Value Journal, a monthly news journal from Redington Value Distribution, intends to update the channel on the latest vendor news and Redington Value’s Channel Initiatives. Key stories from the April Edition: • Microsoft to build first Middle East data centers. • Dell EMC announces Virtual Edge Platform family. • Digital Marketing - Evolution from an Experimental to a Foundational Strategy - Aditya Puri, Senior Marketing Manager, Redington Gulf - Value Division. • Redington Value builds up momentum for Cambium solutions. • Palo Alto Networks updates Traps advanced endpoint protection offering. • Nokia to strengthen WiFi offering with new acquisition. • HyTrust signs regional distribution agreement with Redington Value. • Veeam announces Availability Orchestrator. • Fortinet unveils FortiGuard Artificial Intelligence. • Nutanix announces agreement to acquire Netsil.

1. Microsoft has announced plans to build
its first Middle East and North Africa data
centres in Dubai and Abu Dhabi.
The two centres will deliver Microsoft
Cloud – comprising Azure, Office 365 and
Dynamics 365 – services from data centres
located in the two emirates with initial
availability expected in 2019.
Microsoft also announced new cloud
regions for Zurich and Geneva in Switzerland,
as well as the expansion of cloud options
for customers in Germany and the general
availability of Azure and Office 365 from new
cloud regions in France.
Over the last three years, Microsoft has
more than doubled the number of Azure
regions available.
“Driven by strong customer demand for
cloud computing, local data centres were
the logical next step given the enormous
opportunity that the cloud presents,” said
Sayed Hashish, regional general manager,
Microsoft Gulf. “In areas like digital
transformation, and the development of
new intelligent services, our ambition is
for the Microsoft Cloud to form a strategic
part of the backbone for regional economic
development.”
Hashish added that the UAE was
Microsoft’s country of choice in the region
for a combination of reasons. “The UAE isn’t
just a technology hub in region, it also has a
clarity of strategy and use
Senior Vice President, Networking
and Service Provider Solutions.
“By infusing Open Networking into
access networks to the cloud with
the Virtual Edge Platform family,
Dell EMC can help customers
modernize infrastructure and
transform operations while
automating service delivery and
processes.”
Built with advanced intelligence
for network virtualization and
software-
Issue 21 // April 2018
The two centres will deliver Microsoft Cloud services from data centres located in Dubai and Abu Dhabi.
MICROSOFT TO BUILD FIRST MIDDLE
EAST DATA CENTERS
Continued on page 3
Continued on page 3
As a leading use case, the Dell
EMC VEP provides next-generation
access to the network via SD-WAN.
By enhancing WAN operations
and economics, service providers
and enterprise customers can drive
growth, strengthen competitive
differentiation and improve the
end-user experience.
“There is a real need among
service providers and enterprises
to update network operations to
address distributed and cloud-
based applications and capitalise
on changing economics enabled
by cloud models,” said Tom Burns,
Dell EMC has introduced its Virtual
Edge Platform (VEP) family, the
first-to-market software-defined
wide area network solution
(SD-WAN) with the new Intel
Xeon D-2100 processor, to help
speed digital transformation by
connecting the enterprise edge to
the cloud via universal Customer
Premise Equipment (uCPE). The
new virtualized solutions will
enhance or displace expensive
fixed-function access hardware.
Dell EMC announces Virtual Edge
Platform family
New platform family and software bundles enhance SD-WAN to speed digital transformation and expand opportunities for
service providers and enterprises.
Redington Value is a value added distributor for the following brands in parts of Middle East & Africa:
For more information, please write to sales.value@redingtonmea.com

3. 3
Redington Value builds up momentum for
Cambium solutions
There are a series of readiness events, roadshows and trade events planned by Redington
Value and Cambium in the next few months to create visibility within the partner ecosystem.
Global wireless broadband
solutions provider Cambium
Networks along with their Middle
East and Africa master distributor
Redington Value are gearing up
to provide reliable, cost-effective
wireless broadband offerings
across the region.
There are a series of readiness
events, roadshows and trade
events planned by Redington
Value and Cambium in the next
few months to create momentum
and visibility within the partner
ecosystem. The companies will
host two Partner Roadshows in
Riyadh and Jeddah on March 12th
and March 13th respectively.
Redington will deliver solutions
such as broadband point-to-point
backhaul, point-to-multipoint
last-mile access, indoor and
outdoor 802.11ac Wi-Fi, and
narrowband SCADA backhaul
solutions to connect industrial,
enterprise, urban and rural
residential locations. With wireless
connectivity from two meters
to 245 kilometers, cloud-based
end-to-end management, and data
rates ranging from kbps to Gbps
these solutions provide affordable
quality for connectivity, said the
vendor.
“In a competitive wireless
broadband space, Cambium
Networks stands out as a leader
by providing proven, reliable
and affordable solutions,” said
Ramkumar Balakrishnan,
president, Redington Value.
“We are confident with our wide
network of resellers in Middle
East and Africa we can help
customers to easily expand their
connectivity.”
Attendees for the roadshows
will see how they can benefit from
Cambium’s end-to-end wireless
fabric solutions and learn about
the full portfolio of wireless
connectivity solutions.
“Cambium’s wireless broadband
solutions are proven to provide
high reliability in thousands of
networks around the world and are
uniquely suited for the demanding
applications of the Middle East
and African markets,” said Martín
de la Serna, vice president,
Sales, Cambium Networks.
“This partnership is a great match
and complementary for both
organisations. Service providers
and network operators are seeking
high-performance connectivity
at affordable prices. Redington
Value’s reach across the Middle East
and African markets will increase
connectivity and business efficiency
across the entire region.”
From page 1From page 1
Dell EMC announces...Microsoft to...
Over the last five years, marketing
methodology has evolved in the
region at a rapid pace. Incremental
business for vendors is dependent on
how VADs successfully run ROI-
based campaigns.
Apart for traditional platforms,
digital marketing has taken off in a big
way. Marketing is an ever-evolving
field and new methods of reaching out
customers is a necessity. As a VAD,
we have to be instrumental in creating
customer centric strategies to drive
incremental sales.
To do so, we can no longer ignore
the importance of digital marketing
and analytics associated to it. A digital
campaign, if run properly can help
create a buzz in the market, followed
by healthy discussion in anopen
forumtherebycreatingatransparent
mediumforcustomerstounderstand
thetechnologybetter.Ataminimum,
socialmediacampaignsinaB2B
environmentareafootinthedooras
farassalesareconcerned.Channel
businesses’outlooktomarketing
methodologieshaschangedinthelast
coupleofyears.
Businesses who earlier didn’t have
websites are more than excited about
running digital campaigns. Hiring of
marketing managers by partners is
a testimony to the fact that channel
businesses are giving marketing its
due importance.
Channel businesses need to
see value in marketing initiatives
to invest their time and money.
Digital Marketing is no longer
just an experimental strategy,
it’s exponentially evolved to a
foundational strategy for any
marketing plan.
Digital Marketing-
Evolution from an
Experimental to a
Foundational Strategy
By Aditya Puri, Senior Marketing Manager,
Redington Value
COLUMN: REDefined
of technology with initiatives
around AI and Blockchain, and
also the 1 Million Arab Coders
initiative.”
Hashish went on to add that
cloud computing has a huge
scope for growth in the GCC.
“We now know that cloud, while
shown encouraging signs, is still
at its infancy, and has a lot of
opportunity and potential.”
Etisalat Digital will partner
with Microsoft for integrated
connectivity with Microsoft
ExpressRoute as well as private
cloud services using Azure Stack.
The telco is also providing
consulting, migration and
managed services to ensure
the transition of Microsoft’s
business customers to the
cloud.
defined architecture, the Dell EMC
VEP4600 provides an open Intel
architecture-based platform to
support multiple simultaneous
virtual network functions (VNF).
Numerous proprietary physical
devices can be consolidated into
this single uCPE while maintaining
the high-performance levels needed
to host many. The modular design
includes room to grow with front
panel expandability so the platform
can be easily upgraded or serviced
in the field as needed.
The VEP 4600 is powered
by the new Intel Xeon D-2100
product family, Intel QuickAssist
Technology (Intel QAT), and
Data Plane Development Kit
(DPDK). These features help
optimize compute resources and
provide efficiency for growing
security workloads.
The Dell EMC VEP platform
provides the performance,
programmability and time-to-
delivery to rapidly adapt new
service requirements such as
routing, firewalling and deep-
packet inspection. These additional
VNFs can be added to the VEP by
customers and/or Dell EMC in the
future if needed.
For large operators and
enterprises with multiple
locations, Dell EMC can help
smooth procurement, deployment
and support through its global
manufacturing scale, logistics
and services with a single point of
contact and accountability.
The Dell EMC VEP4600 will
begin shipping worldwide on April
24, 2018.
Martín de la Serna, Cambium Networks
For more information, please write to sales.value@redingtonmea.com

4. 4
According to the statement
released, Unium’s software
and intelligent mesh wireless
technology complements and
strengthens Nokia’s end-
to-end, whole-home WiFi
solution and supports Nokia’s
strategic objective of solving
WiFi problems in the home.
Unium said it will bring Nokia
“field-proven, carrier-grade”
mesh technology that helps
maximise in-home wireless
networking speeds and ensures
quality of experience across
the entire home.
WiFi is a key enabler for this.
Today’s WiFi solutions still have
serious issues with sticky clients,
interference, coverage gaps and
capacity issues. With Unium
inside, our Nokia WiFi solution
will deliver an unmatched user
experience, going beyond what
standard mesh WiFi solutions
deliver today.”
Martha Bejar, CEO, Unium
added, “Nokia is a global leader
in creating customer-centric
solutions and is at the heart of
our connected world. The Unium
team is excited to join Nokia and
Nokia to strengthen WiFi offering
with new acquisition
Nokia has announced plans to acquire US-based Unium, a firm specialising in solving complex wireless networking
problems for use in mission-critical and residential WiFi applications.
drive a unique and innovative
customer experience through our
intelligent WiFi solution, making
every customer-touch better.”
Both firms are ready to
unlock the complete potential
of the connected home, creating
a residential network that
understands the people, devices
and applications it serves.
Together, they can deliver gigabit
speeds not only to the home, but
also throughout the home, said
the statement.
Federico Guillén, president of
Nokia’s Fixed Networks business
group, said, “We look forward to
having the Unium team join us.
The home networking market
is booming and whole-home
Palo Alto Networks has introduced
advancements to its Traps advanced
endpoint protection offering. In
this latest release, version 5.0,
Palo Alto Networks introduces
a cloud-delivered management
service, Linux support, and
redesigned infrastructure for
Traps. Customer organizations
can now more easily deploy and
manage Traps, enabling them to
stop threats on the endpoint and
coordinate enforcement with cloud
and network security to prevent
successful cyberattacks.
Attackers must complete
a sequence of events in order
to successfully accomplish
their objective, such as stealing
information or running
ransomware. Nearly every
attack relies on compromising
an endpoint. Although most
organizations have deployed
endpoint protection, infections still
are common.
Palo Alto Networks updates Traps
advanced endpoint protection offering
The company unveils new cloud-delivered management service and enhanced infrastructure for improved ease of use and
integration with application framework
Palo Alto Networks Traps
advanced endpoint protection
prevents known and unknown
threats from infecting endpoints,
minimizing endpoint infections
by blocking malware, exploits,
and ransomware. Integration
with the Palo Alto Networks
Next-Generation Security
Platform delivers additional
threat analysis, shared
intelligence, and automated
containment.
Key advancements include:
• New cloud-delivered
management service for
easier deployment and day-
to-day management.
• Redesigned user interface
for a more intuitive user
experience.
• Support for all major OS
platforms, now including
Linux, in addition to
Windows and macOS.
• Periodic scanning capabilities
Application Framework,
customers can now better
detect and respond to advanced
threats, enabling them to prevent
successful cyberattacks,” said Lee
Klarich, Chief Product Officer,
Palo Alto Networks
Traps version 5.0 is available
immediately to customers
worldwide. At this time, the
cloud-delivered management
service is based in North America
and EMEA.
to identify dormant malware
on endpoints and attached
removable drives, with the
ability to automatically
quarantine infected files
to ensure that they do not
detonate.
• Integration with the Palo
Alto Networks Logging
Service allows for the
collection of detailed event
information for better
analysis of endpoint,
network, and cloud data.
“Palo Alto Networks continues
to take an innovative approach
to solving our customers’
toughest security challenges.
Traps advanced endpoint
protection, version 5.0, simplifies
endpoint security deployment
and management, and enhances
malware protection. With the
availability of endpoint event data
within the Palo Alto Networks
Traps advanced
endpoint protection,
version 5.0, simplifies
endpoint security
deployment and
management, and
enhances malware
protection.”
For more information, please write to sales.value@redingtonmea.com

5. 555
Danny Allan, Veeam
Veeam announces Availability
Orchestrator
New orchestration solution enables enterprises to mitigate the risk caused by outdated and untested disaster recovery plans
and instead easily create, document, test and execute DR plans, ensuring total compliance.
Availability platform, reduce
costs, define their DR plans, and
achieve the peace of mind that
comes from knowing that they
are able and ready to provide
business continuity, even in the
worst case scenario.”
Built with enterprise-class
Availability in mind, new Veeam
Availability Orchestrator provides
a DR orchestration engine for
Veeam Backup & Replication
replicas. Thorough orchestration,
creating, documenting, testing
and executing DR plans – which
are fully-prepared for C-level
executive and stakeholder signoff
– helps organizations reduce the
time, cost and effort associated
with a successful DR strategy,
including:
• Satisfying compliance
requirements with template-
based documentation that
makes it easy to build and
update DR plans as the
virtual environment changes;
• Proving recoverability at
any time through automated
scheduled and on-demand
plan testing and readiness
checks that have zero
impact on the production
environment;
• Ensuring IT service
continuity through the
reliable execution of multi-
site DR failover and failback,
including service and
application verification
Veeam Availability Orchestrator is
now available to customers with a
Veeam Availability Suite or Veeam
Backup & Replication Enterprise
Plus license.
Veeam Software has announced
the general availability of Veeam
Availability Orchestrator – the
newest addition to the Veeam
Availability Platform – which
enables enterprises to ensure
business continuity and disaster
recovery (BC/DR) compliance.
Veeam Availability
Orchestrator provides an
orchestration engine rich
with planning, automated
documenting and testing
capabilities for preparedness and
compliance, with full support for
Veeam replicas.
“Enterprise customers are
demanding not only Availability,
but also help in ensuring
compliance,” said Danny Allan,
Vice President, Product Strategy,
Veeam. “In the event of a disaster,
enterprises stand to lose millions
Security Policy
Framework, offers the
layered approach to
reduce risk, enhance
security and provide
compliance support
these world class
customers require.”
in downtime, $21.8 million
according to our latest Veeam
Availability Report, as well as
damaged reputation and lost
productivity. Without having a
disaster recovery plan that is up-
to-date, tested and documented,
it’s difficult to respond quickly
when disaster strikes. With new
Veeam Availability Orchestrator,
enterprises can achieve a true
Recent cybersecurity attacks
and breaches have compelled
organizations to examine their
existing security infrastructure.
The Middle East and Africa
cybersecurity market, valued
at USD 14.48 billion in 2017, is
expected to reach USD 34.6 billion
by 2023, at a CAGR of 15.62
percent, over the forecast period of
2018-2023, according to a Mordor
Intelligence report.
Customers are increasingly
looking at moving their operations
into the cloud and powerful
security solutions are required to
support their digital transformation
journey.
HyTrust aims to make cloud
infrastructure more trustworthy for
organizations pursuing a multi-
HyTrust signs regional distribution
agreement with Redington Value
Regional value-added distributor Redington Value and global cybersecurity leader HyTrust have joined hands to revolutionize
the security space across the Middle East market.
cloud approach by delivering a
critical set of capabilities required
to proactively secure workloads,
wherever they reside in the cloud.
“The Gulf Region has already
proven to be a successful one for
HyTrust as we have customers
and opportunities in major
universities, banks, hospitals,
government and cloud providers.
These organizations are under
constant cyber-attack from private
and state based actors. HyTrust’s
unique cybersecurity offering,
Security Policy Framework, offers
the layered approach to reduce
risk, enhance security and provide
compliance support these world
class customers require. Partnering
with Redington Gulf, the leading
distributor in the region, will
help accelerate our growth in the
territory. We are very excited to be
working with them,” said Patrick J
Conte, Senior Vice President and
General Manager for International
Business at HyTrust.
Ramkumar Balakrishnan,
President, Redington Value, said,
“Customers are seeking trusted
solutions that can help safeguard
critical assets. HyTrust solutions
will enable regional partners
to distinguish their offerings
and innovate in a competitive
marketplace. We look forward to
working closely with HyTrust and
our extensive network of partners to
deliver transformative cybersecurity
solutions.”
Ramkumar Balakrishnan, Redington Value
For more information, please write to sales.value@redingtonmea.com

6. 6
EVENTS
Algosec Security Policy Management Technical
Workshop - Dubai - 11-13 March
Avaya Equinox Workshop - Riyadh - 7 March
Cambium Networks Roadshow 2018 -
Riyadh - 12 March
Check Point CSSA Workshop -
Dubai - 18-22 March
CyberArk Technical Workshop - Dubai - 4-8 March
Campaign on AI use cases
by Microsoft & Redington - Dubai - 26 March
Aruba Mobility Seminar - Jeddah - 14 March Aruba Mobility Session - Al Khobar - 21 March
Cambium Networks and Syscom
Partner Connect - Dubai - 14 March
Cambium Networks Roadshow 2018 -
Jeddah - 13 March
For more information, please write to sales.value@redingtonmea.com

7. 7
EVENTS
Fortinet ATC Workshop - Dubai - 11-15 March
HPE Simplivity Solution Seminar -
Al Khobar - 22 March
Huawei GCC Customer Roadshow -
Kuwait - 27 March
Huawei GCC Customer Roadshow with Mustafa Sultan 2018 - Oman - 26 March
Huawei GCC Customer Roadshow 2018 -
Dubai - 20 March
Huawei GCC Customer Roadshow with
Mannai 2018 - Qatar - 28 March
Malwarebytes Security Seminar - Riyadh - 1 March
Malwarebytes Security Seminar - Dubai - 21 March
Huawei Champions Trophy 2K18 - Dubai - 23 March
Fortinet Technical Workshop - Oman - 6 March
For more information, please write to sales.value@redingtonmea.com

8. 8
Microsoft 365 Launch Event - Dubai - 27 March
Mimecast Customer Connect Roadshow - Dubai - 22 March
Oracle MiniCluster Workshop -
Riyadh - 6 March
Cambium Networks - Launch Event - Nigeria - 20 March
Cisco - Partner Enablement Session -
Ghana - 7 March
Cisco - Partner Enablement Session -
Nigeria - 1 March
Microsoft - CSP Partner Roundtable -
Ghana - 20 March
Dell EMC - Partner Enablement Session -
Ghana - 13 March
Microsoft Azure Roundtable - Kuwait - 14 March
MobileIron Technical Workshop - Dubai - 13-15 March
For more information, please write to sales.value@redingtonmea.com

9. 9
Avaya - Aura Partner Workshop -
Kenya - 29 March
Cisco - Partner Enablement Session -
Uganda - 16 March
Cisco - Partner Workshop
on CAT9K & Meraki - Ethiopia - 13 March
Cisco - Partner Workshop
on CAT9K & TNI - Kenya - 7 March
Dell EMC - Partner Enablement Session -
Kenya - 28 March
Symantec - Integrated Cyber Defense -
Kenya - 9 March Veritas - Partner Enablement Session - Kenya - 16 March
Microsoft - CSP Partner Roundtable -
Kenya -22 March
Oracle - Digital Transformation
Hackathon - Kenya - 13-14 March
Cambium Networks - Launch Event -
Kenya - 23 March
For more information, please write to sales.value@redingtonmea.com

10. 10
Strategic acquisition adds next-generation application discovery and operations management
to Nutanix Enterprise Cloud OS
Nutanix has entered into a
definitive agreement to acquire
Netsil Inc. Netsil provides
application discovery and
operations management that
enables observability in modern
distributed cloud environments.
The closing of the acquisition
is subject to the satisfaction of
customary closing conditions.
The increasing adoption
of multi-cloud platforms has
meant more complexity and an
inconsistent approach to operations
management, leaving application
owners in the dark.
Today’s businesses rely on
applications that interact with
thousands of services, yet IT
administrators and DevOps
Nutanix announces
agreement to acquire Netsil
teams struggle with the insight
and control they need to map
dependencies or monitor real-
time application behavior. As
popularity in microservices and
containers grow, understanding
all of the dependencies and the
need for visibility become more
critical. Netsil’s non-disruptive and
easy-to-deploy solution monitors
applications, services and their
dependencies in real time.
Netsil is the San Francisco-based
maker of the Netsil Application
Operations Center, which helps
enterprises gain complete visibility
into all their applications and
services and their complex
interdependencies with absolutely
no code changes required.
The addition of Netsil’s
technology to the Nutanix Enterprise
Cloud OS software will help customers
secure applications as well as identify
and fix performance issues.
“Netsil’s innovative technology
offers an original approach
to simple yet comprehensive
application discovery and operations
management across multiple cloud
environments and will be a powerful
addition to Nutanix,” said Sunil Potti,
Chief Product and Development
Officer, Nutanix. “Netsil, which
can be consumed as a cloud-based
service, and when combined with
Nutanix Enterprise Cloud OS
software, gives both DevOps and
IT teams the power to quickly
deploy and operate applications
with confidence, in any cloud, at
any scale, while ensuring reliability,
performance and security.”
“Joining Nutanix gives Netsil’s
technology a great opportunity to
be a force multiplier,” said Harjot
Gill, Founder and CEO of Netsil.
“Nutanix has built a very solid
Enterprise Cloud OS platform,
which when combined with Netsil’s
real-time observability, becomes
even more strategic when addressing
a growing microservices market.”
Fortinet, a global broad,
integrated and automated
cybersecurity solutions vendor,
has announced at its global
partner and user conference,
Accelerate 18, the next
generation of threat intelligence
and detection with the release
of FortiGuard AI. FortiGuard
AI is built into Fortinet’s threat
intelligence services platform
and delivers automated
threat analysis and detection
to ensure customer Security
Fabric solutions are continually
updated to protect against the
latest threats across a rapidly
expanding threat landscape.
FortiGuard AI is a self-evolving
threat detection system that uses
machine learning and continuous
training to autonomously collect,
analyse, and classify threats with
a high degree of accuracy and at
machine speed.
Fortinet unveils FortiGuard
Artificial Intelligence
FortiGuard AI automates threat intelligence analysis and detection to stay ahead of the rapidly expanding threat landscape.
Threat Intelligence Service (TIS)
as an enterprise service offering.
“Increasingly, cybercriminals
and adversarial nations leverage
automated and polymorphic
techniques to increase the speed
and scale of their malicious
activity, while evading detection
by creating hundreds of zero-
day variants and resulting in
overwhelmed defenders,” said
Phil Quade, Chief Information
Security Officer, Fortinet.
He adds that enterprises need
a way to address such techniques
and increase the attackers’
costs while reducing their own
operating expenses.
“Fortinet Labs’ five-year
investment in automated analysis
and detection of polymorphic
threats has resulted in FortiGuard
AI, a giant leap towards achieving
that goal. FortiGuard AI analyzes
and identifies threats with speed,
agility, and accuracy to provide
proactive threat detection at
machine speed and scale,” he
says. “This frees threat analysts
and network operators to focus
on critical threat research and
higher-order problems, reduces
exposure to zero-day attacks, and
minimizes the risk to Fortinet
customers while increasing the
attacker’s costs.”
FortiGuard AI analyzes and identifies threats
with speed, agility, and accuracy to provide
proactive threat detection.”
Sunil Potti, Nutanix
Phil Quade, Fortinet
FortiGuard AI is integrated
into Fortinet’s threat
intelligence services platform
to power all of the advanced
threat detection capabilities that
FortiGuard services share across
the Security Fabric.
The firm also announced new
User Entity and Behavioral
Analysis (UEBA) capabilities,
and the launch of FortiGuard
For more information, please write to sales.value@redingtonmea.com

11. Brought to you by HPE & Intel®
. Intel Inside®
. Powerful Productivity Outside.
*HPE internal testing on StoreVirtual VSA software-defined storage, February 16, 2016. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries. © 2016 HPED LP.
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