4. The largest and most internationalized chain of Inditex . Founder Amancio Ortega Gaona

5. La Coruna, in 1975 “ Medium quality fashion clothing at affordable prices” 1980 adjoining markets 2001 became international

6. Presenting By: Name: ID: Sadia Tasnim 072 626 030 Jaker Jahan Shuvra 081 179 030 Ahsan Al Bari 061 325 030 Rabita Binte Shams 072 588 030 Al Amin Redwanur Rahman 081 162 030 Rishad Ishtiaq Habib 053 043 530 Iftehajul Islam 081 359 030

14. Social Culture ZARA Fashion enter always Hi-profiled country where low bisiness risk. So easily can say cuylture around business is so modern and consumer are also updated. Though it’s a competion market but very easy to lunch new product.

15. Technological Environment

16. Technology >>> Use of technology from 1970’s >>> Coping with the change >>> Just in time manufacturing system. >>> High-tech distribution system.

17. Economical Environment

18. Economical 507 stores around the world . 488400 square meters of selling area. $1050 million Company’s capital.

19. Economical Cont……… During fiscal year 2001, 441 million on sales of 2477 million Invested in manufacturing Logistic IT just-in-time manufacturing system

20. Economical Cont……… World Co’s net margins 2% of sales but Zara’s net margins 10% of sales ( fiscal year 2001 ) largely because of selling, general, and administrative expenses that swallowed up about 40% of World Co’s revenues VS about 20% for Zara.

26. Business Structure….. Raw materials Logistic Finance Manufacturing plant Expansion Real estate International

35. Query….