Social Media and SEO and Google+ - what it can do for you
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A guide from Reach Further about SEO and social media and Google+ - what is good about it?
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Social Media and SEO and Google+ - what it can do for you
- 1. SOCIAL MEDIA AND SEARCH ENGINE OPTIMISATION - SEO
- 2. SEO – Getting Found
- 3. Keywords – What Are People Typing? • Find words people search for • Place them somewhere that indicates they’re important
- 4. Links – Who Votes for You? • Number of links • Authority of links
- 5. SEO Goes Social “I found something awesome. Pass it on”
- 6. SEO Goes Social “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results” Bing “we do use it as a signal... in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.” Google
- 9. Content – Target Humans Create Content for people and the robots will follow. Make it: • Useful • Entertaining • Interesting • Shareable
- 10. Attribution, Authentication – Authorship People trust people and so do search engines: 1. Give your brand one or more I Wrote figurehead authors 2. Authors need personalities and This specialities 3. Make sure they appear across multiple channels
- 12. The G+ Figures 1 Million Business Pages 90 million+ users 80% log in weekly 60% log in daily 69% male [31% female] Largest age demographic 24-35 [38%]
- 13. Business on G+ No. of Interactions 499,546 Have in Circles 497909
- 14. Business on G+ Interactions: 19 +1s 1 share 4 comments
- 15. Compared to Facebook... No. of Likes Purpose 40.8m
- 16. Compared to Facebook... Interactions: 3,619 likes 393 comments 245 shares
- 17. So Where’s the Magic of G+ What do people use G+ for: • Videos • Pictures/Photos • Technology Articles • Questions and Conversations • What’s Hot? https://plus.google.com/hot But the real magic is here: Personalised Search
- 21. G+ Search Google looks at: • Intro • Employment • Education • Places lived - NOT occupation or tagline And favours people over pages, weighted by circles To be found in G+ Search: Develop your circles and put your job keywords into your intro and employment
- 22. G+ Profiles in Google Search
- 23. Search Plus Your World
- 24. The G+ Currency Two types of +1 1. +1 for URL 2. +1 within G+ Sharing works exactly like Facebook but shows up in SERPs (Search engine results)
- 25. And What They Do To SERPS
- 28. Authors
- 29. Authors
- 30. Authors – Linking Online Presence
- 31. Actions 1. Provide a unique offering on G+ 2. Create flagship authors, fill out their profiles and link their social channels 3. Grow your circles – follow influencers AND peers [http://findpeopleonplus.com] 4. Pictures, Videos, Instructions, Guides 5. Don’t be afraid to go off topic sometimes 6. Mention people who may be interested in your posts
- 32. Get in touch! www.reachfurther.com 0113 278 1800 andrew@reachfurther.com @amusedbush
Notas del editor
- Who needs a search engine now we can ask our friends?
- What is Google Plus?
- https://plus.google.com/104629412415657030658/posts
- https://plus.google.com/104629412415657030658/posts
- https://plus.google.com/104629412415657030658/posts
- https://plus.google.com/104629412415657030658/posts
- https://plus.google.com/s/social%20media%20for%20learning
- 1. clicked on in SERPs or on-page & 2. heaviest weighting – Opportunity for demonstration