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Renny  M P Reg. No: 09MSB05005 MSB - Hydeabad
PROJECT GUIDE Prof. BIJI. P. THOMAS Academic Head Magnus school of Business Kochi. COMPANY GUIDE Ms. SUBHALAKSHMI P R Agency Manager Birla Sun Life Insurance Co. Ltd. Thrissur.
INVESTOR PREFERENCES FOR BIRLA SUN LIFE PRODUCTS ,[object Object],[object Object],[object Object],[object Object]
INTRODUCTION
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DATA ANALYSIS  AND  INTERPRETATION
Age Group of the Respondents
Nature of Family
Annual Income
The Role of Investment for Successful Life
Familiarity with Insurance Products
Preferences for Investment Options
Reason for Investment Options Mean Value
Insurance Policy Holders
Rating Birla Sun Life Insurance Plans
Performance Level of the Company
FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],3)  Plan  :  BSLI Saral Health Policy Term : 10 pay/20 term Total Sum Assured : 10  Lacs Annual Premium: Rs.  16168/- 2)  Plan  :  BSLI Dream Child Policy Term : 10 Years Basic Sum Assured : 10  Lacs  Enhanced Sum Assured : 5 Lacs Annual Premium: Rs.  16328/- 1)  Plan  :  BSLI Dream Child Policy Term : 14 Years Basic Sum Assured : 5  Lacs Enhanced Sum : 5 Lacs Quarterly Premium: Rs.  3786/- 4)  Plan  :  BSLI Saral Health Policy Term : 10 pay/20 term Total Sum Assured : 10  Lacs Half year Premium: Rs.  10960/- ,[object Object],[object Object]
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THANK YOU

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