Lars Schmidt, the Director of Talent Acquisition at NPR, will present on how NPR leverages social media to recruit for a big brand with a limited budget. Specifically, he will discuss how he has reimagined NPR's talent acquisition model by building a strong employment brand on social media, utilizing brand advocates, and taking a rapid experimentation approach. The presentation will share examples and metrics on successful and unsuccessful strategies, as well as how to gain support within an organization for these efforts with limited resources.