Maximize the Output of Free SEO Tools

MAXIMIZING THE OUTPUT OF
FREE SEO TOOLSPresented by Rebecca Gill and Liquid Web

SEO TOOLS ARE EVERYWHERE
But I like to use tools I’ve
tested and trust.

The best tools are ones that require a little work and investigation by you.
You don’t have to be rich to have great SEO data. You just need to do a little
research and investigation on your own.
DON’T BE AFRAID TO DIG IN!
Free Tools
There are a variety of free SEO tools
available that will allow you to deep dive
into mounds of data.
Paid Tools
Some paid tools are worth the money
spent – even if only for a short-term basis
while doing research.
Do It Yourself Tools
You can do a lot of research on your own.
This will take time but each hour spent
delivers knowledge.
Copyright © 2016 RebeccaGill.com, All Rights Reserved

This reporting tool is 100% free. It shows you what happens on your website,
how people arrive, what pages they visit, and where they exit.
GOOGLE ANALYTICS
Maximizing your usage:
§  Connect with Google
Search Console
§  Set up goals for
conversion tracking
§  Use annotations to track
major events
§  Set up custom reporting
dashboards
§  Automate and schedule
reports

This reporting tool is 100% free. It shows you what happens with your website
in Google’s search index and SERP (search engine results page).
GOOGLE SEARCH CONSOLE
§  Connect with Google
Analytics
§  Upload an XML sitemap
§  Review top keywords
and pages
§  Utilize compare feature
to track changes
§  Review secondary data
for issues and
notifications

GOOGLE SEARCH SUGGESTIONS
§  Input your keywords to see what alternates Google suggests
§  Type slowly and document any related options that relevant
§  Duplicate the same process with Bing to catch any additional keyword
ideas
This tool is part of the Google search process, but many times ignored. It shows
suggestions on associated keyword phrases and how these lead a user in
search.

GOOGLE RELATED SEARCHES
§  Start with phrases you know and review Google’s suggestions
§  Click on the suggestions to view more related phrases
§  Watch the time spent, because you can easily lose an hour clicking
through these links and documenting keywords for your seed list
This tool is part of the Google search process, but it is also many times ignored.
It shows suggestions on associated keyword phrases and how these lead a user
in search.

This tool shows Google search activity over a number of years so you can see
data shifts. It’s a great tool for validating thoughts on trafﬁc shifts, as well as
discovering new keyword opportunities.
GOOGLE TRENDS
§  Search activity overtime
§  Compare phrases
§  Related queries
§  Interest by region
§  View data by search,
shopping, YouTube, etc.

The Google Adwords Keyword Planner is great for reviewing keyword options
and search volumes. While this tool has reduced options for non-advertisers, it
will still provide value.
GOOGLE ADWORDS
Key features:
§  Geographic search data
§  Words to include
§  Negative keywords
§  Keyword suggested based
on URL
§  Organic rank tied to
keyword
§  Import and export options

This tool will provide information on the health of your website and XML
sitemap. It works similar to Google Search Console, but it is speciﬁc to activity
within Bing.
BING WEBMASTER TOOLS
Key features:
§  Search appearance and
click through rates
§  Pages indexed
§  XML sitemap submission
§  Crawl errors
§  Top keywords
§  Inbound links
§  Markup validation
§  SEO Analyzer (in beta)

DYNO Mapper allows you to create, edit, customize, and share interactive
visual sitemaps from scratch, URL, XML, or existing sitemaps. You can choose
from three different sitemap styles and you can display data such hierarchy,
inventory, analytics, and comments.
This tool is great for keyword mapping, content audits, website redesigns, 301
redirect creation, and content management. The tool also integrates with
Google Analytics to allow the association of analytics within sitemap data.
DYNO MAPPER
Use Dyno Mapper for:
§  Competitive research
§  Content audits
§  Website redesigns
§  301 redirects
§  Keyword ranking analysis

SpyFu is a must use tool for me and I use it daily to review data on my websites,
competitors, and clients. The free tool offer a slew of great data and the paid
version offers even more goodness.
SPYFU
Key features:
§  Organic vs. paid
search
§  Traffic trends with
Google changes
§  Top keywords and
pages
§  Inbound link
distribution
§  Keyword
distribution in search
§  Ranking changes

SEMrush shows a plentiful amount information in the form of graphs, tables,
and reports. It works great for reviewing your own website as digging into your
competitors’ websites.
SEMRUSH
Key features:
§  Organic vs. Paid
§  Traffic history
§  Traffic sources
§  Backlink volumes
§  Top keywords
§  Top pages
§  Organic positions
§  Top competitors

SimilarWeb pulls data from a wide variety of sources to create the a very reliable
picture of a website or blog.
SIMILARWEB
Feature highlights:
§  Total visits
§  Average visit duration
§  Bounce rate
§  Geographical overview of
visitors
§  Traffic source breakout
§  Top referrals
§  Top destination sites
§  Top keywords
§  Top social media traffic sources

Great tool for ﬁnding alternative keywords based on a speciﬁc starting phrase.
The paid version allows for the import and export of large lists of data. This
allows you to utilize the tool for large scale SEO projects, site mapping, and
long-term strategy.
KW FINDER
Key features:
§  Keyword suggestions
§  Search volumes
§  Geography options
§  SERP listing
§  Difficulty factor
§  Import option
§  Export option

There are number of tools here, but I believe the back link history and summary
tab are both great. Majestic surveys and maps the Internet and has created the
largest commercial link database in the world. This Internet map is used
monitor link building efforts, reputation management, website trafﬁc, and
competitors.
MAJESTIC
§  Check number of backlinks
§  Review types of sources of
backlinks
§  Check link anchor text
§  See top linked pages
§  Review trust and citation
flow
§  See historical data an trends

Alexa offers a free tool to grab quick data on any website. The Alexa ranking
algorithm is calculated based on the amount of traffic recorded from users that
have the Alexa toolbar installed over a period of three months. This traffic is
based on such parameters as reach and page views.
Basic free data includes website rank locally and globally, estimated traffic,
bounce rates, top keywords, referral websites, and audience demographics.
ALEXA

This tools gives some great technical data on your website or your competitors.
This service works great for digging into technical SEO items for you or your
competitors.
WOORANK
§  Review headings
§  Review meta usage
§  Check alt attributes
§  Validate canonical
links
§  Review mobile
display
§  See related websites

Screaming Frog’s SEO Spider Tool is a desktop program you can install locally
on your PC or Mac. Once installed is crawls your websites’ links, images, CSS,
script and apps to evaluate onsite SEO.
SCREAMING FROG SEO
Feature highlights:
§  Audits redirects
§  Analyzes page titles,
meta titles, and meta
descriptions
§  Broken link finder
§  Helps discover duplicate
content
§  Reviews robots and tag
directives
§  Generates XML sitemaps

The Moz Open Site Explorer provides some great information on links and link
opportunities as well as the authority of a given website. The Keyword Explorer
provides insight into important keyword data for optimization and ranking.
MOZ OPEN SITE EXPLORER
Feature list:
§  Domain authority
§  Link analysis
§  Inbound links
§  Top pages
§  Anchor text
§  Spam score
§  Keyword search volume
§  Keyword difficulty
§  Keyword alternatives

The MozBar is a Chrome add on that allows you to quickly review key data on
your website or that of your competition. It comes in very handy when
performing competitive research.
MOZBAR
Feature list:
§  Meta title and description
§  Met keywords
§  H1 and H2 usage
§  Bold usage
§  Alt text usage
§  Canonical links
§  Page load times
§  Link metrics
§  Schema and markup

Also from MOZ, this tool will
provide information on local
listings and directories.
MY BUSINESS LISTING
§  Check incomplete
listings
§  Check inconsistent
listings
§  Check duplicate listings
§  Review reviews
§  Review linked photos

If you are using WordPress, the Yoast SEO plugin is a great tool for keeping
your on-page optimization on track. The free version is generally sufﬁcient for
most users.
YOAST SEO PLUGIN
§  Utilize the focused
keyword where applicable
§  Integrate social media
accounts
§  Validate your on-page
optimization
§  Connect to Google Search
Console and Bing
Webmaster Tools
§  Customize XML sitemaps

Great tool for ﬁnding alternative keywords based on a speciﬁc starting phrase.
While the free version of Keyword Tool provides keyword options, but no actual
search volumes. The premium version provides suggestions and volumes for
Google, YouTube, Bing, Amazon, the App Store.
KEYWORDTOOL.IO
Key features:
§  Keyword suggestions
§  Search volumes
§  Negative terms
§  Geography options
§  Search source options
§  Question suggestions

Use These Tools in the Entire Optimization Process
WHEN TO USE THESE TOOLS
Existing Website Audit
Review your existing website with Analytics, Search Console, and other tools
to see what is wrong and what can be improved upon.
Competitive Analysis
Use these tools to review a competitor’s keyword usage, onsite meta, link
profile, PPC usage, and content within the Google index.
Keyword Research
Validate keyword options and look for more opportunities with Google
Adwords, KW Finder, and keywordtool.io. Use volumes to find your sweet
spot.
Validation and Continued Optimization
Use Search Console to see what pages are ranking well and learn from them.
The more you reverse engineer, the smarter you’ll become.

Rebecca GillWordPress Agency Owner & SEO Instructor
@rebeccagill
RebeccaGill.com
Digital agency serving small business through enterprise level
clients. Services and products include custom website design and
development, SEO consulting, and stock WordPress themes.
www.web-savvy-marketing.com
Eight hour online course for DIY SEO education. Course includes
videos, how-to tutorials, template downloads, and quizzes.
www.diySEOcourses.com
Three day intensive SEO training workshop taking place in January
of 2017. Learn my SEO process from start to finish in an interactive
and activity driven classroom setting. Tickets are limited.
www.SEObootcamp.com

Maximize the Output of Free SEO Tools

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Destacado

Destacado (10)

Similar a Maximize the Output of Free SEO Tools

Similar a Maximize the Output of Free SEO Tools (20)

Más de Rebecca Gill

Más de Rebecca Gill (9)

Último

Último (20)

Maximize the Output of Free SEO Tools