Presentation slides from the Brisbane Shopify Meetup, 8th August 2019.

2. #ShopifyMeetup
Welcome!

3. #ShopifyMeetup
WhoisAttendingthisShopifyMeetup?
66%
9%
23%
2% I currently have a store on
Shopify
I am thinking of starting a
business on Shopify
I am a freelance or agency
professional working with
clients
I am an app developer

4. #ShopifyMeetup
AbouttheHosts
Reload Media is a Shopify Experts agency, having worked with dozens of Shopify and
Shopify Plus sites on all facets of their digital marketing, including Google AdWords,
SEO, Pay Per Click, Social Media and more.

5. #ShopifyMeetup
AbouttheEventSponsor
Find out more: www.dotdigital.com
dotdigital is a marketing automation platform with email at its core. Since 1999, they’ve been empowering
global marketers with the tools and services that make it easy to get outstanding results.

6. Connect
CRMEcommerce
Offline Webhooks
Empower
A.I. Automation Collaboration Personalisation
Profiling Reporting Segmentation
Communicate
Ads
Chat
Email
Mobile
SMS Social
Web
The omnichannel customer engagement platform

7. #ShopifyMeetup
AbouttheFood&DrinkSponsors

9. Build trust and increase conversions
with customer reviews 😍 📈
Mobile-First
Review Capture
Customer
Photos/Videos
Integrate with Google
& Facebook
Automated Review
Request Emails
Grow With Us: Free setup, 30-day trial, $49/month!

10. #ShopifyMeetup
Tonight’sSpeakers
Our speakers and panel for tonight are:
Josh Bitossi
Shopify
Emily Forrest
Reload Media
Stevie Angel & Nadia Tucker
Active Truth

11. #ShopifyMeetup
Josh Bitossi Shopify Plus

12. Josh Bitossi
Launch Engineer - Shopify Plus
@bitossi | au.linkedin.com/in/joshuabitossi

13. • Data migration best practice
• Front End Design Assistance
• Integration guidance
• Defining launch timelines
• Plus exclusive apps & Expansion Stores
• Post launch questions & Next steps
Consult
Launch Success
Guide
What I do
Help launch the biggest and most
complex brands in APAC onto Shopify
Plus.

15. An opportunity for Shopify to share what we’ve been
working on.
An opportunity for our Partners to collaborate.
An opportunity for You to get ahead of the curve

16. • It can change
• It needs to function well
• If you want to make it better, you need to
iterate
Your business is your most
important product.

17. MANAGEMENTDISCOVERY SCALE

18. Discovery

19. Video & 3D
INTRODUCING
Creating richer product-
browsing experiences

21. Video & 3D
SHOWCASE PRODUCTS

22. Rich Media
“So the glasses scanned my room and it
knew that my windows were portals and it
rendered the whale as if it were swimming
down my street. I actually got choked up.”
- Adam Savage
Img - Oculus

23. Rich Media
• Free storage of 3D models on Shopify
• Work with 3D modelling Shopify experts
• Surface VR and AR models to your customer
• Media API’s

24. Behind the Scenes
• Automatic WebP Images
• Checkout response time
20%
Reduced checkout latency

25. Management

26. An all new
Online store
experience
INTRODUCING

27. ONLINE STORE EDITOR
Apps
ONLINE STORE DESIGN
Sections everywhere

28. ONLINE STORE EDITOR
Apps
SECTIONS
Master pages

29. SECTIONS
Easily add apps to pages.

30. Drafts
ONLINE STORE
DESIGN
Content
portability
ONLINE STORE DESIGN

31. ANNOUNCING
Enhance post-purchase
experiences for buyers
and merchants
Order editing

32. Order Editing
ANNOUNCING
Lorem ipsum
dolor sit amit
consectetur
lorem ipsum
t
Order editing
C
Could I get the
limited edition
version instead ?
Absolutely! I’ll
update your order
for you!
All done. I’ve
emailed an
invoice to you!
M

33. Order Editing
API
DEVELOPER PREVIEW
Merchant
availability
COMING MONTHS
Order
Editing API
DEVELOPER PREVIEW

34. Scale

35. Headless
Commerce
CREATE TAILORED
EXPERIENCES

36. CHECKOUT
STOREFRONT
Product
Warehousing
Courier
Marketing
Analytics
CMS
Shipping
+ Logistics
Custom
Online Store
Custom
Mobile App
PWA
Brick & Mortar
Activation
Voice
Shopping
Back-end
Flexibility
Endless
Buyer
Facing
Touchpoints

37. DELIVERY PROFILES
DISCOUNTSMEDIA ORDER EDITING
PRIVATE METAFIELDS
GraphQL
AVAILABLE TODAY
Request exactly what you
need.
Build apps that are faster,
faster.

38. Eleven API
calls
REST

39. One API
callGraphQ
L

40. DELIVERY
PROFILES DISCOUNTSMEDIA
ORDER
EDITING
PRIVATE
METAFIELDS

41. Checkout app
extensions
INTRODUCING

42. ANNOUNCING
Subscriptions
CHECKOUT APP EXTENSIONS

43. ANNOUNCING
LOOKING AHEAD
Upsell

44. CROSS BORDER BUYERS
35%

45. Multicurrency
TODAY

46. Multi language API
ROLLING OUT

47. Shipping profiles
ANNOUNCING
Assign delivery rules and
rates by product and location

48. Shopify Fulfillment Network

49. Get quote
Select products
Send us products
Install app

50. Merchants of every size
Custom packaging
Multichannel
10,000 to 10 packages/day
30,000 to 3 packages/day
2 days to deliver
< 1 day to fulfill
Shopify Fulfillment Network
99.9% order accuracy Returns/exchanges
shopify.com/fulfillment

51. “Shopify Unite 2019 announcements”
Shopify Partner Youtube Channel
@bitossi | au.linkedin.com/in/joshuabitossi

52. #ShopifyMeetup
Emily Forrest Reload Media

53. The Marketing Impact of Shopify
Unite Updates

54. Who Are
We?
So you can put some
names to the Reload faces
in the room today.
Fully supported by 70+ International digital experts.
Emily Forrest
Head of Business Development

55. I Went To Toronto

56. The 3 Updates That Matter For Marketing
1. Sections
2. Multicurrency & Subfolders
3. Cart App Extensions

57. Sections

58. Sections: Performance Campaigns
1. Google Search Ads for the Cleanser with Serum
messaging. Encourage switch/upsell.
2. Serum Campaigns for anyone who has already
purchased the cleanser.
3. New To Brand – Use product sections, reviews and
user content to increase social proof.

59. Sections: SEO & Conv. Rate Improvements
1. Use content to gain better visibility on high converting
pages through organic search.
2. Improve on page conversion rate once someone
lands.
3. Use sections to take proven hypothesis (Optimizely,
Shogun) and roll them out across all pages.

60. Multicurrency & Location

61. Multicurrency
1. Allows you to improve user experience for those
shopping from other locations.
2. Google Shopping managed under the one account.

62. Subfolders
1. Subfolders allows you to have multiple variations of the
same site
2. Improve indexing in each location using keyword
targeting & HREFLANG

63. Cart App Extensions

64. Cart App Extensions: Online/Offline
1. Use location marketing to drive footfall into the store.
2. Better connect offline & online user behaviour.
3. Improve loyalty and reward engagement.

65. 3 Updates & Key Take Aways
1. Sections – Customise product pages to improve cross &
2.
Multicurrency & Subfolders – Dip your toes or entire foot
international market
3.
Cart App Extensions – Improve online to offline
increase CLV

66. #ShopifyMeetup
Stevie Angel & Nadia Tucker
Active Truth

67. Stevie Angel + NadiaTucker

69. MISSION
To represent, and inspire confidence in, all women.

70. and start a business!

71. THREE YEARS IN…
• 60K pairs of tights sold
• Team of seven
• Net promoter score of 68
(51-70 is great, 71+ is world class)
and over 1,100 five-star reviews

73. 7,000+ HANDWRITTEN NOTES
• Personalised
• Shareable

82. WHAT’S NEXT?
• Apps
• Video
• Customer experience

83. THANK YOU

84. #ShopifyMeetup
Panel Question Time!

85. #ShopifyMeetup
Tonight’sSpeakers
Our speakers and panel for tonight are:
Josh Bitossi
Shopify
Emily Forrest
Reload Media
Stevie Angel & Nadia Tucker
Active Truth

86. #ShopifyMeetup
StayinTouch!
To stay in the loop for future Brisbane Shopify Meetup events, you can:
o Join the “Brisbane Shopify Meetup” group on Meetup.com
o Follow the Reload Media twitter account @reload_media
o If you registered for tonight, we’ll email you when the next one is on.
Our next event will be on October 17th.
Stay tuned for more details!

87. #ShopifyMeetup
Thanks for Coming!