision of the Chair will
ultimately reflect in the success of
the tournament.
- Honorary Chairman
9. Tournament Planning 101
• The Role of a Committee
- Used to divide up the amount of work.
- Collaborate to make smart decisions.
- Bring in Tournament Participants.
- Bring in Sponsorships
10. Tournament Planning 101
• Tournament Volunteers
- How Many?
- What will they do?
- Where do I find them?
11. Tournament Planning 101
• Event Planners
- When are they appropriate?
- Put together tournament material
- Logistical Issues
- Silent and Oral Auction
12. Formats and Contests
• Scramble • Longest Drive/Putt
• Shamble • Closest to the Pin
• Stroke Play • Straightest Drive
• Golf a Thon • Buy a Birdie
• One Club • Throw the Ball
• Buy a String
• Marshmallow Drive
13. Where are you Going to Raise
Money?
• Player Entry Fees
• Sponsorship
• Silent Auction
• Oral Auction
• Golf Course Games/Gimmicks
• Raffle
• 50/50
14. Tournament Packages
What are you going to offer to each golfer?
• Breakfast or Lunch • Bag Drop
• Dinner • Golf and Carts
• Appetizer Package • Goodie Bags
• Drinks on the • Shirts
Course • Golf Balls
• Open Bar • Tees
• On Course Food • Attendance Prizes
Package • Prizes for Winners
15. Getting Players
• Getting Players
– Publicity (Start Advertising)
• Word of Mouth
• Flyers/Brochures
• Signs/Banners
• Church or School Publications
• Social Networks (Facebook/Twitter)
• Email Blasts
• Radio
• TV
• Newspaper/Magazines
16. Getting Players
• “Don’t Play Together”
– Each committee member or volunteer responsible
for 2 teams (8 Players)
– Encourage friends to split up – branch out
– Establish Early Entry Incentives
• Cardinals Tickets/Raffle
– Collect Golfer Info – Start Database for Next
Year’s Event
17. Getting Sponsors
• Sponsors are Essential for producing a successful
tournament
– Work with Local Businesses (Sell the value of their
sponsorship)
– Create Sponsorship Levels
• Title Sponsors ( ie. Eagle, Birdie, Bogie)
• Lunch & Dinner Sponsor
• Beverage Cart Sponsor
• Holes Sponsor
• Contest Sponsor
• Hole-N-One Sponsor
– Sponsor Signage
18. Tournament Timeline
• 12 Months In Advance
– Select Course, Date, & Time
– Establish Goals
– Pick a Chair & Develop Committee
– Start Sponsor Search
• 6 Months In Advance
– Pick/finalize food & beverage menu
– Establish Entry fees, deadlines, etc…
– Develop Committee Plan
– Start player search
19. Tournament Timeline
• 3 Months in Advance
– Start Advertising
– Direct committee focus to finding
players/sponsors
– Finalize tournament activities
• (ie. Guest speakers, contests, entertainment)
• 1 Month in Advance
– Confirm Shotgun Start/Tee Times
– Confirm Food & Beverage
– Create Program Guide
– Meet with golf course to discuss tournament set-
up & logistics
20. Tournament Timeline
• 7 Days Out
– Confirm Final Number
– Coordinate w Volunteers/Committee
• 3 Days Out
– Final Pairings
– Confirm Contest
– Final Walk Through
21. Tournament Day
• Develop Tournament Schedule
– Coordinate Committee and Volunteer Arrival Time
– Volunteer Registration or Hole Placement
– When to start registration?
• Typically 1 ½ Hours before Tee-Off
– Announcements, Start, and expected Finish
• Start 7:30/Finish 12:30
• Start 1:30/Finish 6:30
– Breakfast, Lunch, or Dinner
• Lunch during registration
• Dinner – coordinate with scoring/auction
– Awards Ceremony
– Auction
22. Tournament Logistics
• Registration
– Capture Golfer Info
• Allow room to register numerous golfers at a time
– Capture Additional Revenue
• Allow room to keep selling
– Raffle Tickets
– 50/50
– Mulligans
– Games - Get Creative (Put the Sting, Sell a Skirt)
– Sell Merchandise (T-shirts, Nike Apparel)
– Goodie Bags
23. Tournament Logistics
• Sign Placement
– Most Courses will provide this service
• Foursome Photos
– Check with course for preferred venders or in-house photos
• Announcements
– Recognize your sponsors, thank your guest
– Courses typically handle rules, games, etc…
• Contests
– Traditional (Closest to the Pin/Longest Drive)
– Buy a Birdie
– Pro or Tiger Drive
• Scoring
– Flights
• Flights should be determined by amount of golfers or prizes available
– Prizes
• Save yourself money! Solicit golf courses for rounds of golf
• Auction Silent or Live
24. Post Tournament
• Send out thank you letters to:
– Sponsors
– Donators
– Players
• Perform an evaluation on Tournament
– Takes Notes (What can you do better next year?)
– Provide the Golf Course with Feedback
• Book or Set Up Potential Date for Next Year
25.
26. Thank You!
&
Good Luck!
Let us know if we can help you in the
future
314-367-1337
Notas del editor
9 Holes – Great when you are dealing with a limited amount of time for your group. It can be a little more cost effective. A 9 hole event is also great for a tournament that is going to have a lot of beginning golfers. 18 Hole – Most Common Facility that you will find. Can do 9 or 18 Hole Events. Can accommodate up to 144 golfers 27 Hole – Forest Park and Tappawingo – 9 or 18 Hole Events. Accomodates up to 216 Golfers 36 Hole – Norwood, St. Albans, Whitmoor – 18 Hole Events, Up to 288 Golfers
A Group in St. Charles County that is doing a fundraiser for a school probably won’t be looking to play at forest park. Same way as a group from the City isn’t going out to Innsbrook to play. Atmosphere is very important – Private Setting? Quiet Country Setting? Urban Setting.
We typically see more charity groups playing in the spring and more organizational or company outings in the fall.
Volunteers are always helpful as long as you have the right amount It is important to keep them busy and make them feel like they are helping and not just sitting around. They will help with a wide variety of things, stuffing goodie bags, registration, contest holes, 50/50, auction. Have a plan for them. Have a committee member designated to plan out what the volunteers need to do .
Tournament Planners can be great but remember they do not guarantee you sponsors or players Event Planners are often paid in different ways One Time up Front Fee Up Front fee with commission Commission only
