The document discusses the evolution of social media and the web. It notes that in 1995 the web allowed anyone to connect and publish anything, while in 2010 social media grew to enable connecting, sharing, and publishing. It suggests that social media is becoming the new web as the web incorporates more social and mobile features. It advises understanding the ecosystems of platforms like Facebook and Twitter and developing for those ecosystems, as the period of claiming new territory is over. It predicts the web will become more social and mobile, and that social media will become a normal part of the web, with metrics like interactions and transactions increasingly important.

3. Hmm?
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4. The Honeymoon is over.
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5. The Honeymoon is over.
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6. Color-TV?
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7. 1995: The Web
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8. Everybody can connect
with everyone and publish
anything.
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9. HTML
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10. 2010: Social Web
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11. Connecting
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12. Sharing
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13. Publishing
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14. Facebook?
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15. Is Facebook the new Web?
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16. No.
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17. But it‘s a big part of it.
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18. Do we still need startups?
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19. Which ones will succeed?
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20. Not every startup will
become a business.
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21. I know exactly which
consumer-internet
businesses will succeed.
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22. It‘s really simple.
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24. I just ask my brother.
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25. XING, Facebook, Qype,
Flickr, Skype
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26. Sorry.
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27. What does that mean?
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28. Forget the
Conversation Prism
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29. Facebook, Twitter and
some Blogs.
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30. Focus.
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31. Understand the
ecosystems.
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32. And start developing for
the ecosystems.
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33. The landgrab is over.
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34. But.
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35. Social Media is not just
another channel.
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37. It‘s freaking hard work.
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38. Does it scale?
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39. Not always.
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40. Satisfying customers is
not supposed to be easy.
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41. Otherwise everybody
would do it.
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42. The Outlook:
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43. The Web becomes social.
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44. And mobile.
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45. Social Media
is the new Web.
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46. And you are part of it.
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47. If you like it or not.
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48. So deal with it.
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49. But...
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50. Don‘t try to turn the web
into one gigantic...
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51. Tupperware-Party.
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52. Social Media
will be different.
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53. Social Media
will be normal.
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54. KPIs everywhere.
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55. Sentiment.
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56. Interactions.
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57. Transactions.
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58. You need:
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59. Ideas.
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60. Enjoy.
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