This presentation is an update review of the raising awareness and funds for nonprofits in the context of the digital age. Infographics and case studies from acitivity on GivenGain are presented to illustrate the points made.
4. In 2008
3 million donors made a total of
6.5 million donations online
Donations for the campaign
totalled more than $770 million
Of those 6.5 million donations, 6
million were $100 or less
The average online donation was
$80
The average donor gave more
than once
The Hope
Source: http://voices.washingtonpost.com/44/2008/11/obama-raised-half-a-billion-on.html
5. In 2012
4.4 million donors
Raised a total of $1.1 billion
The average donation - microdonations
Of that $690 million were donated
online
https://contribute.barackobama.com
raised $250 million from
4,276,463 online donations in 6
months
The Hope Revisited
Source: http://kylerush.net/blog/meet-the-obama-campaigns-250-million-fundraising-platform/
6. Estimates in:
2001 = $550 Million
2003 = $1.9 Billion
2005= $4.53 Billion
2006= $6.87 Billion
2007 = $10.44 Billion
2008 = $14.64 Billion
2009 = $15.48 Billion
2010 = $17.65 Billion
2011 = $20.29 Billion
US represents more than ½ the global online philanthropic market
Globally more than $40 billion in online donations and growing
Over ZAR 400 billion per year
New world - No boundaries, no limits
Fundraising in the Digital Age
Source: http://www.thinkadvisor.com/2013/06/24/online-donations-surged-in-2012
7. July 2010 – July 2013
Average online one-time donation in 2012 was $60
•
Average online monthly donation in 2012 was $19
•
One-time gifts accounted for 89% of online giving, while monthly gifts accounted for 11%
•
33% of non-profit online revenue was sourced to email
Fundraising in the Digital Age
15. 'Cradle of Mankind‘
54 Countries
2nd largest continent
2nd most populous
Covers 20% of land area
Over 1 billion people
15% of world population
Colonial history
Comprehensive diversity
Rising economic growth rate:
6% for 2013
AFRICA: The Final Frontier
Source: http://en.wikipedia.org/wiki/Africa
Source: http://www.bbc.co.uk/news/business-23267647
19. Introduction
Platform Overview
Selected Clients
Case Studies
The Cause
The Corporate
The Campaign
The Competition
The Crazy
Summary Insights
Case Studies: Online Activism
22. GreenPop & The ‘Treevolution’
30,000+ Trees planted in 3 years
Over USD 63,000 in 7 months
Community upliftment
Certificates & co-ordinates
African expansion: Zambia
Key Success Factors
Inspirational Creativity
Simple Message
Tangible Deliverables
Relevant & Real Impact
Case Study: GreenPop
23. Cancer Association of South Africa
Multiple campaigns throughout the year
Cancer awareness & fundraising
Shavathon: Multi-site/person events
4 Teachers raised USD 10,000 in 2012
Activist campaigns
Group of 6 friends raised USD 44,000 in
2013
Key Success Factors
Integrated campaign
Community engagement
Micro-donation driven
CaseStudy: Cancer Association of South Africa
24. CHOC’s ‘Cows’
Children’s Cancer Cause
700+ Fundraising Activists
Wear Cow suits in races
2011, over USD 110,000 in 100 days for the 94.7
2012, over USD 130,000 in 100 days for the 94.7
Key Success Factors
Community of Activists
Accessibility of the Cause
Supported administration
Wild & Wacky
Cast Study: The Cows
25. IUCN
IUCN Big Swim
Endangered Dugongs
4.25km across Lake Geneva
Raised over USD 20,000 in 30 days
Key Success Factors
Leveraging personal networks
Challenge for a good Cause
Executive level participation
Cast Study: IUCN
26. CHOC Childhood Cancer Foundation SA
Activist campaign
12 employees - Crown Worldwide Group
Crown Kilimanjaro Climb for CHOC
Raised over USD 30,000 in 6 months
Key Success Factors
Leveraging global employee network
Personal, extreme but achievable goals
Multiple objectives: Wellness & CSR
Cast Study: Crown Relocations & CHOC
27. Put Foot Foundation
Annual Put Foot Rally
58 crews, 8,000 km, 18 days
Raised over USD 30,000 in 2011
Raised over USD 58,000 in 2012
Raised over USD 112,000 in 2013
Key Success Factors
Fun & Adventure
Multi-media integration
Public promotion
Cast Study: Put Foot Rally
28. Strategy
Execution
The Power in People
Integrated Campaigns
Transparency of
Audience Segmentation
Purpose
Mass Participation
Events
Remarkable Creativity
Courage & Intention
Insights: A summary
Multi-media Content
Dynamic, Direct
Dialogue
Community
Management
29. Online Activism:
The Rise of Social Fundraising
Colin Habberton
SAIF Convention 2013
Glenburn Lodge, South Africa
@relatomics
colin@givengain.com