Following the successful adoption of “Business to Customers” apps and the proliferation of Bring Your Own Device practices the market for mobile applications in the enterprise has tipped in the last 12-16 months. Enterprises, aiming to further their mobile capabilities, are now focusing on the deployment of “Business to Employee” and “Business to Partner” apps. The Enterprise Mobile App Market Status Report 2012 provides key data and insights that help enterprises, app developers, and IT and service providers gain an overview of the market for mobile apps in the enterprise. It also includes a thorough analysis of the current status, trends and developments; hence, it is an invaluable tool for anyone looking to identify market trends, key technologies and future developments.

1. THE ENTERPRISE MOBILE APP
MARKET STATUS REPORT 2012
THE STATUS OF MOBILE APPS
IN THE ENTERPRISE ENVIRONMENT
RELEASE DATE: JUNE 2012
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© research2guidance | June 2012 The Enterprise Mobile App Market Status Report

2. List of Contents (1/3)
Characterizing the Market for Mobile Apps in the Enterprise (Scope of the Report)
• The proliferation of mobile devices
• Factors driving the growth of mobile apps in the enterprise
• Enterprise mobile app value chain
• Vendors and service providers along the enterprise mobile app value chain
• Broad classification of apps employed by the enterprise
Status of Mobile Apps in the Enterprise
• Enterprise mobile devices policies (status quo and anticipated changes)
• Mobile enterprise apps and their evolving importance
• Enterprise deployment of B2E mobile apps by department
• Enterprise deployment of B2P mobile apps by function
• Enterprise deployment of B2C mobile apps by function
• Types of apps planned to be launched during 2012 and 2013
• Mobile platforms running enterprise apps
• Current and planned development/sourcing of mobile apps
• Enterprise mobile app distribution
• Estimated investment in enterprise mobile apps in the next 2 years (in US$)
• Change in annual budget for the development and management of mobile apps over next three years
• Total downloads number of B2C of apps
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© research2guidance | June 2012 The Enterprise Mobile App Market Status Report

3. List of Contents (2/3)
Status of Mobile Apps in the Enterprise (continued)
• Barriers to mobile enterprise app implementation
• Experienced benefits of using B2C apps
• Experienced benefits of using B2E apps
• Experienced benefits of using B2P apps
Status of Enterprise App Sourcing
• Total number of apps in OS/OEM stores (Q2 2009 – Q4 2011)
• Market for potentially relevant off-the-shelf enterprise apps
• Enterprise app penetration in major app stores (Q1 2012)
• Paid vs. free apps & share of paid apps in enterprise-relevant categories
• Classification of business apps
• Share of apps in app stores according to their relevance for enterprises
• Business app survey average displayed price results
• Categorization of “Core enterprise” apps
• Examples of “Audit/Evaluation” apps
• Examples of “Business Intelligence” apps
• Examples of “Collaborative” apps
• Examples of “CRM” apps
• Examples of “ERP” apps
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© research2guidance | June 2012 The Enterprise Mobile App Market Status Report

4. List of Contents (3/3)
Status of Enterprise App Sourcing (Continued)
• Examples of “IT” apps
• Examples of “Manufacturing/Engineering/Farming” apps
• Examples of “Organizational/Operational” apps
• Examples of “Sales/Marketing” apps
• Examples of “Service” apps
• Types of vendors targeting enterprise mobility
• Overview of select traditional enterprise vendors’ mobile offerings
• SAP app store apps by operating system
• Example of sap app pricing categories
• Cisco and Lenovo app store comparison
• Selection and source categories for Apple's @work selection
Outlook: Enterprise App Market Trends and Challenges
• Trends in the Enterprise App Market
• Challenges in the Enterprise App Market
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5. Characterizing the Market for Mobile Apps in the Enterprise
(Scope of the Report)
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6. BYOD* will continue to increase as XXX million mobile devices are
forecasted to ship per quarter by the end of 2012
Characterizing the market for mobile apps in the enterprise
Devices shipped per
quarter (in millions)
Tablets
Smartphones
*Bring-Your-Own-Device
Source: Gartner; research2guidance (estimates).
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© research2guidance | June 2012 The Enterprise Mobile App Market Status Report

7. The value chain for enterprise mobile apps stretches from
development and sourcing into management and maintenance
Characterizing the market for mobile apps in the enterprise
Enterprise mobile app value chain
Development Sourcing Distribution Billing Device App and Data Maintenance
Management Management
Source: research2guidance, 2012
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© research2guidance | June 2012 The Enterprise Mobile App Market Status Report

8. Status of Mobile Apps in the Enterprise
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9. XX% of respondents expect an increase in the importance of mobile
enterprise apps in the next three years
Status of mobile apps in the enterprise
Number of mobile enterprise apps currently being Change in importance of mobile enterprise apps
used in the company for companies within the next 3 years
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Original questions: “How many different enterprise mobile apps are being used in your company currently?”; “How will the importance of mobile enterprise apps for your
company change within the next 3 years?”.
Source: research2guidance global survey, Enterprise Mobile Apps: Reality Check, Q4 2011
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© research2guidance | June 2012 The Enterprise Mobile App Market Status Report

10. Communication (XX% ) and productivity (XX%) were significantly
enhanced with B2E app adoption
Status of mobile apps in the enterprise
Benefits of using B2E apps
Original question: “What are the benefits that your company realized from using “employee mobility" mobile apps?”.
Source: research2guidance global survey, Enterprise Mobile Apps: Reality Check, Q4 2011
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11. Status of Enterprise App Sourcing
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12. OS/OEM consumer app stores reached over XXXXX apps by the end of
2011
Status of enterprise apps sourcing
Total number of apps in OS/OEM stores and CAGR ( Q2 2009 - Q4 2011)
XX%
XX%
Q2 2009 Q4 2009 Q2 2010 Q4 2010 Q2 2011 Q4 2011
Base: Apple App Store, Google Play (formerly Android Market), Blackberry App, World, WP Marketplace, Nokia Ovi and Samsung App Store.
Source: research2guidance, 2012.
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© research2guidance | June 2012 The Enterprise Mobile App Market Status Report

13. Out of all apps available in consumer app stores, only XX.X% fall into
enterprise relevant categories
Status of enterprise apps sourcing
Enterprise app penetration in major app stores (Q1 2012)
Total Market Enterprise-Relevant Categories
Note: Calculation based on Apple App Store, Google Play (formerly Android Market), Blackberry App World and Windows Phone marketplace.
Source: research2guidance, 2012.
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© research2guidance | June 2012 The Enterprise Mobile App Market Status Report

14. Apple has addressed issues of discoverability in its larger app store by
creating a niche carve out “@work” with more granular categories
Status of enterprise apps sourcing
Categories in the @Work App Selection App Store source categories for @Work section
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Source: Apple.
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