YouTube SEO is easier than you think! It breaks down into basics like understanding the algorithm and then using those data points in video creation and upload. In this presentation we review why video matters, cover YouTube’s algorithm, then proceed to optimization techniques that include selecting focused keywords, video files, video titles, video descriptions, video tags, and closed caption. We wrap up with the exploration of user engagement and how it alters video ranking.

1. The Ins and Outs
of YouTube SEO

2. Click to edit Master title styleWhy Videos Matter
¢ YouTube is the second largest search engine
outside of Google
¢ YouTube videos can appear in regular Google
search results
¢ YouTube has 1.3 billion users, which equals 1/3
of the entire internet
¢ YouTube has 5 billion videos watched per day
¢ Every minute more than 300 hours of video
footage is uploaded to YouTube
¢ More than half of YouTube uses are on mobile
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3. Click to edit Master title styleYouTube Algorithm Data Points
¢ Freshness and frequency of channel
¢ Click through rates
¢ Channel authority and subscribers
¢ Video content - title, description, tags, file
name, length
¢ Transcripts and closed captions
¢ Watch time - views x average view duration
¢ Engagement – votes, favorites, post watch
subscribers, comments
¢ Inbound links
¢ Embeds
¢ Social shares
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4. Click to edit Master title styleYouTube SEO Starts With Research
¢ Select a focused keyword phrase that is
relevant to your content and will bring in traffic
¢ Keep keywords focused on your visitor, their
needs or pain points, and how you can help
them solve these problems
¢ Check search volumes just like you would with
posts or pages
¢ Make sure the keyword phrase can be easily
used in video titles and descriptions
¢ Check YouTube’s auto search to get a feel for
applicable titles and phrases
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5. Click to edit Master title style
¢ Include your keyword phrase
¢ Make sure the file name actually describes the
video content
¢ Use hyphens to separate words
Video File Names
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6. Click to edit Master title style
¢ This is one of the most important ranking
factor for determining a video’s rank
¢ Titles should include your focused keyword
phrase
¢ Titles must be relevant to the video content
itself
¢ Limit titles to 100 characters
¢ YouTube search truncates at 66 characters, so
keep keywords towards the left of the title
Video Titles
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7. Click to edit Master title style
¢ Include your focused keyword phrase
¢ Spend time crafting a description that actually
describes the video and gives the reader (and
YouTube) a good idea of what they’re getting
¢ Use at least 300-500 words to provide a solid
overview of the video
¢ Make descriptions easy to read by using shorter
paragraphs, lists, etc.
¢ Include relevant links
Video Descriptions
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8. Click to edit Master title style
¢ While humans do not see these, they are still
present and used for ranking
¢ Use relevant tags only
¢ Using lots of tags is okay as it helps YouTube
better position you
¢ Use as many as you’d like as long as they are
truly relevant (tag spam is not cool)
¢ Singular and plural are different tags in
YouTubeland
Video Tags
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9. Click to edit Master title style
¢ Closed captions are also referred to as
transcripts
¢ YouTube create these automatically, but they
are not great (many people say they “suck”)
¢ Having a closed caption attribute added to your
video can indirectly increase your click-through
rate, which will allow your video to rank better
¢ Take the time to manually transcribe your video
if possible
¢ Upload your manual translation to your YouTube
video as a text file
Closed Captions
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10. Click to edit Master title style
¢ Link into videos from external sites
¢ Share on social media sites
¢ Embed videos into pages and posts on your
website
¢ Use videos in training courses or other
secondary materials
¢ Encourage others to link in just as you would
with any other content on your website or blog
¢ Encourage likes
¢ Encourage favorites
¢ Encourage comments
Promote and Share
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11. Click to edit Master title style
Questions?
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12. Click to edit Master title styleConnect With Me Online
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downloads, and quizzes. Save 25% with coupon code ithemes25.
diySEOcourses.com
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