A lecture form the Studium Generale of Rotterdam University of Applied Sciences about a paradigm shift that is happening now! The shift from 'owning economy' to 'sharing economy'.

1. W E A R E A L L I N T H I S
T O G E T H E R
PA R A D I G M S H I F T S # 4
dr. Jan Kroon, Rotterdam University of Applied Sciences
Studium Generale 2014-2015

2. PA R A D I G M S H I F T ~ B L I K W I S S E L I N G

3. A S T R O N A U T S TA L K A B O U T E A R T H
http://www.urban75.org/blog/astronauts-talk-about-seeing-earth-from-space-fantastic-video/

4. – R . B U C K M I N S T E R F U L L E R
"Our little Spaceship Earth is only eight thousand miles in diameter,
which is almost a negligible dimension in the great vastness of
space. . . . Spaceship Earth was so extraordinarily well invented and
designed that to our knowledge humans have been on board it for
two million years not even knowing that they were on board a ship."

5. – R . B U C K M I N S T E R F U L L E R
"The maps we use still cause humanity to "appear inherently
disassociated, remote, self-interestedly preoccupied with the political
concept of its got to be you or me; there is not enough for both"

6. VA N ' Y O U O R M E ' N A A R
' Y O U A N D M E '
VA N E E N ' O W N I N G E C O N O M Y '
N A A R E E N
' S H A R I N G E C O N O M Y '

8. N AT O M I FA M I LY I N M A L I

9. YA D E V FA M I LY I N I N D I A

10. W U FA M I LY I N C H I N A

11. FA M I LY I N A L B A N I A

12. M A N G O FA M I LY I N I TA LY

13. C AV I N FA M I LY I N C A L I F O R N I A

14. A B D U L L A H FA M I LY I N K U WA I T

15. N E V E R E N O U G H ?

16. N E V E R E N O U G H !

17. T H E S T O RY O F S T U F F
http://storyofstuff.org

18. V I C T O R L E B O W I N 1 9 5 5

19. VA N ' Y O U O R M E ' N A A R
' Y O U A N D M E ' ?
VA N E E N ' O W N I N G E C O N O M Y '
N A A R E E N
' S H A R I N G E C O N O M Y ' ?

20. A A N S C H A F F E N N I E U W E
S P U L L E N ?
E B A Y, M A R K T P L A A T S . N L , G R A T I S A F T E H A L E N . N L

21. C D ' S , D V D ' S , T V, B I O S C O P E N ,
L I V E O P T R E D E N S ?
S P O T I F Y, I T U N E S , N E T F L I X

22. H A R D D I S K S , S E R V E R S ?
C L O U D C O M P U T I N G , D R O P B O X , G O O G L E D R I V E E N A P P S

23. R E S TA U R A N T S , S U P E R M A R K T E N ?
T H U I S B E Z O R G D . N L , T H U I S A F G E H A A L D . N L

24. B O U W M A R K T E N , B O E L S . N L ?
Z I L O K

25. H O T E L S ?
A I R B N B , H O M E A WA Y

26. TA X I ' S , A U T O V E R K O O P ?
Ü B E R , LY F T, R E L A Y R I D E S , B O A T B O U N D

27. ENABLED
BY
INFORMATION
TECHNOLOGY
Vinden van
handelspartners?

28. VA N ' Y O U O R M E ' N A A R
' Y O U A N D M E ' !
VA N E E N ' O W N I N G E C O N O M Y '
N A A R E E N
' S H A R I N G E C O N O M Y '

30. O N T W I K K E L I N G VA N ' T R U S T '
• Agrarische samenleving, platteland: slechte reputatie
en het hele dorp weet 't! (persoonlijk, lokaal)
• Industriële samenleving, grote stad: geld, banken,
verzekeraars, wetten en regels staan garant
(onpersoonlijk, globaal)
• Internet, marktplaatsen, social media: online
reputation, (persoonlijk, globaal)

31. E B AY
• Founder Pierre Omidyar:
"People are basically good"
• Ebay guarantees every
payment!
• CEO Rob Chestnut:
"Algorithms for detecting
problematic transactions,
bypassing Ebay's payment
system, fake positive reviews,
money laundering, …",

32. Vertrouwen tussen
handelspartners?
ENABLED
BY
INFORMATION
TECHNOLOGY

33. R E P U TAT I E O P ' S TA C K O V E R F L O W '

34. R E P U TAT I E O P ' S TA C K O V E R F L O W '

35. R E P U TAT I E O P ' S TA C K O V E R F L O W '

36. T O E K O M S T L A N D E N ?

37. T O E K O M S T B A N K E N ?

38. T O E K O M S T Z O R G ?

39. – R . B U C K M I N S T E R F U L L E R
"In order to change an existing paradigm you do
not struggle to try and change the problematic
model. You create a new model and make the old
model obsolete."

40. R E F E R E N C E S
• [Lebow 1955] Victor Lebow "Price Competition in 1955", Journal
of Retailing
• [Buckminster Fuller 1969] R. Buckminster Fuller "Operating
Manual for Spaceship Earth"
• [Menzel 1994] Peter Menzel, "Material World, A Global Family
Portrait"
• [Planetary Collective 2009] "Overview Effect, Astronauts talk
about seeing Earth from space"
• [Wired 2014] "Trust in the share economy"