Apresentação de Helio Oyama, diretor de Marketing de Produto para América Latina da Qualcomm, durante o Fórum Tablets & Smartphones 2013, no dia 12 de novembro de 2013, em São Paulo

1. Hélio Akira Oyama
Director Product Marketing
Qualcomm Solutions for Smart Devices

2. Qualcomm Is a World Leader in
Next-generation Communications Technologies
Over 25 years of driving the evolution of wireless communications
Making wireless more personal, affordable and accessible to people
everywhere
S&P 100 / S&P 500 / Fortune 500
WIRELESS
COMPANY
FABLESS
COMPANY
RFIC
COMPANY
SEMICONDUCTOR
COMPANY
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3. Continuing Strategic R&D Investments
GAAP R&D Expenditures (Billions)
$5
$4
$3
$2
$1
$0
FY'05
FY'06
FY'07
FY'08
FY'09
FY'10
FY'11
FY'12
*Cumulative R&D expenditures to date since 1985 through fiscal 2012
3

4. Qualcomm Modem Technology Leadership
A History of Time-to-market and Product Superiority
4G
150
MDM
//
First Integrated
LTE Multimode
100
Peak DL Data Rate
(Mbps)
9x25
First Integrated
LTE Smartphone
First LTE Advanced
Carrier Aggregation
with Cat4
First LTE World Mode
MDM
MSM
9x00
8960
DL 100 Mbps
MDM
9x15
90
80
3G
70
First DC-HSPA+
60
DL 42 Mbps
First HSPA+
50
MDM
First HSUPA
40
30
20
First HSDPA
8220
DL 28 Mbps
UL 5.76 Mbps
DL 7.2 Mbps
UL 5.76 Mbps
MDM
8200
DL 1.8 Mbps
UL 384 kbps
MSM
7200
10
MSM
6275
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
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5. Qualcomm is a mobile native
We lead the industry we co-created after decades of investment and experience
3G/4G/LTE
RF
AP
GPU
DSP
Sources: Mobile AP Unit Shipment - Strategy Analytics; GPU Shipment - Jon Peddi Research; DSP shipment - Forward Concepts; 3G/4G/LTE - Strategy Analytics; RF iSuppli, Q1’12
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6. Convergence = Growing Power Gap
 Energy demand of handset applications is growing
...
Source: Battery Technology & Power Management Conference, Vancouver, 18 August, 2005. Stuart Robinson, Strategy
Analytics, Ltd.0
6

7. Key Qualcomm Differenciations
Integration
System on a Chip (SoC)
Customized
MicroArchitecture
7

8. The whole is greater than the sum of the parts
Integrating all key technology blocks
Position
location
GPU
CPU
DSP
Modem
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc.
Multimedia
Power
management
RF
Software/HLOS
Memory
Connectivity
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9. Integrated System Design approach for higher
performance
Optimizing performance by integrating all key blocks of a mobile platform
One solution
Half the 1625Ldesigned for:
size of
All modes. All bands.RFFE
WTR
Transceiver
Reduces heat by up to 30% and power consumption by up to 20%
Band
Band
Band
Band
Band
Band
Band
MSM 8974
Processor
and Modem
PM 8941
PM 8841
Power
Management
CPU
GPU
DSP
QFE15xx
Antenna
Matching Tuner
QFE23xx
Power Amp and
Antenna Switch
QFE11xx
Envelope
Power Tracker
QFE27xx
RF POP™
Multimedia,
audio, video,
and gestures
Sensors
Connectivity
Gobi
3G/4G LTE
Wi-Fi,
Bluetooth,
FM and USB
Camera
Display
Location
*As compared to the previous Qualcomm RF solution.
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10. Key advantages of integration
Better
performance
Power saving
Smaller device
Better time to
market
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11. Key Snadpdragon Architecture Advantage
VS.
CLOCK 0
VOLTAGE 0
Shared L2
VOLTAGE 1
VOLTAGE 2
Competitor
VOLTAGE 3
VOLTAGE 1
VOLTAGE 4
CPU 1 CPU 2 CPU 3 CPU 4
CLOCK 1
CPU 1
CPU 2
CPU 3
CPU 4
L2 Cache
CLOCK 1
CLOCK 2
CLOCK 3
CLOCK 4
MULTITHREAD MIXED WORKLOADS
SMP
aSMP
MULTITHREAD MIXED WORKLOADS
CPU1
CPU2
CPU3
CPU4
CPU1
CPU2
CPU3
CPU4
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12. Qualcomm Snapdragon across a range of devices
Smartphone technology is expanding into many other computing
and CE categories
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13. Snapdragon 800
Krait 400 CPU features 28HPm
process technology superior
Quad Core 2GHz+ performance
Ultra HD Capture and Playback
DTS-HD and Dolby Digital Plus audio
Expanded Gestures
21+13MP with dual ISP
Support for up to
2560x2048 display
Miracast 1080p HD
support
Adreno 330 for advanced
graphics
Hexagon QDSP6 for ultra low
power applications and
custom programmability
Integrated Gobi 3G/4G LTE
1
1
Advanced World Mode , 802.11ac ,
USB 3.0 and BT 4.0 offers broad
array of high speed connectivity
1
Available
Confidential and Proprietary - Qualcomm Technologies, Incorporated. All Rights Reserved. only in select processors
IZat GNSS with
support for three
GPS
constellations
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14. Qualcomm® Snapdragon™ processors
The heart of the latest devices
85+
manufacturers shipping
with Snapdragon
*Includes Qualcomm reference design
1000+
devices announced
or commercially
available
16

15. CALA - Smartphone Sales in Millions Units
Source: Strategy Analytics-May 2013
17

16. Brazil - Smartphone Sales & Penetration
3G/4G - Smartphone Sales – M (Units)
3G/4G - Smartphone vs Featurephone
Jan-Sep13
3G/4G - Smartphone Sales % Total Market
Source: GfK
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17. Thank you
Follow us on:
For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other
countries.
Other products and brand names may be trademarks or registered trademarks of their respective
owners
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