Case study on SDG

1. BERINAGTEA
a tradition oflove
TEA in hills is not simply a
beverage, but a tradition; a
tradition of respect and love
Few of us from a remote
village in Pithoragarh
district came together
,
pooled our land and turned
that into a T
ea Estate.
Our objective is to keep this
tradition alive and deliver
high-quality orthodox T
ea ,
picked and packed at our T
ea
Estate in Uttarakhand to the
doorsteps of those who love
authenticity,aroma and taste.

2. Introduction
TEA in hills is not simply a beverage, but
a tradition; a tradition of respect and love
Few of us from a remote village in
Pithoragarh district came together,
pooled our land and turned that into a
Tea Estate.
Our objective is to keep this tradition
alive and deliver high-quality orthodox
Tea ,picked and packed at our Tea Estate
in Uttarakhand to the doorsteps of those
who love authenticity,aroma and taste
Founder :
Name :Vinod Karki,DoB –Dec 1975
Education :M.Sc Botany
Experience :Entrepreneurship, Cooperatives

3. Height : 6000 ftAbovesea-level
Area : 12 Acres + 100 Acres(expansion)
Conventional plantation, ZERO pesticides, Localnursery
Production start : September 2020
Annual production : 8000 Kgs
Employment : 20-25 people from localcommunity

4. https://www.amazon.in/shops/A1FA0OAR3RCW0Y?ref=sf_seller_app_share_new
Product catalogue @ Amazon : local produce, global delivery

5. closely monitored process; handwork, hard work, minimal machine use
Unique value proposition :Freshness andnatural aroma

6. self-dependence for long term sustainability :our own nursery
Quest for growth: self-reliance, we planted 100,000 plants this year

7. Fewcredentials

8. Appreciation from government and localadministration

9. बेर$नाग चाय :+हमालय क0ताजगी आपक06याल$म7- हर सुबह
We need support,assistanceand guidance from all those who
could tomakelife in hills asbeautiful asthey are .....