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Adcorp Samples
1. Adcorp Samples
As employer brand lead, successfully assessed company cultures to create
employee value propositions. Generated new and reoccurring sales of over
$1 million in a previously untapped service offering in three years.
Conducted and analyzed quantitative and qualitative employer brand
research. Led an interactive workshop to finalize and create buy-in on the
final employee value proposition. Developed communication plans to
promote the brand internally and externally.
Partnered with new business and management teams to identify and sell to
new and existing customers. Created a training program and materials to
help account teams sell employer brand services. Industry speaker and
writer.
www.linkedin.com/in/rafshar
2. Employer Branding Samples
3 Mobile EVP
We invest in becoming better people, because better people think and play
differently. People bring more to 3 than skills – they bring themselves. 3
people are passionate about the 3 community where we celebrate results
and how we achieve them. 3 people have fun changing the world.
A better place to be.
3. Employer Branding Samples
Led research and creation of 3
Mobile EVP.
Talent targets included retail, call
center and corporate roles.
Outlined and oversaw launch
strategy and development which
included: internal email
announcements, posters, signage,
external website and advertising
updates.
5. Employer Branding Samples
St. George Bank – EVP
Our growth in a competitive market; our unique and
friendly team; our “Can do” culture. It all comes
down to passionate commitment, the desire to
engage and the creation of possibility from our
people.
People build success. Success brings reward.
That’s the St. George difference.
Succeed in great company
6. Employer Branding Samples
Led research and creation of St. George Bank EVP.
Developed launch strategy which included: internal email
announcements, posters, signage, events and brand
guidelines.
Created external communications including print and web
ads, collateral and a careers website. Also developed
internal communications including on boarding emails,
referral program, safety toolkit, ppt templates.
