Rhea Drysdale's deck from Vermont Marketing Summit 2013 in Burlington, VT on getting the most from Google+, local search, social, content strategy, and more.

1. LOCAL SEARCH:
Getting Ahead with Google+

2. Rhea Drysdale, CEO
Outspoken Media, Inc.
Troy, NY
@Rhea | @outspokenmedia
http://outspokenmedia.com/
2

3. LOCAL

4. It’s kind of a
big deal.

7. Link
vs
Citation

8. NAP

9. http://moz.com/local-search-ranking-factors

13. Clean it up.

28. You get what you PAY FOR
and Google Places is...

29. FREE!

30. Claim
personalized
URL

31. https://support.google.com/plus/answer/2676340?p=claim_url&rd=1

32. Use widgets

34. CONTENT

35. CLAIM
YOUR BRAND!

39. Mark it up.

41. http://schema.org/LocalBusiness

42. http://www.microdatagenerator.com/local-business-schema/richsnippets

43. http://www.google.com/webmasters/tools/richsnippets

45. Schedule time.

48. Build an
editorial
calendar.

50. Identify appropriate media partners

51. Identify
influencers.

54. 54

56. REVIEWS

57. Track the
conversation.

59. 59

61. Segment phrases
Use filters

62. Manage your
reputation.

69. BEYOND+

74. Hire Studio 360!

76. Get mobile.

77. http://www.responsinator.com/
http://mattkersley.com/responsive/

78. Get the deck:
http://www.slideshare.net/rdrysdale
Say hello!
rhea@outspokenmedia.com
t: @Rhea | @outspokenmedia