RE Capital's Visionary Leadership under Newman Leech
09 cointree
1.
2. “The Coin Tree is a cloud-based storage,
insurance, and payment processing platform
for bitcoin that leverages cutting edge
transactional security to serve the ever
expanding virtual currency community. “
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CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
What is
The Coin Tree?
3. Bitcoin?
CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY
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1. A digital commodity created and
maintained by a decentralized peer-to-
peer network of computers.
2. High-security cryptography ensures that
neither Bitcoins can be counterfeited nor
transactions reversed so long as honest
users control a majority of the network's
computing power.
3. The total number of Bitcoins is limited to 21
million. To-date approximately12 million
currently have been mined (created).
A rapidly growing, digital currency
that is supply constrained, avoids
direct sovereign control, and is
globally accepted.
What is
4. Bitcoin in the News
1. http://www.businessinsider.com/baml-initiates-coverage-on-bitcoin-2013-12
2. http://www.cnbc.com/id/101361590
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"We believe Bitcoin can become a major means of
payment for e-commerce and may emerge as a serious
competitor to traditional money transfer providers. As a
medium of exchange, Bitcoin has clear potential for
growth, in our view.“
David Woo, Head of Global Rates and Currencies Research at
Bank of America Merrill Lynch Global Research: [1]
"The idea is very exciting. I think having a global currency
where you don't have to spend all the money changing
your currencies is admirable and whoever is behind
bitcoin was brilliant."
Sir Richard Branson, CEO of Virgin Galactic: [2]
“The potential for disruption is enormous.”
“We have elected to put out money and faith in a
mathematical framework that is free of politics and
human error.”
Jeremy Liew, Lightspeed Venture Partners
Tyler Winklevoss, Entrepreneur & Venture Capitalist
5. Vocabulary of Bitcoin
Blockchain Public ledger of all transactions of a cryptocurrency
Cryptocurrency Assets protected by strong cryptography
Private key A private key is a secret piece of data that proves your right
to spend bitcoins from a specific wallet through a
cryptographic signature.
Public/private key Codes used to validate transfer of cryptocurrency
Signature A cryptographic signature is a mathematical
mechanism that allows someone to prove ownership.
Tumbler A method for randomizing cryptocurrency storage
Vault A highly secured form of cryptocurrency storage
Wallet Form of cryptocurrency storage: software, web, etc.
Exchange Environment, often virtual, where crypto currency is
traded 5
CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY
6. •International
•Early 20s – Early 40s
•Highly educated in underlying technology
•Individual consumers
Today
•International
•Ages 18 – 55
•Moderately educated
•Individuals and merchants
Tomorrow
•International
•All ages
•All educational backgrounds
5 years from now
• Users: 1,200,000 Merchants: 40,000
Current Market Size
March 19, 2014 6
Customer Profile
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
7. Bitcoin Growth:
As Both Currency And
Market Value
3
10787100
12361350
10500000
10700000
10900000
11100000
11300000
11500000
11700000
11900000
12100000
12300000
12500000
Growth From Feb 2013 thru Feb 2014
(Averages 4000 new coins per day)
$320,396,185
$14,464,698,057
$6,897,707,715
$-
$2,000,000,000
$4,000,000,000
$6,000,000,000
$8,000,000,000
$10,000,000,000
$12,000,000,000
$14,000,000,000
$16,000,000,000
Growth From Feb 2013 thru Feb 2014
(Total Value of Bitcoin In Circulation)
CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY
Source: http://bitcoincharts.com/charts/bitstampUSD
8. Where is Bitcoin
8
Active Merchants on BitPay & CoinBase1
Value of Bitcoin transactions on 1st Day
at TigerDirect 2
Increase from 2012 to 2013 in Merchant
Transaction Volumes Using Bitcoin3
Used Today?
CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY
1. http://en.wikipedia.org/wiki/Bitcoin
2. http://bitcoinboard.net/tigerdirect-processes-250000-bitcoin-payments-first-17-hours/
3. http://blog.bitpay.com/2013/12/02/bitpay-drives-explosive-growth-in-bitcoin-commerce.html
9. Impact on Adoption
Large barrier to entry for new users
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Access
Security
Storage
Distribution
The Coin Tree solves all 4 major dilemmas in Bitcoin adoption
Poor market delivery
Difficult to use storage solutions
Underdeveloped technology and protocol
Dilemma
CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY
Issue:
TCT Solution:
Issue:
TCT Solution:
Issue:
TCT Solution:
Issue:
TCT Solution:
Creating a mobile and globally accepted easy to
use platform decreasing the barrier of entry
TCT provides vault security though proprietary
multi-signature technology
TCT provides insured cloud enabled storage
as well as cash access to the stored asset
First movers advantage will provide a strong
marketing launch platform for TCT’s offering
11. 11
Secure, Distributed,
Next-Gen Wallet
Insurable, Verifiable
Asset Class
Simplify Transactions &
Use As Global Currency
Value Added Services
For Community
Growing People, Business,
and Bitcoin Together
• Proprietary tumbling storage
environment
• Multi signature insured protection
• Mobile transaction processes
• Removing barrier to entry for new
users
The Coin Tree
Value Proposition
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
12. The Wallet
Secure multi-cryptocurrency cloud system
The Vault
Multi-signature storage and insurance
The Access
Easy liquid access to stored asset through
reloadable prepaid cash cards
The Merchant
Global merchant and payment processing solutions
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The Coin Tree
Offering
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
13. Management Team
Andrew Durgee – CEO
Operational Engineering – Worcester Polytechnic Institute
10 years in digital marketing, project management, and product
development
3 Years in Bitcoin technology development
Isaac Waldron – COO
Electrical Engineering – M.S. and B.S. – Worcester Polytechnic
Institute
7 years experience in applications engineering and software field
testing
3 Years in Bitcoin technology development
Board Members
David Baxter
Senior-level Sales and Marketing executive with experience in
Payments, Financial Services, Technology and E-Commerce within
Fortune 100 and Start-Up organizations. David is currently the VP of
Sales, EBPP for ACI Worldwide.
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Our Team and Board
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
14. Elements for a Next Gen Insured Wallet:
Instant Access
Security/Insurance
Mobile Application
Responsive Customer Support
Legitimacy
Multi-Cryptocurrency Support
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Insured Wallet
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
What is a Wallet?
Form of cryptocurrency storage: software, web, etc.
15. All customer deposits, whether direct or via an
exchange, will be stored within the Vault
environment.
Once in the Vault signatures by multiple private
keys are required to move BTC.
All BTC stored within TCT Vault will be insured
against theft and loss.
Keys are stored in a way that system
compromise is easily detected and halted,
limiting impact to insurance.
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Vault
16. Wallet System
March 19, 2014
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The Coin Tree
Bitcoin Protocol
Web Browser
Dedicated
Client
Wallet and Merchant
Web Servers
Internal Key Management
Servers
Insurer Key Management
Servers
Bitcoin Protocol Servers
TCT
Non-TCT
17. Solving the cryptocurrency liquidity problem:
-Use, Store, Convert to Cash-
Prepaid cash cards
Users have the ability to request reloadable cash
cards
Allows for easy access to stored value of bitcoin
Account management
Users will be able to access their account through
their mobile device
Users will be able to reload cards from their mobile
application from anywhere in the world
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CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
The Access
19. Current Merchant
March 19, 2014 21
• Current focus on exchange
• Not internationally focused
• Not usable by average merchants
• Difficult sign up process
• Not internationally focused
• Signup requires application submission
• Not internationally focused
Competitors
20. 0 20 40 60 80 100 120 140
Establish source control
Wallet architecture
Wallet development
Wallet QA
Launch
TCT Project Development Timeline [days]
Completed Remaining
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Development
Timeline Summary
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
21. Storage
Insurance
Prepaid Cash Card
Card Loading
Card Maintenance
Growth:
Ramp to storing about 25% of existing BTC by
Q3 2017
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Revenue Sources
CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY
22. Consumer
Confidence
Current Consumer Confidence Issues:
Lack of consumer confidence in products due to
lack of customer BTC domain knowledge creating
large barrier to entry for new users.
High profile BTC hacking incidents have tarnished
BTC reputation and stifled growth.
TCT Solutions:
TCT will align with insurance companies while
building a high profile BoD in order to properly build
consumer confidence.
TCT’s unique solution driving both legitimacy and
security to the BTC sector will help to grow the user
base while providing additional exposure for TCT
itself.
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CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY
23. Marketing
Current BTC Marketing Issues:
Failure to bring new technology and services
through proper channels to public.
BTC start-ups are not properly budgeting for both
digital and traditional marketing efforts.
TCT Marketing Solutions:
Using current news outlets hungry for BTC stories as
a launch for platform.
Aggressive SEO/SEM strategies mixed with
traditional targeted marketing allowing for
maximum exposure while securing first movers
advantage.
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CONFIDENTIAL – FOR DISCUSSION PURPOSES ONLY