The report provides detailed market analysis, information and insights, including: Historic and forecast tourist volumes covering the entire Italian travel and tourism sector Detailed analysis of tourist spending patterns in Italy The total, direct and indirect tourism output generated by each category within the Italian travel and tourism sector Employment and salary trends for various categories in the Italian travel and tourism sector such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others Detailed market classification across each category with analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries industries To Read The Complete Report With TOC Kindly Visit: http://www.researchmoz.us/travel-and-tourism-in-italy-to-2017-report.html Executive summary In 2012, Italy was ranked fifth by the United Nations World Tourism Organization (UNWTO) in terms of inbound tourist arrivals and international tourist receipts. While the country recorded a decline in domestic tourism in 2011, inbound tourism continued to increase. In fact, inbound tourism growth remained strong through the 2009 financial crisis and has remained so through the European debt crisis. The travel and tourism sector accounted for 10.3% of the nation’s total GDP and 11.7% of its employment in 2012.

1. Travel and Tourism in Italy to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Italian travel and tourism sector Detailed analysis
of tourist spending patterns in Italy The total, direct and indirect tourism output generated by each category
within the Italian travel and tourism sector Employment and salary trends for various categories in the Italian
travel and tourism sector such as accommodation, sightseeing and entertainment, foodservice, transportation,
retail, travel intermediaries and others Detailed market classification across each category with analysis using
similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
Executive summary
In 2012, Italy was ranked fifth by the United Nations World Tourism Organization (UNWTO) in terms of
inbound tourist arrivals and international tourist receipts. While the country recorded a decline in domestic
tourism in 2011, inbound tourism continued to increase. In fact, inbound tourism growth remained strong
through the 2009 financial crisis and has remained so through the European debt crisis. The travel and tourism
sector accounted for 10.3% of the nation’s total GDP and 11.7% of its employment in 2012.
Scope
This report provides an extensive analysis related to tourism demands and flows in Italy:
It details historical values for the Italian tourism sector for 2008–2012, along with forecast figures for
2013–2017 It provides comprehensive analysis of travel and tourism demand factors with values for
both the 2008–2012 review period and the 2013–2017 forecast period The report provides a
detailed analysis and forecast of domestic, inbound and outbound tourist flows in Italy It provides employment
and salary trends for various categories of the travel and tourism sector It provides comprehensive analysis of
the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the
2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Italian travel and
tourism sector Understand the demand-side dynamics within the Italian travel and tourism sector, along with
key market trends and growth opportunities Identify the spending patterns of domestic, inbound and outbound
tourists by individual categories Analyze key employment and compensation data related to the travel and
tourism sector in Italy
Key highlights
Based on Timetric’s estimates, Italy’s real GDP is expected to contract by 1.7% in 2013, led
by sluggish domestic demand on the back of subdued consumer and business sentiments. The economy is
likely to improve in 2014 and grow by 0.3%, bolstered by improving household consumption and enhanced
exports. With gradual improvement in the global economic situation, Italy’s average GDP growth is
projected to be around 1.2% during 2015–2017. The growth of the travel and tourism sector slowed in
2012 as the country entered another recessionary period. Besides the nation’s economic contraction, a
decline in investment and consumer spending was also recorded. According to the National Statistic Institute
(Istat), the economy contracted by 2.6%, investment decreased by 2.3% and domestic consumption declined at
Travel and Tourism in Italy to 2017

2. a rate of 0.7% over figures from 2011. The number of tourists from Brazil, Russia, India and China (BRIC
countries) increased during the review period. This upsurge is expected to make up for the decrease in
domestic and European tourists. The government and tourism promotion agencies have been making efforts to
attract tourists from these source countries. For example, in September 2010, Italy, France and Spain entered
into an agreement to collectively attract international tourists from the BRIC countries. Under the joint logo of
“European Passion”, the three countries aim to promote the Mediterranean Arc in BRIC
countries. The religious centre of Catholics, the landlocked Vatican City State within Rome, is considered one
of the key reasons for the growth of religious tourism in Italy. The country has more than 30,000 churches and
sanctuaries. Additionally, according to the UN’s World Tourism Organization (WTO), Italy is home to
seven of the 10-most-visited Christian sanctuaries. July–September is the peak season for domestic
trips in Italy. Additionally, with a share of 54.5% of the total domestic trips in 2012, north Italy accounted for
the highest number of domestic tourist arrivals, followed by central Italy with a share of 22.6%. Southern Italy
accounted for only 16.0% of the total domestic trips in 2012 owing to its lack of tourism infrastructure
development. Italy attracts tourists all year round. International travelers visit Italy in the winter for skiing and
visit Rome during Christmas. During Easter, tourists visit the country for religious reasons and others visit
because prices are lowest during spring. In summer inbound tourists head to Mediterranean beaches, lakes and
historical cities, but the season is crowded as it coincides with the peak season for domestic tourism. A high
unemployment rate in the aftermath of the financial crisis is a key concern for Italian outbound travel. The
unemployment rate, which was 6.1% in 2007, increased to 8.4% in 2009. As of July 2013, the rate was at
12.0%; higher than the pre-crisis level. Recessionary conditions in Europe during 2012 created problems for
the aviation market. The situation was further worsened by a rise in fuel prices. Italy also recorded a decline in
passenger traffic, particularly on the domestic front. The leading carrier, Alitalia, had to obtain a loan of
EUR150 million from its shareholders in early 2013 to remain operational. The Italian hotel market is
targeting wealthy clients. As of April 2013, there were a total of 44 hotels in the first class and luxury category
under construction. The completion of these hotels will add more than 7,500 rooms to the Italian hotel market.
Many of the old historic buildings and monuments are being restored and renovated by leading hoteliers to
convert them into accommodation. For example, the Villa Tolomei in Florence was re-opened as a five-star
resort in May 2013 by Landmark Hotels. These new hotels will be advertised at the EXPO2015 World
Exposition to be held in Milan in October 2015. Italy is a European tourist destination and therefore offers
potential for car rental services. Several new companies are entering the market to capitalize on the demand at
major airports and key tourist attractions. In February 2013, US-based Enterprise Rent-A-Car appointed
Locauto Rent as its Franchisee partner to expand its market presence in the Italian car rental market. The
expansion of domestic, inbound and outbound tourism and an increase in demand for package tours over
independent travel offers potential for the travel intermediaries industry. Travel agents and tour operators must
focus on religious tourism, agritourism and cultural tourism, and develop travel itineraries and packages to
compliment them.
table Of Contents
1 Executive Summary
Travel and Tourism in Italy to 2017

3. 2 Market Overview
2.4.1 Strengths
2.4.2 Weaknesses
2.4.3 Opportunities
2.4.4 Threats
3 Tourism Flows
3.1.1 Performance Outlook
3.1.2 Key Issues And Trends
3.2.1 Performance Outlook
3.2.2 Key Issues And Trends
3.3.1 Performance Outlook
3.3.2 Key Issues And Trends
4 Airlines
5 Hotels
6 Car Rental
7 Travel Intermediaries
8 Tourism Board Profile
9 Airport Profiles
9.1.1 Overview
9.1.1 Operator Profile
9.1.2 Routes
10 Company Profiles – Airlines
10.1.1 Meridiana Fly Spa – Company Overview
10.1.2 Meridiana Fly Spa – Business Description
10.1.3 Meridiana Fly Spa – Main Services And Brands
10.1.4 Meridiana Fly Spa – History
10.1.5 Meridiana Fly Spa – Swot Analysis
Travel and Tourism in Italy to 2017

4. 10.1.6 Meridiana Fly Spa – Strengths
10.1.7 Meridiana Fly Spa – Weaknesses
10.1.8 Meridiana Fly Spa – Opportunities
10.1.9 Meridiana Fly Spa – Threats
10.1.10 Meridiana Fly Spa – Key Competitors
10.1.11 Meridiana Fly Spa – Key Employees
10.2.1 Alitalia - Compagnia Aerea Italiana Spa – Company Overview
10.2.2 Alitalia - Compagnia Aerea Italiana Spa – Main Services
10.2.3 Alitalia - Compagnia Aerea Italiana Spa – Key Competitors
10.2.4 Alitalia - Compagnia Aerea Italiana Spa – Key Employees
10.3.1 Blue Panorama Airlines Spa – Company Overview
10.3.2 Blue Panorama Airlines Spa – Main Services And Brands
10.3.3 Blue Panorama Airlines Spa – Key Competitors
10.3.4 Blue Panorama Airlines Spa – Key Employees
10.4.1 Air Italy Spa – Company Overview
10.4.2 Air Italy Spa – Main Services
10.4.3 Air Italy Spa – Key Competitors
10.4.4 Air Italy Spa – Key Employees
10.5.1 Air Dolomiti Spa Linee Aeree Regionali Europee. – Company Overview
10.5.2 Air Dolomiti Spa Linee Aeree Regionali Europee. – Main Services
10.5.3 Air Dolomiti Spa Linee Aeree Regionali Europee. – Key Competitors
10.5.4 Air Dolomiti Spa Linee Aeree Regionali Europee. – Key Employees
11 Company Profiles – Hotels
11.1.1 Jolly Hotels Spa – Company Overview
11.1.2 Jolly Hotels Spa – Main Services
11.1.3 Jolly Hotels Spa – Key Competitors
11.1.4 Jolly Hotels Spa – Key Employees
11.2.1 Baglioni Hotels Spa – Company Overview
11.2.2 Baglioni Hotels Spa – Main Services
11.2.3 Baglioni Hotels Spa – Key Competitors
11.2.4 Baglioni Hotels Spa – Key Employees
11.3.1 Una Hotels & Resorts – Company Overview
11.3.2 Una Hotels & Resorts – Main Services
11.3.3 Una Hotels & Resorts – Key Competitors
11.3.4 Orbis S.auna Hotels & Resorts – Key Employees
11.4.1 Boscolo Hotels Spa – Company Overview
11.4.2 Boscolo Hotels Spa – Main Services
11.4.3 Boscolo Hotels Spa – Key Competitors
11.4.4 Boscolo Hotels Spa – Key Employees
11.5.1 Accor Hospitality Italia Srl – Company Overview
11.5.2 Accor Hospitality Italia Srl – Main Services
Travel and Tourism in Italy to 2017

5. 11.5.3 Accor Hospitality Italia Srl – Key Competitors
11.5.4 Accor Hospitality Italia Srl – Key Employees
12 Company Profiles – Car Rental
12.1.1 Maggiore Rent Spa – Company Overview
12.1.2 Maggiore Rent Spa – Main Services
12.1.3 Maggiore Rent Spa – Key Competitors
12.1.4 Maggiore Rent Spa – Key Employees
12.2.1 Ald Automotive Italy – Company Overview
12.2.2 Ald Automotive Italy – Main Services
12.2.3 Ald Automotive Italy – Key Competitors
12.2.4 Ald Automotive Italy – Key Employees
12.3.1 Sixt Italy – Company Overview
12.3.2 Sixt Italy – Main Services
12.3.3 Sixt Italy – Key Competitors
12.3.4 Sixt Italy – Key Employees
12.4.1 Europcar Italia Spa – Company Overview
12.4.2 Europcar Italia Spa – Main Services
12.4.3 Europcar Italia Spa – Key Competitors
12.4.4 Europcar Italia Spa – Key Employees
12.5.1 Hertz Italiana Spa – Company Overview
12.5.2 Hertz Italiana Spa – Main Services
12.5.3 Hertz Italiana Spa – Key Competitors
12.5.4 Hertz Italiana Spa – Key Employees
13 Company Profiles – Travel Intermediaries
13.1.1 Welcome Travel Group Spa – Company Overview
13.1.2 Welcome Travel Group Spa – Main Services
13.1.3 Welcome Travel Group Spa – Key Competitors
13.1.4 Welcome Travel Group Spa – Key Employees
13.2.1 Bluvacanze Spa – Company Overview
13.2.2 Bluvacanze Spa – Main Services
13.2.3 Bluvacanze Spa – Key Competitors
13.2.4 Bluvacanze Spa – Key Employees
13.3.1 Uvet American Express Corporate Travel Spa – Company Overview
13.3.2 Uvet American Express Corporate Travel Spa – Main Services
13.3.3 Uvet American Express Corporate Travel Spa – Key Competitors
13.3.4 Uvet American Express Corporate Travel Spa – Key Employees
13.4.1 Edreams Italy – Company Overview
13.4.2 Edreams Italy – Main Services
13.4.3 Edreams Italy – Key Competitors
Travel and Tourism in Italy to 2017

6. 13.4.4 Edreams Italy – Key Employees
13.5.1 Zani Viaggi Srl – Company Overview
13.5.2 Zani Viaggi Srl – Main Services
13.5.3 Zani Viaggi Srl – Key Competitors
13.5.4 Zani Viaggi Srl – Key Employees
14 Market Data Analysis
14.1.1 Total Tourism Output
14.1.2 Direct Tourism Output
14.1.3 Indirect Tourism Output
14.1.4 Tourism Output Per Employee
14.1.5 Direct Tourism Output Per Employee
14.1.6 Indirect Tourism Output Per Employee
14.2.1 Total Tourism Employment
14.2.2 Direct Tourism Employment
14.2.3 Indirect Tourism Employment
14.2.4 Tourism Employee Compensation
14.2.5 Total Gross Income Generated By Total Tourism Employment
14.3.1 Domestic Trips By Purpose Of Visit
14.3.2 Number Of Overnight Stays
14.3.3 Total Domestic Tourist Expenditure
14.3.4 Average Expenditure Per Domestic Tourist By Category
14.4.1 International Arrivals By Region
14.4.2 International Arrivals By Purpose Of Visit
14.4.3 Total Inbound Tourism Expenditure By Category
14.4.4 Average International Tourist Expenditure By Category
14.5.1 International Departures By Region
14.5.2 International Departures By Purpose Of Visit
14.5.3 Number Of Overnight Stays
14.5.4 Total Outbound Tourism Expenditure By Category
14.5.5 Average Outbound Expenditure Per Resident By Category
14.6.1 Seats Available
14.6.2 Seats Sold By Carrier Type – Business Travel
14.6.3 Seats Sold By Carrier Type – Leisure Travel
14.6.4 Load Factor By Carrier Type
14.6.5 Passenger Kilometers Available By Carrier Type
14.6.6 Revenue-generating Passenger Kilometers By Carrier Type
14.6.7 Revenue Per Passenger By Carrier Type
14.6.8 Total Revenue By Carrier Type
14.7.1 Establishments By Hotel Category
14.7.2 Available Rooms By Hotel Category
14.7.3 Room Occupancy Rate By Hotel Category
Travel and Tourism in Italy to 2017

7. 14.7.4 Room Nights Available By Hotel Category
14.7.5 Room Nights Occupied By Hotel Category
14.7.6 Average Revenue Per Available Room By Hotel Category
14.7.7 Revenue Per Occupied Room By Hotel Category
14.7.8 Total Revenue Per Available Room By Hotel Category
14.7.9 Total Revenue By Hotel Category And Customer Type
14.7.10 Guests By Hotel Category And Customer Type
14.8.1 Market Value By Customer Type And Rental Location
14.8.2 Fleet Size
14.8.3 Rental Occasions And Days
14.8.4 Rental Length
14.8.5 Average Rental Length
14.8.6 Utilization Rate
14.8.7 Average Revenue Per Day
14.9.1 Market Value By Product Type
14.9.2 Online Revenues By Type Of Intermediary Or Provider
14.9.3 Online Revenues By Type Of Tourist
14.9.4 In-store Revenues By Type Of Intermediary
14.9.5 In-store Revenues By Type Of Tourist
14.9.6 Travel Agent Revenues From Domestic Tourism, By Sales Channel
14.9.7 Travel Agent Revenues From International Tourism By Sales Channel
14.9.8 Tour Operator Revenues From Domestic Tourism, By Sales Channel
14.9.9 Tour Operator Revenues From International Tourism, By Sales Channel
14.9.10 Other Intermediaries Revenues From Domestic Tourism, By Sales Channel
14.9.11 Other Intermediaries Revenues From International Tourism By Sales Channel
15 Appendix
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