This document provides 5 ingenious ways for websites to collect visitors' contact information. It suggests placing a subscription box on the homepage and offering free information, sneak previews of new products or services, gifts, special privileges, or allowing people to support a cause in exchange for their contact details. Some examples given include providing recipes from a restaurant chef, a sneak preview of a new store opening, or allowing salon subscribers to receive home services. It stresses that any contact collection plan should be paired with an email or SMS marketing strategy to communicate with the new subscribers.
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It's tough to get traffic to your website.
It's tougher to make people spend time on your website.
But, it is toughest to make them leave behind their contact
details.
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In this presentation we look at:
o five ingenious ways to motivate people to
subscribe to your mailing/calling list by sharing
their name, mobile number or email ID.
o business specific examples
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It's give and
take.
You need to give site visitors
something for free to get their
correct contact information.
Hmmm.....so what can you give for free to your site visitors?
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It's give and
take.
When you think of free giveaways,
answer these questions:
1. How will they benefit from it?
2. Can they get it at other sites without sharing
contact details?
3. Will they value it as much as their personal
information?
4. Would you give your personal email ID or phone
number for it?
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5 things to
offer in
exchange of
contact
information
Based on the review of
hundreds of websites that
collect visitor information,
here are 5 categories of
giveaways.
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Knowledge/
Information
Can you identify specific information or
knowledge about your business or your
products that your potential customers
would want?
Is this information or knowledge difficult to
obtain on the net?
Here are a few examples.
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Sneak Previews A new store
o A sneak preview of the store 7
days before its official opening.
o Combine it with a free gift, a
glass of wine and cheese.
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Gifts o Everyone loves gifts.
o Do not confuse gifts with discounts or
deals.
o A gift is something that a person can
keep with no obligation of any return
gesture, including a purchase.
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Gifts Gift a book related to your business.
To make economic sense, you can state that
your subscriber's will enter a draw and every
winner will get the book.
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Gifts Restaurant
Gift a Pizza every night when you reach 60%
occupancy for dinner.
The first person to accept the offer through
email gets the Pizza and the others get a 60%
off deal on the pizza.
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Support a Cause o Pick a cause in education, health,
social upliftment, animal rights,
human rights or environment.
o Ask people to "donate" their
support to the cause by sharing
their contact information.
People believe, "If you do
good, good happens to
you." But sometimes they
cannot spare the time and
effort to contribute to a
cause.
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When you begin collecting data on site, make sure to inform them
that:
1. They will be receiving regular updates/newsletters/offers from
you.
2. They can cancel the subscription and forego the associated
benefit.
3. About your privacy policy
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A plan to collect email IDs and other contact
details is a great idea only if you have an
email/SMS marketing strategy in place.
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We are a digital marketing agency that
uses mobile websites, search engine
marketing, social media
marketing and email
marketing to help businesses:
1. Reach & Engage with potential
customers
2. Get qualified sales leads
3. Build online reputation
4. Boost online sales
We will be happy to help you
achieve your business
goals. Send us an email with
your contact number and
business details or call us.
Contact
reachout@elipsis.in
www.reachoutservices.com
+91 9810300076
Connect
Fb/reachoutservices