Nelson, Marlborough - April 10
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This document discusses how real estate agents can leverage the internet and online tools to promote their business and listings. It notes that realestate.co.nz is New Zealand's most comprehensive real estate website with over 120,000 listings. It emphasizes the importance of agents establishing an online profile through websites, blogs, and social media to build credibility and generate leads. Agents are also encouraged to take advantage of online listing features like larger images and email alerts to boost traffic to their listings. Staying connected with clients through online channels is highlighted as important for real estate agents in today's digital age.
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Nelson, Marlborough - April 10
- 3. Use of the internet
- 4. Your Online Profile
- 8. over 400,000 unique browsers per month
- 12. NEW - Market Leading Website
- 13. Rich/easy browsing & searching
- 14. Larger Images
- 15. Specialised Site For Commercial Property
- 16. Specialised Site For Business Brokers
- 17. Specialised Site For Farms
- 19. Use of the internet
- 20. Your Online Profile
- 21. Your listings
- 23. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008
- 24. The web is the most popular choice for property seekers NZ Real Estate market research - Nielsen Aug 09
- 25. Buyers spend close to 3 hours per week searching for property online NZ Real Estate market research - Nielsen Aug 09
- 28. Use of the internet
- 29. Your online profile
- 30. Promoting your listings
- 33. A blog
- 34. A social network page – Facebook
- 35. A comment on a blog
- 36. A quote in an online publication
- 37. A property listing
- 38. A YouTube video
- 39. A twitter profile
- 41. To create lead opportunities
- 42. To demonstrate your unique expertise
- 44. Dominate Google
- 45. Step up your online presence!
- 47. Massive coverage
- 49. Working for you 24/7
- 50. Perceived to be the best
- 51. Secure more listings
- 53. …It’s can you afford not to be there?
- 54. Linkedin.com
- 55. Stepping up a gear - blogging Demonstrate your expertise & local knowledge Establish or be a part of the conversation Become the go-to specialist Nurture your profile – value will grow Track your profile – Google Alerts
- 56. Visibility in search results
- 58. Use of the internet
- 59. Your online profile
- 60. Your listings
- 62. Buyers are in control
- 63. What are they looking for?
- 64. Get the basics right Address Larger/high quality images Price More images Maps
- 65. Email alerts – first impressions count! FAIL!
- 66. Featured listings - boost your traffic FAIL!
- 67. Limited to three per suburb
- 68. Cost effective advertising – only $250 14 days with a featured listing delivers an audience of up to 10 times more viewings than a regular listing
- 70. Use of the internet
- 71. Your online profile