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WORD-OF-MOUTH (MARKETING) DIGITAL Waggener Edstrom Worldwide |Ged Carroll |November 17, 2008
WORD-OF-MOUTH: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS WOM?
WHAT IS WOM? ,[object Object],[object Object]
CRITICAL PART OF MEDIA INTERACTION
WHY WOM?
WHY WOM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ITS NOT FOR EVERYONE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KEY DRIVERS
KEY DRIVERS OF WOM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE LONE SERVER
THE UNITED NATIONS STANDS UP AGAINST POVERTY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BEING ON THE RECEIVING END
BEING ON THE RECEIVING END ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRING BACK EGGNOG LATTE ,[object Object],[object Object],[object Object],[object Object],[object Object]
BAD PHORM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
ETHICS?
UNETHICAL PRACTICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UK LEGISLATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDY: WORKING FAMILIES FOR WAL-MART ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BIBLIOGRAPHY
BIBLIOGRAPHY ,[object Object],[object Object],[object Object]
© Waggener Edstrom Worldwide 2008

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