1. The address Kiwis call home

2. The address Kiwis call home

3. Changing Times
The address Kiwis call home

4. Changing Times
The address Kiwis call home

5. Changing Times
The address Kiwis call home

6. Changing Times
The address Kiwis call home

7. Changing Times
The address Kiwis call home

8. Changing Times
The address Kiwis call home

9. The address Kiwis call home

10. 80% of buyers
search online
90% of advertising
is in print!
The address Kiwis call home

11. It’s still all about listings!
The address Kiwis call home

12. Email Alerts - first impressions count
FAIL!
The address Kiwis call home

13. More photos - more
viewings - more leads
The address Kiwis call home

14. Sell the dream!
The address Kiwis call home

15. Promote the dream!
The address Kiwis call home

16. Impress your vendors
…increase their chances of
finding their buyer!
…show them how many
potential buyers are looking
at their home!
The address Kiwis call home

17. The balancing act - selling and prospecting
The address Kiwis call home

18. The good news is...
Selling via a real
estate agent is now
the preferred
method of sale
Neilson 2010 Real Estate Market Survey. Question: How do you intend
to sell your property? Online intercept survey carried out on NZ real
estate websites (A/M/J 2010) n=621, margin of error2.86%
The address Kiwis call home

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The address Kiwis call home

20. 2 stages to
success in online
profile marketing
Basics
Skilled
The address Kiwis call home

21. Basic - Online Profile
• To provide a credible trusted reference check
• To showcase your expertise
• To help build your reputation
• To be found where the buyers are looking
• But mainly – TO GET YOU MORE BUSINESS
The address Kiwis call home

22. Agent profile on Realestate.co.nz
The address Kiwis call home

23. ..gets you Google rankings
The address Kiwis call home

24. The address Kiwis call home

25. The address Kiwis call home

26. Promote Yourself
• Cost effective marketing
• Massive coverage
• Targeted audience
• Working for you 24/7
• Perceived to be the best
• Secure more listings
• Increase your sales
The address Kiwis call home

27. Skilled
Social media
The address Kiwis call home

28. • Demonstrate your expertise and local knowledge
• Establish or be part of a conversation
• Become the go-to specialist
• Nurture your profile – value will grow
• Track your profile – Google alerts, analytics
The address Kiwis call home

29. The address Kiwis call home

30. The address Kiwis call home

31. New age of
communication
The address Kiwis call home

32. Basic - Online Profile - Inform
Realestate.co.nz / own webpage
Linkedin / Google Profile
Skilled - Social Media - Engage
Blog site
Outbound marketing - Twitter / Facebook
The address Kiwis call home

33. The address Kiwis call home

34. Providing more...
Inspire
Inform
Advise
Educate
The address Kiwis call home

35. Comprehensive portfolio of specialist websites
The address Kiwis call home

36. The address Kiwis call home

37. Friday 3rd September
1day
4 keynote speakers
5 workshops
100+ passionate attendees
Food & drink
www.FutureofRealEstate.co.nz
The address Kiwis call home

38. Stay in touch!
!"#$%#&'$'#()*+,-!"#$%$.#*'/")-
!!!"#$%&$'()&$*+"%&"$,-
0800 732 536 info@realestate.co.nz
The address Kiwis call home

39. The address Kiwis call home