Digital media info session held at redhotblue

2. Topics
• The four key 3-letter acronyms
– SEO
– SEM
– SMM
– SMA
• Objective based digital marketing
• Case Study Scenario

3. Four key 3-letter acronyms to the
web marketing world

4. SEARCH ENGINE OPTIMISATION
SEO

5. SEO
• Slower results
• More powerful results (in most cases)
• Achieved by a number of on-site and offsite
activities
• Expensive and time consuming but benefits
are quite high

6. SEO
• Optimizing content on the website (keyword
density & quality)
• Optimizing site structure (links + html
structure)
• Offsite activities:
– Back linking (obtaining links from relevant sites +
articles)
– Authoring Articles related to topic off site with
links

7. SEARCH ENGINE MARKETING
SEM

8. SEM
• Immediate results
• Only pay for what is clicked
• Responsive (can be changed fast)
• Can be used for more campaign specific
models
• Can be overlooked
• Expensive long term, cost-effective short term

9. SEM
• Multiple models of marketing:
– Search Marketing (within Google Search results)
– Site Marketing (within the Google display
network)

10. SOCIAL MEDIA MARKETING
SMM

11. SMM
• Purpose specific
• Brand strengthening
• Market specific

12. SMM
• Examples of effective SMM:
– WotIf
Day 1 Day 2

13. SOCIAL MEDIA ADVERTISING
SMA

14. SMA
• Very targeted
• Used for campaigns/ specific products
• Can be used for brand awareness
• Can be linked to Social Media Page/ Landing
page

15. SMA
• Examples of effective SMA:

16. OBJECTIVE BASED DIGITAL
MARKETING
(OBDM)

17. What is OBDM
• The name implies all that is involved. In the
digital marketing sphere object oriented (or
based) Digital marketing works towards
achieving a goal via digital marketing means

18. Objective
Budget
SWOT
Choice of mediums
Implementation
Testing
Alteration
ROI assessment

19. FAKE CASE STUDY EXAMPLE

20. Objective SELL 10,000 UNITS OF PENS @
$1.50 ea (cost $0.20 ea)
Budget
$8,000 (over 6 months)
SWOT
SWOT (product analysis)
Choice of mediums
(__________)
Implementation
(__________)
Testing
(__________)
Alteration
(__________)
ROI assessment