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THE CATHOLIC UNIVERSITY OF CROATIA
DEPARTMENT OF COMMUNICATION SCIENCES
Improving Reading
Comprehension by
Using Media Literacy
Activities
Renee Hobbs
University of Rhode Island USA
What’s Your Deepest Fear?
irrelevant &
meaningless tasks
If we banish from our minds, our libraries,
and our classrooms any examination of
politics, religion, race, environment, sex,
justice, and the like, we might protect
ourselves from the possible discomfort we
might experience.
All we have to do is trivialize the curriculum
to the point that few will be bothered by
anything. If we can make instruction
completely insignificant, utterly irrelevant
to anyone’s emotional and intellectual life,
then absolutely no one should rise up to
protest the threat we pose to treasured
beliefs, valued affiliations, or well-
established habits of thought and action.
--Kylene Beers, “A Curriculum of
Irrelevancy”
Is your use of media & digital technologies
reproducing or transforming the educational status quo?
@reneehobbs
What’s Your Deepest Fear?
Assignment: Confront the
anxieties you have about the
future of education. Reflect
and write about them,
addressing the question, “Is
your use of media & digital
technologies reproducing or
transforming the status quo?
Media & information literacy
connects the classroom to the culture
How should the internet &
social media be regulated?
How can I control who uses
my data?
How should our nation respond to the
needs of migrants and immigrants?
How do we reduce racism & inequality?
What rights do people have
to self-expression? What
are the limits?
Should students be able to
use their mobile phones in
school?
BEING ONLINE
Access & Inclusion
Learning & Creativity
Media & Information Literacy
WELLBEING ONLINE
Ethics & Empathy
Health & Wellbeing
E-Presence & Communication
RIGHTS ONLINE
Active Participation
Rights & Responsibilities
Privacy & Security
Consumer Awareness
Council of Europe (2018). Digital Citizenship Education (DCE).
Literacy education is expanding to meet the
needs of learners who face changing media,
technologies, culture, and society
To understand and use digital media wisely,
learners and teachers must consider issues of
pleasure, personalization, and power
When learners create media, they build
confidence and advance intellectual curiosity
that fuels lifelong learning
Preview of Key Ideas
Literacy is the sharing of meaning
through symbols
social connection / civic engagement / identity / performance / play
Literacy for empowerment
Literacy for protection
disinformation / stereotypes / surveillance/ addiction / propaganda
LITERACY
ANALYZE
ACCESS
ACT
CREATE
REFLECT
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Cultural,
Political, Economic
& Social
Understanding
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Cultural,
Political, Economic
& Social
Understanding
Citizenship
Activism
Topics we are not talking enough about in literacy education
Curate 3 GIFS
Assignment: Select 3 GIFs to
represent your identity as a
literate individual and
explain what they mean to
you.
Pleasure
in 3 GIFS
Pleasure
in 3 GIFS
Pleasure
in 3 GIFS
Screencast Read-Aloud
Assignment: Select an online
text that interests you. Make
a screencast where you read
an excerpt aloud. Then,
explain the main idea of the
text in your own words.
What’s one question you find
yourself wondering about
after reading?
Screencasting for Reading Comprehension
After viewing, discuss:
What pleasures are engaged by
making a screencast read-aloud?
Interrogating Pleasure through Defamiliarization
(noun): the artistic
technique of presenting
common things in an
unfamiliar or strange
way in order to enhance
perception of the
familiar and stimulate
critical and creative
thinking.
Defamiliarization
By "enstranging" objects and complicating
form, the device of art makes perception
long and "laborious." The perceptual
process in art has a purpose all its own and
ought to be extended to the fullest. Art is a
means of experiencing the process of
creativity.
— Viktor Shklovsky, Theory of Prose
Defamiliarization
Assignment: Create a short
video that takes something
ordinary and makes it seem
strange.
Try to activate questions in
the minds of your viewers
using this technique.
Defamiliarization
Making the familiar seem strange
Turn & Talk
Why is is useful to “make the
familiar strange” when it
comes to the pleasures of
using digital media and
technology?
Defamiliarization
Heightening
Awareness
of Pleasure
by
Disrupting it
Personalization
in Education
People have a love-hate relationship
with personalization
Algorithms enable personalization of
information, entertainment & persuasive content
Your Netflix is Not My Netflix
Surveillance enables marketers to use price discrimination &
other strategies to manipulate consumer behavior
Your Amazon is Not My Amazon
What Google Knows About Me
Your Google is Not My Google
The epistemological implications of personalization
Learning to Read Personalized Advertising
How can students understand & reflect on the personalization of advertising?
GLOBAL SPENDING ON
ADVERTISING
In 2021
$749 BILLION
Google, Facebook, Amazon,
Alibaba and ByteDance received
46% of global ad spending
Sponsored Content
Influencers
Geo Location Targeting
Dark Patterns
Nudging
Personalized
Advertising
www.mindovermedia.us
Compare and Contrast
Assignment: Work with a partner
to select 2 texts and examine how
they are similar and different from
one another.
In the process, make
interpretations, see connections
between ideas, and examine the
varying purposes and points of
view to build deeper understanding
Compare and Contrast
OUR FAVORITE GAMES
Compare & Contrast
Google Search Engine Results Pages
Students share screenshots of search activities
using the same keywords on the same day
Comparison
Contrast
Comparison
Contrast
Reveals
Patterns
Compare & Contrast Propaganda
LINK
LINK
Literacy education builds comprehension,
critical thinking, collaboration, and communication skills
Compare and Contrast
Assignment: Create a media text to
represent your learning and share it
with an audience.
Create to Learn
The Power of
Media Production
The Power of
Media Production
Powerful Voices for Kids
The Power of
Media Production
English Grade 10 Literature
The Power of
Media Production
High school student-produced documentary, National History Day
LITERACY
ANALYZE
ACCESS
ACT
REFLECT
CREATE
Inquiry
Reading
Search
Curation
Credibility
Analysis
Creativity
Multimodal
Writing
Digital
Skills
Dialogue
Collaboration
Emotional Response
Ethical Reasoning
Cultural,
Political, Economic
& Social
Understanding
Citizenship
Activism
1. Appreciating & Disrupting
Pleasure with Defamiliarization
2. Reflecting on Personalization
Using Comparison/Contrast
3. Experiencing Power
Through Create-to-Learn
Pedagogies
Digital literacy is responsive to the needs
of learners who face changing media,
technologies, culture and society
To understand media, technology &
culture today, learners and teachers
must consider issues of pleasure,
personalization, and power
When learners create media, they build
confidence and advance intellectual
curiosity that fuels lifelong learning
Review of Key Ideas
Renee Hobbs
Professor of Communication Studies
Director, Media Education Lab
Harrington School of Communication & Media
University of Rhode Island USA
Email: hobbs@uri.edu
Twitter: @reneehobbs
LEARN MORE
Web: www.mediaeducationlab.com

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