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Brave New Radio - James cridland (MediaUK)
- 1. I'm @JamesCridland and I'm here to talk about the brave new future Pulse FM Ltd Virgin Radio Ltd
- 2. British Broadcasting Corporation now The future of radio Marc Wilson-Blackburn Fox News
- 3. Radio has the "share of ear" 93% listen to radio once a week 18% Adults 12+, Arbitron RADAR, September 2011 90.7% listen to radio once a week Adults 15+, RAJAR, Q3 2011 82% Total listening to audio Radio BBC Share of Ear study MP3s, CDs, Spotify, MTV, YouTube, and everything else April 2010 How are people discovering music? AM/FM radio 47% Young people are still listening to radio :-) But they are listening less :-( Internet radio 40% TV 27% Friends and colleagues 25% Music charts 19% 1,000 adults (18+) in US who listen to internet radio every day Source: TargetSpot, October 5 2011
- 4. The future of radio <the future of radio is multiplatform> Marc Wilson-Blackburn How are people tuning in? FM or AM 64.9% Internet Streaming 3.7% Digital Television 4.7% DAB Digital Radio 18.0% Source: RAJAR Q3/2011 - %age of total hours 8.7% unknown
- 5. DAB TV Internet Source: RAJAR Q3/2011 - %age of total hours, excluding unknown platforms DAB TV Internet Source: RAJAR Q3/2011 - %age of total hours, excluding unknown platforms
- 6. Speakers: robinsonsmay / Flickr A single voice </the future of radio is multiplatform> <media is changing> Boris Lechaftois / Flickr
- 9. <radio is more than </media is changing> a music jukebox>
- 10. Photo: British Broadcasting Corporation
- 12. <build mass audiences with 'extra' services> </radio is more than a music jukebox> “The Groove” “Liquid”
- 13. The “Absolute Radio Network” - same brand values - easy to cross-promote - more than doubled total hours Sold as one radio network
- 14. </build mass audiences with 'extra' services> <we are radio - let's work together>
- 17. "Agree on technology Compete on content"
- 18. </we are radio - let's work together> <radio needs to look better>
- 19. London Good morning, James _______________________________________________ 10:35am Touch one of your favourites PLEASE SELECT: BBC Radio 2, UK 25°C Live now: Pick of the Pops : FM RADIO : DAB+ RADIO WNYC, NY, US : INTERNET RADIO Live now: Car Talk : PODCASTS CNET Buzz Out Loud podcast : ON-DEMAND 2 new episodes : AUX-IN ... or try something you might like KMFM Medway, UK On demand: The Tony Blackburn show James's future of radio • Multiplatform • Recognises its audience are now creators as well as consumers • More than a music jukebox • “Extra” services grow the brand • Works together with one voice for ‘radio’ • Looks great JD Hancock / Flickr
- 20. Twitter: @jamescridland Blog: james.cridland.net Santé! Email: james@cridland.net mediauk.com