This is our first ever pitch deck, exactly as it was presented on Day 1 of the third cohort of the FounderFuel accelerator on August 13th, 2012. The Internet of Things would not re-establish itself as a buzzword until later that year, hence our self-description as "the proximity identification platform".
3. But the human world isn't digital!
"As all of our information becomes digital - from
video and audio to print and money - hundreds
of millions of new devices and people are
coming online every year (IDC, 2011)"
4. What if you could explore a museum
like you do Wikipedia, complete with
browse history?
5. What if "likes" were highlighted for
you in real life and you could "like"
real world discoveries?
12. Putting it all together:
Every business, home and vehicle is a potential
deployment.
Every developer is a potential innovator, partner
and client.
Every human is a potential participant, user and
customer.
Multi-billion $ market
13. reelyActive really are active!
We have 15 years combined experience
building similar technology together. Now we're
back together to seize an opportunity.
In six months we've developed an end-to-end
working system including production-ready
hardware which is undergoing trials in both
Canada and the US.
15. What's next?
● On schedule for MVP completion by year-
end
● Commercial launch in early 2013
● Immediate revenue stream from
subscriptions
16. Challenges: Adopt-a-Dentist
● Correctly anticipating demand and managing
infrastructure adoption
● Eliminating the friction associated with tag
use by harnessing Bluetooth Low Energy
technology as it finds its way into the latest
smart devices
17. What's on our plate?
● Securing financing to reach commercial
launch
● Establishing strategic partnerships in initial
target markets, converting customers
● Preparing for Bluetooth Low Energy
18. What's on your plate?
Infrastructure:
Deploy a trial
system
Innovation:
Build on our
platform
Identification:
Prepare to monetize!
19. Together, we will bridge real-life
presence to the cloud
and forever change the human world!
20. You've been listening to:
Jeffrey Dungen
Co-founder and President
jeff@reelyactive.com