Invited talk given to Maptime AMS at De Waag in Amsterdam, the Netherlands | November 8th, 2017. Abstract: Professor Robert Roth will discuss emerging principles of user experience (UX) design for maps. The margin of success for geospatial technologies increasingly is in their design: it is not enough for mapping tools to simply work technically, they also must enable a productive and satisfying user experience. Cartographers increasingly are taking on the role of UX designer as maps move online and to mobile devices, blending established principles on cartographic representation with new ideas from interface design and usability engineering. In this presentation, Rob will give a crash course on UX, translating ideas from R&D into actionable design recommendations that can be applied to mapping projects of any scale.