People 3.0: Leadership Beyond Barriers Wandia Chiuri, talk 2: "140 Characters" In this talk about the convergence of social mobile local and real-time, Wandia discusses the Internet’s impact on offline consumer behavior

1. TEDxChumash
140 CHARACTERS
The internet’s impact on offline
consumer behavior

2. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
and we're beginning to sense what it is...
We know
something is happening

3. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Lifestyle, work, travel, entertainment, health
the pace of innovation, technology and change
is all speeding up exponentially.
We're speeding up...

4. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Dawn of a new world
We are at the beginning of the beginning:
● Exciting pocket computers and tablets
● Culture of participation and sharing: Status
updates, likes, tweets, retweets, tips etc
● Geotagged data, matched with places
● Cool stuff like augmented reality
● Cloud: my content on any device
● Ubiquitous connectivity

5. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
The way we consume the web will
look very different from today
in a few years

6. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Convergence of :
Brand Evangelists, Sentiment, Social Reviews, Geotagging, Tweets..
Local Real-time
Sale!
Social Mobile

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What’s with the social Web?
Offline transactions increasingly influenced
by social interactions online

8. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
71% of consumers are more likely
to make a purchase based on
social media referrals. *
*Compete - Vision Critical Data: How Social Media Drives Purchasing 2009

9. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Most of what we do offline
is now influenced online first
Restaurants
Art
Travel
Real Estate
Entertainment
Maps &
Directions
Retail/ProductsSale!
Professional &
Home Services

10. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
The latest trends...
● We take the internet with us
● We use devices to help make decisions
● We are influenced by recommendations
and opinions of friends to find deals,
discounts, and products worth buying
● All these can now be accessed or pushed
in near real-time to our handsets in
specific location-based contexts

11. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Or should I ask...
Who doesn’t have a smartphone?
Who has a smartphone in the room?

12. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
94% of smartphone users look for
local information on their phone
*Google Stats and the Mobile Marketing Association (MMA)

13. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
90% take action such as making a
purchase or contacting the business
Location-based services on mobile make it easy for
consumers to connect directly with businesses
*Google Stats and the Mobile Marketing Association (MMA)

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Local? Who Cares...

15. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
If search were a marathon,
mobile is the last mile,
local the last yard line.

16. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
96% of all transactions happen offline*
Local is about driving to point of sale.
*US Census Bureau, Q4 2009

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ConvergenceSocial Mobile Local Real-Time

18. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Social networks like Facebook allow
multiple layers of targeting based on
user registration, location and profile
data as well as social interactions.
Social sharing also facilitates
recommendations
by friends.
Social

19. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Tweets
Real-time response. Real time results.
Twitter has over 300,000 new users sign
up every day and receives over
180 million unique visitors per month.
37% of active Twitter users use their
phone to tweet.
Real-time

20. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Mobile enables immediate
response and action from buyers.
The smartphone user base
is large and growing.
Mobile buyers on the go are often
“actively” looking for products
and services which presents a
great opportunity to leverage
geotargeting.
Mobile

21. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
Smartphones are
mobilizing storefronts & retail.
Businesses are embracing local
marketing to nurture customers,
convert prospects, and boost sales.
Retailers can now reach their customers
at the precise time they are likely
to buy through websites optimized
for smartphones, mobile barcode
scanning, coupons sent via text,
wifi and geo-fenced stores etc
Local

22. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
These are not stand-alone channels.
Used in tandem with relevant offers,
social, local, mobile, real-time
solutions enable businesses
to engage the right people,
the right way at the right time
with impact.
Relevant

23. www.wandia.info
Twitter: @wandia_info | e-mail: wandia@wandia.info TEDxChumash
The question is
no longer why
should I get
started?
Its when...
For businesses...

24. THANK YOU!
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