Research shows that at least 90% of college students have an active online social networking account. In order to fully engage this generation, Student Affairs professionals need to understand how to utilize this new world of "MyTwubeBook." We'll show you how to do more with less.

1. Leverage Social Media for Student
Engagement
#rrwebinar
tom@redroverhq.com

2. Tom Krieglstein
@tomkrieglstein

3. Dance Floors

4. N
0 5
0N 1 2 3 4 5
Bad Dance Good Dance

5. National Survey on Student
Engagement
60-84%
of students will never
participate in a college
sponsored activity.

6. The Steps
1) Introduce Yourself
2) Introduce People To Each Other
relevant
3) Make Small V Groups
4) Get Out Of The Way

7. Connect Them:

8. Connect Them:

9. Great Dance
Great Campus

10. No Yes

11. Web 1.0

12. Web 2.0

13. Web 1.0 Web 2.0

14. Broadcaster Converser Connector

16. Q:
How Many Facebook Pages
Do You Manage?

17. Broadcaster Converser Connector

19. Broadcaster Converser Connector

21. Broadcaster Converser Connector

22. facebook.wvu.edu

23. Q:
What Stage is Your School’s
Facebook Usage?

24. Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
• Elicit Conversations (Don’t Own Them)
• Link (Unofficial Groups / Digital Identities)

25. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
• Relevancy

26. QUESTIONS
thoughts?
feelings?

28. Q:
How Many Twitter Accounts
Do You Manage?

29. Broadcaster Converser Connector

31. Broadcaster Converser Connector

33. Broadcaster Converser Connector

35. #MaristMonday

36. Ed Cabellon
Bridgewater State University
@EdCabellon

37. Recommendations
• Be Human / Add a Face
• Engage Your Audience (@, #, RT, #FF)
• Experiment

38. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
• Relevancy

39. QUESTIONS?
thoughts?
feelings?

43. http://donnyjenkins.wordpress.com

44. Recommendations
• Support Students Setting Up Blogs
• Display Blogs (so they can find each other)

46. Recommendations
• Support Students Setting Up Blogs
• Display Blogs (so they can find each other)
• Promote The Best Ones
• Give Them Their Content

47. Limitations
• Facilitating Relationships
• Individual Analytics
• Technical Coordination
• Relevancy

48. Broadcaster Converser Connector

50. Easily report
on successes. The entire campus is
a happier, more
enjoyable
community.
More students feel welcome,
connected, and engaged.

51. Welcome!
Individual student identities Facilitate shared interest connections
Produce and deliver relevant Track institutional and individual
opportunities engagement

53. Individual Student Expression

54. Automatically Facilitate

55. Online Student

56. Track Institutional and
Individual Engagement
Number of Joined
Groups
Joined 1 Group
(5%)
Joined 2 Groups
(2%)

57. Cinthia Class
Me!
“If I could summarize my feelings in one
word
it would be, comfortable.”

58. Brandon Lytle
“A prime variable of our increased student engagement, and
has greatly increased communication with our students.”

59. tom@redroverhq.com
www.redroverhq.com