research and planning

1. Research and
Planning
What is research and planning?
What research and planning stages are
needed to make a horror film?

2.  Research and planning is a crucial aspect in developing
and selling a product.
 Research is a specific investigation into the study of the
materials and resources that are going to enable the
producer to gather important information and come to
useful conclusions that will help create an outcome that‘s
specifically aimed at the target audience and fulfils all
their expectations.

3. Types of research
Primary research
Collected for a particular purpose and is new information.
Conducted using some means of questioning usually via a
survey or interviews
Information gathered through observation
Secondary research
Information which has already been collected by someone
else.
e.g. Information downloaded from the internet
Trend data or reports on topics/ theorist’s principles/
comments on theories or conventions/ text book material.

4. WHAT IS PLANNING?
An advertising strategy most
commonly employed to target consumers usin
g a variety of informational
outlets. Media planning is generally conducted
by a professional media planning
or advertising agency and typically finds the
most appropriate media outlets
to reach the target market.

5. RESEARCH AND PLANNING AND THE
HORROR GENRE
 The research and planning is very important when
developing a horror film this isbecause there are so
many aspects that you have to consider and include.
 Research takes place first, this is used to find the
common codes and conventions related to the horror
genre. If these typical codes and conventions are
understood the producer is then able to create a finished
product that will hold all the necessary elements so that
the horror film is considered a horror.
 Once the research has been collected the data can then
be used for the planning stage so that the producer can
understand the necessary elements that must be put
into it in order to create a professional end product that
fits the genre and appeals to the target audience.