repliCMO is the industry’s leading platform for marketing IP creation and delivery, in B2B space. Our vision is to create a global think-tank that debunks the traditional construct of marketing as a Service and powers it as an Intellectual Property, for businesses.We specialize in emerging tech sector -Fintech & Proptech.

2. Role of a CMO
Expectation paradox

3. Customer interactions are evolving and
organisations expect specific
marketing skillset at each step of its
lifecycle…

4. Marketing as a function is a
conglomerate of multiple skillsets.
At any given point one skill set is
dominant in a CMO, but the
organisation requires all.

5. Does this dream
CMO exist?

6. Genres of CMO required at
stages of organization

7. STRATEGIST
@ Startup mode
Go to market strategy and house setter
ENTERPRISE WIDE CMO
@ Established
Data Scientist & has P&L responsibility
SOCIAL STORY TELLER
@ Growth / Expension mode
Digital CMO
EMPLOYER BRANDING PRO
@ Expansion mode
Internal Communication & Talent
Management is the forte
COMMERCIALIZER
@ Growth mode
Drives Sales through Marketing
Communications

8. CMO
ALL in
Possible?

9. A Typical Solution

10. 1 2
Traditional
Way
Large organizations hire In-house
specialists for each skillset and
create multiple divisions. Make them
report to the generalist CMO, who
then orchestrates
SME and Growth stage
organizations hire outsourced
agencies ( Ad, PR ,Digital & Design
etc) and make the CMO manage
and orchestrate all, with a lean in-
house team.

11. 1 2
Justified?
One CMO is managing 5 heads and
giving strategic direction to each
SME.
One CMO torn up between
agencies, giving strategic direction
& trying to extract maximum ROI.

12. 1 2
What if we Disrupt
the market?
SME / Large organisations : An
additional marketing IP or replica of
a CMO to give strategic direction
and execute key projects, liaise with
multiagencies and get desired ROI,
while you focus on the larger
delivery goals.
Growth Stage organisations : A
Clone CMO to give strategic
direction and execute a specific
project, while you chase key goal of
your organisation.

13. repliCMO is the industry
leading platform for
marketing IP creation
and delivery in B2B
space.

14. Specialist in B2B marketing
Skill based consulting in
Fintech, Proptech and
emerging tech sector
Best marketing minds
working for your brand
Strategy till Execution
Clone
CMO
Your Outsourced
CMO office
No additional headcount

15. You Demand, We Deliver

16. 1 2
Disruptors
for Large
Organisations
A clone Marketing IP to take care of
your key responsibilities, give
strategic direction ,execute projects,
liaise with multiagencies and get you
the desired ROI, while you focus on
the larger delivery goals.
A fractional CMO with deep
understanding of the sector &
consumer behavior, Right
concoction of B2B and new age
marketing skills, Swift gestation
period to kick start your marketing
journey by setting your marketing
machine.
Orchestrators
for Growth
Organisations

17. Strategic Marketing &
Brand Management

18. Strategic
Marketing Digital
Orchestration
Lead
Generation
Content
Marketing
Brand
Management Media & Public
relations
Industry &
Analyst
relations
Thought
leadership and
Persona
Management

19. Don’t mistake us for – We are NOT
Advertising
Agency
Content
writing firm
Brand
Consultancy
Recruitment
Agency
Digital Marketing
Agency
PR
firm

20. We create marketing IP for YOU

21. www.replicmo.com