Analyse inédite explicitant que l'impact du point de vente dans la décision d'achat ne serait que de 9% (en tous cas du point de vue de la marque suggérée).

1. Ready to go shopping ?

2. Ready to go shopping ?

3. Smaller, faster and easier… 4Th December 2009 : “Delhaize plans to triple, in the next 3 years, the number of store openings of new formats”

4. Reduced shopping times ! « The averagenumber of minutes at the shop floordecreased, soalsoexposure time of brand categorydecreased » 0 to 15 minutes shopping trips More than15 minutes shopping trips Consumer Shopping Habits Survey 2008 ; ExecutiveSummary ; June 2009

5. Do I have time to spend for shopping ? They enjoy taking their time to shop and explore the different products on the shelves They try to spend as little time as possible at the store %38 44% (18% : don’t know) National universe ; PRP 18-54 years

6. The shopper’s sprint ! 12 seconds… “It takes about 12 seconds between the moment a shopper approaches a linear and the moment he puts the article in his supermarket trolley, and he considers on average only 1,2 brand” “The speed with which he decides thus lets think that his choice is founded on his memory” L’Art du marketing ; E-learning HEC ; Barbara E. Kahn (University of Miami School of Business) ; January 2010