This seminar is to learn and embrace social media in one’s weekly sourcing and recruiting efforts. We will cover the basic 3 including using and targeting people & groups on LinkedIn and Facebook, sourcing candidates on Twitter. Besides these big 3 we touch on sites sites such as Zoominfo, Duck Duck Go, SlideShare and the use of Advanced Google Searching to source for potential candidates. We will also cover tools that you can use to help make sourcing faster and more efficient! Finally, we will cover resources that can help you learn about new tools, sourcing and recruiting techniques: LinkedInTalent Blog, ERE Media.com, and SocialTalent

2. Quick Intro….
Name: Jeremy Bonewitz
10 years of recruiting:
• 2 years agency
• 8 years corporate
I currently work at Stantec as a Global
Talent Consultant in Laurel, Maryland.

3. Sourcing on Social Media
• This seminar is to learn and embrace social media in
one’s weekly sourcing and recruiting efforts. We will
target people & groups on LinkedIn and Facebook
as well as source candidates on Twitter.
• We will also touch on sites such as Zoominfo,
SlideShare for searching potential candidates.
• Show tools that you can use to help make sourcing
faster (i.e. HireTual, Seekout.oi, Whoknows).
• Finally, we will cover resources that can help you
learn about new tools, sourcing and recruiting
techniques

4. Sourcing Basics
Boolean Searching - Operators
AND, OR, NOT “structural engineer” OR
“civil engineer” AND “new York” NOT
president

5. You’re going to want add your artistic ability
to this…recruiting is a science and an art!

7. LinkedIn Sourcing
• “ “ ( ) OR AND NOT –
• Test and retest
(cad/autocad/”engineering
technician”)
• Use overnight searches to help
LinkedIn work for you!
• Utilize LinkedIn Groups

8. Examples
• (“traffic engineer” OR “traffic
engineering”) (“P.E.” OR PE OR
“Professional engineer”)(Maryland)
(HNTB OR AECOM) NOT president
• “accounts payable manager” AND
Colorado NOT director
• (“software engineer”) denver
(colorado)

9. Example

11. Facebook Sourcing
• Join Facebook Groups and Pages in the
areas that you recruit
• Using Facebook Graph Search to help
find candidates: https://bit.ly/2dhUofR
• Create your own work Facebook page
• Send messages, but don’t over do it! *If
they list there occupation, it’s fair
game…Hi Liz, I came across your FB
profile while sourcing for a role I am
looking to fill….

12. Example

14. Sourcing Twitter
Followerwonk
https://moz.com/follo
werwonk/

15. Example

16. Other Twitter Links
• https://ritetag.com/
• Use the search bar top left and then it will show you
similar hashtags to use, their popularity and also
suggest other hashtags to use paired with your
hashtag. You can use your Twitter account to login
too for additional features.
• https://twitter.com/search-advanced?lang=en

17. Example

18. Did you know?!?!?
Tweet on Monday &
Wednesday at noon
EST to get the most
views!

19. Other sites to source from

20. Example

21. Other Search tools
• Zoominfo:
site:zoominfo.com/p ("bridge engineer") (fl OR florida)
site:zoominfo.com/p (microbiologist) (tx OR texas)
site:zoominfo.com/p (“software developer”) (“south Carolina”)
• Slideshare:
(intitle:resume site:slideshare.net "civil engineer" massachusetts)
(intitle:resume site:slideshare.net "tax accountant" massachusetts)

23. Learn, Learn, Learn!
• For up to date sourcing and recruiting tips and tricks visit:
• LinkedInTalent Blog: https://business.linkedin.com/talent-
solutions/blog#
• ERE Media.com https://www.eremedia.com/
• SocialTalent www.socialtalent.com
• AIRS (Power Break Sessions)
https://www.airsdirectory.com/mc/training_home.guid
• Boolean Strings, the Internet Sourcing Community – FB
https://www.facebook.com/groups/Boolean.Strings/?ref=boo
kmarks

24. To sum up….TEST & Try!
• No formula will give you the best results
every time! There is no magical trick
that will help you find that “Purple
Squirrel.
• Practice, Practice, Practice!

26. More sites and tools to consider:
•Whoknows
•Hiretual
•Seekout.io

27. WhoKnows

28. linkedin.com/in/jbonewitz
Twitter: JeremiahBonewit

29. THE END