1. • Current Customer Profile
• Current Marketing Strategies
• Current SWOT analysis
• New Customer Profile
• New Marketing Strategies
Rebecca Gray and Josh Gallant
Marketing 1 period C
Mrs. Scheffer

2. Product
Cameras
Price
$90-$8,000
Place Promotion
Ashton Kutcher commercials and
print ads in photography magazines
Including DigitalPhoto, Shutterbug,
Popular Photography.
http://www.facebook.com/2008/fbml

3. Demographics
Age- 16-35
Gender- Women
Income- $250-$1,000
Ethnicity- Mainly white
Occupation- Students, office workers
Marital Status- single
Education- High school or College
Psychographics
Values- looking nice and presentable
Attitude- exciting, carefree, outgoing
Lifestyle- fun, energetic
Opinion- Carpe Diem
Beliefs- not very religious, open minded
Geographics
Where the target market lives:
• Small cities
• Large cities
• Large towns
Customer Profile

4. Strengths
• Brand power
• Quality
• Reputation of good cameras
• Classic- has been around for a while
• Well-known
Weakenesses
• People may not see the
quality/understand it with what the
price is
• Lenses can be expensive and unless
you know about lenses it is confusing
to choose one
Opportunities
• Partner with cell phone
companies to make cell phones have
higher quality cameras
• Make their own lens filters instead of
people having to go to a different
company
Threats
• Competitors- Canon, Pentax,
Fujifilm
• Recession- people spending less on a
hobby

5. Product (new or updated) Price
$70-$100
Place Promotion
This new product will be
Promoted in commercials and print
ads that recreate things that older
people remember like how high school
was and how fashion was back in the
40’s and 50’s. People will be doing
things like what people did back then
and they will be using the camera to
take pictures and capture the
moments.
This camera will
have 12
megapixels,
autofocus, a 3-
inch LCD screen
and a viewfinder

6. Demographics
Age- 60-80
Gender- Women
Income- $2,000-$3,000 / month
Ethnicity- Mainly white
Occupation- retired
Marital Status- married
Education- high school or college diploma
Psychographics
Geographics
Where the target market lives:
• Nursing homes
• Florida
• Small towns
Customer Profile
Values- living longer, being with family
Attitude-Physical way of remembering
good times, Not in a rush not busy
Lifestyle-Trying to enjoy what's left,
Opinion- Always thinking they are right
Beliefs- very religious, Closed minded,
trying to be responsible