7. More elements in paid search Local search gaining prominence – key factor for Google’s increasing desire to be a destination page Growth of Facebook & LinkedIn Explosion of Mobile ads Continued growth of behavioral marketing (email) Our POV on Digital Marketing..2011 Trends..
8. Consumers are increasingly turning to internet to look for local business information “Local search” is among the fastest growing internet media Source: Local Search Study Results at SMX EastBy Matt McGee on Oct 10, 2010
9. Finally, social media usage is on an increase across all consumer segments. Source: Harris Interactive, 2010
94. Stringent recruiting process – engineers (analytical skills), MBA (project management and communication skills) or mass communication (creative skills)
96. More than 100 years of combined internet marketing experience
97. Refined campaign management process developed over 1000’s of client campaignsKeyword Development Copy / Content Creation Client Relationship Manager Trafficking Reporting Project Manager Analytics On-page Optimization Off Page Optimization
103. The People Jyo Etikala – Digital Marketing Operations Jyo runs our digital marketing operations and is responsible for overseeing implementation of client campaigns. She is actively involved with hiring and training our talent. In addition, she leverages her years of operations experience to develop our company’s operations manual and guide our process improvement team. Jyo has a BE in Computer Science and MBA in Finance and Operations. She lives in Chicago. Sagar– SEM Operations Sagar is our SEM Operations lead. He runs our paid and local search operations and manages the specialists teams. He has vast search experience having worked in various capacities at companies such as NetElixirand Dot Ahead Technologies, His ability to articulate creative solutions to difficult problems makes Sagar both a visionary and a leader.
106. Interacts with our team of skilled specialists Campaign Structure Keyword Development Account Manager Copy / Content Creation Trafficking Account Manager Client Relationship Manager Reporting Agency Teams Account Manager Project Manager Analytics On-page Optimization Account Manager Off Page Oprimization
107. How we work with you? Use project management tool to assign and take tasks Keep updated on status Post deliverables Pose questions Quality Control and Process Improvement team constantly monitors to ensure quality of deliverables Weekly reports & status calls with leadership team Quarterly review of What worked? What can we improve?