How to build, grow and reinforce your Personal Brand online. This presentation was delivered to 3rd & 4th year university students.

2. We find proven marketing + sales professionals
for companies who need them.
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3. We work with leaders who know…
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4. We work with leaders who know…
The people are the plan.
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5. Our Clients
SEARCH EXPERIENCE
Clients include:

6. Building apersonal brand online.

25. #judethedude

26. ways to build
personal ‘brand’
online
Peter Reek
@smartsavvy
smartsavvy.com smartsavvy.me
604.639.5430

27. What is a personal brand anyway?

28. What is a personal brand anyway?
Why do I want one?

29. You have one.

30. You have one.
Deal with it.

32. Yes you are.

33. So you were born…. then what?

34. You have one.

35. Logic + Emotion

36. 1. What am I known for?

37. 1. What am I known for?
2. How do I make people feel?

38. Reputation.

39. “I've learned that people will forget what you said,
people will forget what you did, but people will
never forget how you made them feel.””.
~ Maya Angelou

40. Personal Brand Pyramid
1. What am I capable of?
2. How do I strengthen a team?
3. How do I make people feel?
4. What values do I want to lead with?
5. What words do I want people to use to
describe me when they ‘talk about me over
coffee’.

41. My question to you?

42. My question to you?
How do you want people to discuss you over
coffee?

44. Who we are.

45. Who we are. Who we want to be.

46. “Life is like a box of crayons. Most people are the
8 colour boxes, but what you’re really looking for
are the 64 colour boxes with the sharpeners
on the back”.
~ John Mayer

49. Professional…
network. profile. proof.

50. LinkedIn
– Largest source of publicly available resumes
– Recruiters are looking for you
– Grow network
– Rank higher in search engine? (Google yourself)

51. LinkedIn
Stand-Apart Factor
Based on profiles similar to yours, how do you stand out
from the rest?
Skim Factor
Can we get a quick grasp of who you are, where you
want to go and what you have done?
Personal Brand
Do your values, passions, interests, and uniqueness
show through?
Community Contribution
How often do you post updates? Are you providing
recommendations etc.? Are you offering value to your
contacts?

52. LinkedIn
Professional Back-Up
Are your results focused and have recommendations to
support your claims?
Network
What does your network look like? Could you be more
strategic with your connections?
Clear Career Path
Clear depiction of work experience, responsibility,
education, etc.
Optimized
Can you be found, are you noticed, do you turn up in
searches?
Contactable
Can someone get in touch with your easily when they
need to?

53. LinkedIn

54. LinkedIn
jarrod@smartsavvy.com
lindsay@smartsavvy.com

55. LinkedIn
• LinkedIN Tips
– Professional Photo (some pics are better left to facebook)
– Personalize your url (public)
– Write and request recommendations
– Post and share things that resonate with you (represent your thinking
or values)
– Start or join groups
• Answer questions /contribute
– Used their Applications
• Reading list
• SlideShare embed
• Link to websites
• Link to your blog
– Update your status regularly (exciting project)
– Don’t get too worked up over protocol

57. Twitter
• Your (random) thoughts archived
• What’s Important to you?
• How do you think?
• How do you express yourself?
• How concise can you be (and still get a valid thought/point
across)?
• Serves as a database of you…

58. Twitter
• To tweet or not to tweet
– Can you make your tweets work for you?
– Benefits
• Option to blogging (brevity)
• Search engine for how you think/what’s important to you
• Immediately published
• Common for recruiters to poke around
• Shows you are technically conversant and just conversant
• Points onlookers to other more substantial pieces that
interest you
– Tips
• Hootsuite
• Create a branded page

60. Manage you EQ.

61. “A great character hangs from the solid framework
of a balanced ego – all the positive “self” qualities:
self-aware, self-motivated, self-restrained, self-
confident...and a desire/willingness to self-
correct...

62. On the other hand, an imbalanced ego creates a
framework with potential weaknesses – all the
negative “self” qualities: self-centred, self-serving,
self-righteous, selfish, and sometimes self-
conscious....often compounded by a lack of
perception and an unwillingness to self-correct.

63. Don’t vent online.
Don’t attack others online.
Keep you sarcasm in check.

65. Blogging
• To blog or not to blog
– Can you write?
– Can you write consistently/regularly?
– Do you have something to say?
– Benefits
• Build yourself as a thought leader or someone with opinions worth
considering
• Increase engagement with your brand
• Show how you think/communicate
• Demonstrate what you are passionate about
– Tips
• Get a proofreader
• Steer clear of anything too polarizing

66. “There are two kinds of people, those who finish
what they start and so on... ”.
~ Robert Byrne

67. Know/Show where you are headed
(and where you have been)

68. Facebook + Instagram
• Easy on the selfies (studies say it’s narcissistic)
• Use discretion (think before you post/comment)
• Encourage people (don’t discourage them)
• Keep things private that should be
• Don’t post when you should call
• Don’t vent about work or people you work with

69. Pinterest + Flickr
• What are you passionate about (outside of work)
• Personal brand reinforcements

70. “Why blend in when you were born to stand out! ”
~ Dr. Suess

71. "The difference between great people and others
is that great people create their lives actively,
while others are created by their lives, passively
waiting to see where life takes them next.“
~ Michael Gerber

72. Connect.

73. "I like to make pictures about people who make a
difference."
~ Jerry Bruckheimer

78. "Great work is done by people who are not afraid
to be great."
~ Fernando Flores

82. "Great work is done by people who are not afraid
to be great."
~ Fernando Flores

83. "Great work is done by people who are not afraid
to be great."
~ Fernando Flores

84. Be consistent.

85. Be consistent.
People should know what they can expect from you.

86. Surprise ‘em.

87. “I always do more than I say. I always produce
more than I promise”.
~ Richard Nixon

89. Stand Apart in your Job Search
1. Demonstrate intentionality.
2. Get comfortable talking about yourself.
3. Quantify contributions (wherever possible)
4. Balance: Confidence + Enthusiasm
5. Attach yourself to the job. (Research)
6. Demo high EQ (All the positive selfs)
7. Ask smart questions.
8. Bullets or bust!
9. Follow-up (and do so creatively/memorably)