The document discusses how news organizations find and develop stories. It notes that the assignment editor, news editor, or director typically decide on stories based on deadlines, targeting viewers, and tips or leads. When finding a story, reporters consider the deadline and target audience, then follow steps like finding additional information, checking with sources, and looking around. The document also discusses using sources in reporting, including different types of sources like individuals, documents, and media. It provides tips for connecting with sources, such as meeting in person, calling, sending letters or emails, inviting them to events, and building trust over time by quoting them and asking questions.

1. Focus
Television
Communication &
Production

2. 1. Finding a story
Who decides to go, find a story, in a typical
organization?
Director News
News Editor
Editor
Shift In-charge
Assignment Editor

3. Finding a story
Before
 Deadline
 Target viewers
 Tipoff, Lead
 Assignment

4. For who we are finding the story - target viewers?
Know who are the listeners, viewers or the readers
as the case maybe. Storytelling should be clear and
simple. Use examples or models relevant to viewers
Timeline is a major factor in news organizations so
before you go for a story you need to know the
deadline.
In an era of online media with constant updates,
live production and reporting the whole
organization runs around the deadline. There are
genre of evergreen stories and features but the
media organizations always overwhelm with live
and developing stories.

5. Finding a story
Before
 Deadline
 Target viewers After
 Tipoff, Lead
 Find a string
 Assignment
 Follow the steps
 Check with Source
 Look around
 Talk to yourself

6. 2. Using the source in news reporting
What is a source?
 Person
 Media
 Document
 Unethical medium

7.  Person
Interested party
Witness
Officials
Affected & Beneficiaries
 Media
Publication
Transmission
Press Release
Web-updates, Blog
Newsfeed, News agencies
Twit
Messages

8.  Document
Record
Report
Book
 Unethical medium
Hacking
Stealing
Bugging
Bribe
Spying

9. Connecting with the source
 Personal meeting
My place
Your place
Neutral place
 Calling the source
Cell phone, landline
Skype or any other VoIP means
 Letter
Blog
 Reaching Online Twit
reading his or her Webpage
Email
SMS
MMS

10. Building connection
 By quoting directly or indirectly
 By asking some questions
 Byinviting your source to your organization
office or function but don’t expose to
everyone

11.  By
sending you source some gifts souvenirs
but don’t try to bribe him or her
 Maturing garnishing
 Quoting a source
 Protecting a source

12. Building connection
 By quoting directly or indirectly
Make him or her feel popular
 By asking some questions
Make him or feel important
Make him or her feel that you are
also concern
 Byinviting your source to your organization
office or function but don’t expose to
everyone

13.  By
sending you source some gifts souvenirs
but don’t try to bribe him or her
 Maturing garnishing
 Quoting a source
 Protecting a source

14. End Of Part One
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