Presentation held at the AGDA Graduates Dinner in Sydney. Content, links and advice for designers, advertising creatives and strategists wishing to give their creative career a strategic boost by learning from and publishing in social media.

2. AGDA NSW GRADUATES DINNER / 22.7.2013
SOCIAL WORK
how social media and a creative career work together

3. TIM BUESING
reactive.com // adverblog.com // ausinfront.com
AGDA NSW GRADUATES DINNER / 22.7.2013

4. THIS IS (SOME OF) US AT REACTIVE

5. BUSTING DOWN DOORS FOR DIGITAL
SINCE 1997

6. GLOBAL BRANDS.
NEED GLOBAL PRESENCE.

8. @tbuesing / linkedin.com/in/tbuesing
TOPICS
Social Media as part of work
The difference between yourself and your company
Your positioning, messages and goals
Your ‘interesting’ website
Social media formats
Your social action plan

9. @tbuesing / linkedin.com/in/tbuesing

10. Your personal brand:
• authentic, credible, idiosyncratic, personal
Your company brand:
• professional, consistent, valuable, responsible, networked
COMPANY
SOCIAL
YOU
SOCIAL
@tbuesing / linkedin.com/in/tbuesing

11. @tbuesing / linkedin.com/in/tbuesing
The web doesn’t forget

12. Positioning & Messaging
knowing your audience and your goals
@tbuesing / linkedin.com/in/tbuesing

13. Website & Content
the interesting things you are hopefully saying
@tbuesing / linkedin.com/in/tbuesing

14. @tbuesing // timb@reactive.com

15. http://www.bigspaceship.com/category/our-thinking

16. http://rga.com

17. http://www.pokelondon.com/

18. Your Social Formats
All you can eat? Better all you can manage.
@tbuesing / linkedin.com/in/tbuesing

19. Publishing & Following
You will learn from both
@tbuesing / linkedin.com/in/tbuesing

20. @tbuesing / linkedin.com/in/tbuesing
Put yourself out there. And best where there is some heavy competition. It
will make you sharpen your portfolio.

24. @tbuesing / linkedin.com/in/tbuesing
No excuse not to be here. And make sure your details are up to date.
Chances are you can follow and discover some pretty interesting content and a
few good places to work for. Plus, no baby photos (yet).

27. @tbuesing / linkedin.com/in/tbuesing
After a while into your career you might want to start writing about things
you notice in your work. Or in others. Reviewing both improves your thinking.

31. @tbuesing / linkedin.com/in/tbuesing
Fine if tweeting isn’t your thing. But you can also take it easy and casually
follow. Discover great stuff where it happens first. Or get to know someone
you’d like to interview/meet/work with some day.

34. @tbuesing / linkedin.com/in/tbuesing
It’s getting harder and harder to reach people without investing not just time
but also money. Be conscious of potentially spreading yourself too thin by
running a page. And maybe it’s just too much of cafe latte and baby pics.

37. @tbuesing / linkedin.com/in/tbuesing
An artistic and creative community as well as a place to watch great videos.
Landing a “staff pick” is an award in itself - this place knows what’s good. And
no trolling or brainfarts..

41. @tbuesing / linkedin.com/in/tbuesing
If brand/design/creative strategy is your long term aim, this is where to find
some treasures. Look smart at your next conference - after all, genius steals.

44. @tbuesing / linkedin.com/in/tbuesing
Some really have the gift of photographing the mundane in unusual ways. But
it’s become much more ‘life streaming’ and tiring to watch (said babies and
cafe lattes both rear their heads).

47. @tbuesing / linkedin.com/in/tbuesing
Maybe not the best way to build a following for your work, but good if you
really want to keep track of all the stimulating visuals you come across (and if
tumblr streams are too messy for you).

48. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP

49. Your Action Points
What would you add or change right now?
@tbuesing / linkedin.com/in/tbuesing

50. SUMMARY
Social Media as part of work
The difference between yourself and your company
Your positioning, messages and goals
Your ‘interesting’ website
Social media formats
What would you change or add in social?
@tbuesing / linkedin.com/in/tbuesing