1. Eliminate the Status Quo – Find your Blue Ocean
CLOUD COMPUTING IS NOT SIMPLE The complexity is in the details
COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜSTCloudOps Summit, September 25, 2013 1

2. Eliminate the Status Quo – Find your Blue Ocean
WHO? Cloud Computing is not simple
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 2

3. WHO?
René Büst
@ReneBuest
Analyst & Advisor
New Age Disruption
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 3

4. WHO?
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 4

5. WHO?
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 5
research analysis
strategy advisory
Cloud
Computing
Business
Technology
Collaboration

6. WHO?
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 6
Analyst
GigaOM Research

7. Eliminate the Status Quo – Find your Blue Ocean
AGENDA Cloud Computing is not simple
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 7

8. AGENDA
 (Cloud) Outage as a Service
 Reasons to fail
 To prevent theoretically
 To prevent in the field
 Basic approaches in the cloud
 Summary & Prospects
 Q&A
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9. Eliminate the Status Quo – Find your Blue Ocean
(CLOUD) OUTAGE AS A SERVICE Cloud Computing is not simple
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10. (CLOUD) OUTAGE AS A SERVICE
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Observation: The usual suspects!
Either provider or customer.
Mostly the same errors.

11. (CLOUD) OUTAGE AS A SERVICE
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 11
„Everything fails all the time” – Werner Vogels, CTO Amazon.com

12. Eliminate the Status Quo – Find your Blue Ocean
REASONS TO FAIL Cloud Computing is not simple
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13. REASONS TO FAIL
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The (public) Infrastructure as a Service (IaaS) provider only offers
resources to build a virtual data center on top of its cloud infrastructure.
As a customer YOU are responsible for the architecture, design,
scalability and availability of your applications and systems.

14. REASONS TO FAIL
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- No self-responsibility - the customer have to do things on its own.
- Bad architecture - the cloud requires different application models.
- Lack of knowledge - think distributed.
- No self-reflection - not to learn from one's mistakes.

15. VM/ Server
REASONS TO FAIL
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 15
Scale Up vs. Scale Out
Cores
RAM
Storage
Scale Up
VM1
Scale Out
VM2 VM3 VM4 VMx

16. Eliminate the Status Quo – Find your Blue Ocean
TO PREVENT THEORETICALLY Cloud Computing is not simple
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 16

17. TO PREVENT THEORETICALLY
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 17
Virtual machines are no server - its programmable software!
> Software-defined Scalability (SDS)
> Software-defined High-Availability (SDHA)

18. Eliminate the Status Quo – Find your Blue Ocean
TO PREVENT IN THE FIELD Cloud Computing is not simple
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 18

19. TO PREVENT IN THE FIELD
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Not only use some connected server.
- Develop for the cloud.
- Design for failure.
- Think about scalabilty and availibilty from the beginning!
- Learn from the mistakes (of others).

20. TO PREVENT IN THE FIELD
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„The Netflix Simian Army“
- Chaos Monkey - kills instances randomly.
- Chaos Gorilla - simulates an outage of an entire Availability Zone.
- Chaos Kong - simulates an outage of an entire region.
For Amazon Web Services, Eucalyptus Cloud and OpenStack.

21. Eliminate the Status Quo – Find your Blue Ocean
BASIC APPROACHES IN THE CLOUD Cloud Computing is not simple
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 21

22. BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 22
- ProfitBricks
- HybridCluster
- Business-Bricks-as-a-Service (BBaaS)
- Multi-Cloud

23. BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 23
ProfitBricks
Live Vertical Scaling
- Scale Up
- Automatically adds CPUs and RAM to VMs when needed.
- If the VM reaches its resource limits another starts.

24. BASIC APPROACHES IN THE CLOUD
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ProfitBricks
Source ProfitBricks: http://blog.profitbricks.de/live-vertical-scaling-for-big-data-today/

25. BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 25
HybridCluster
Intelligent Autoscaling
- Container for applications + automatic live migration
High-Availability Platform
- ZFS handles snapshots and backups to synch over cluster

26. BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 26
HybridCluster
Intelligent Autoscaling
High-Availability Platform

27. BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 27
Business-Bricks-as-a-Service (BBaaS)
- Each brick works autonomous and has a failover concept.
- Integrated scalability and high-availability.
- Various bricks can be combined to a unified brick.
- Use over simple API calls within an existing application.

28. BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 28
Business-Bricks-as-a-Service (BBaaS)

29. BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 29
Multi-Cloud
Champions League
- spread applications and systems over several clouds
- more complex, more capable, (more expensive)
- maximum scalability and high-availability, cost-effective

30. BASIC APPROACHES IN THE CLOUD
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 30
Multi-Cloud
Source SecludIT: https://elastic-detector.secludit.com/

31. Eliminate the Status Quo – Find your Blue Ocean
SUMMARY & PROSPECTS Cloud Computing is not simple
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 31

32. SUMMARY & PROSPECTS
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 32
- Don‘t rely on the infrastructure of your IaaS provider.
- Show self-responsibility and understand the cloud concepts.
- Develop for the cloud and consider scale up and scale out.
- Don't put all your eggs in one nest. Spread them to cut risk.

33. SUMMARY & PROSPECTS
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 33
- There‘s a need for more simplicity in IaaS offerings.
- Workaround: Use PaaS - but with a different control level.
- Multi-cloud discussions rising due to outages and bankrupts.
- There‘s a lack of IT professionals for the cloud age.

34. Eliminate the Status Quo – Find your Blue Ocean
Q&A Cloud Computing is not simple
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 34

35. Q&A
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36. Eliminate the Status Quo – Find your Blue Ocean
CONTACT New Age Disruption
CloudOps Summit, September 25, 2013 COPYRIGHT © 2013 BY NEW AGE DISRUPTION | RENÉ BÜST 36

37. CONTACT
New Age Disruption
Eliminate the Status Quo – Find your Blue Ocean
René Büst
Körnerstrasse 30
24103 Kiel
Tel.: +49 431 28 93 42 52
E-Mail: rene.buest@newagedisruption.com
Web: http://newagedisruption.com
Web: http://clouduser.de
Twitter: @ReneBuest
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