Google Forcing Your Hand... Google updates over the years that are forcing online reputation management and proactive prioritization. Presented with Todd Friesen, Tony Wright and Andy Beal at Pubcon Vegas 2010.
4. Is risk management a priority for your
business?
Have brand threats and weaknesses been
identified?
Is there a risk management system in
place?
What are new risks that could be on the
horizon?
18. Audit your online reputation…
• Review analytics (keywords & referral traffic)
• Do you have content to match searches?
• Are you investing in customer service?
• Are you investing in marketing?
• Are you investing in PR?
25. Reviews Patent Application
Google developing reputation score for
reviewers, similar to real-time search
evaluation and Yelp’s Review Filter
Source: SEO by the Sea, Bill Slawski
http://www.seobythesea.com/?p=4550