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Andrea Resmini
    architectures of meaning
              Malmö Högskolan, Sept 2012

                 
andrea @resmini :: architectures of meaning




                                               
                                                                        Old pendulum clock, emiemihuimei
                                                  http://www.flickr.com/photos/emiemihuimei/4003025515/
andrea @resmini :: architectures of meaning




                                               
                                                                          Teaching Maths, Moving Mountains Trust
                                                  http://www.flickr.com/photos/movingmountainstrust/5050542720/
andrea @resmini :: architectures of meaning




                                               
                                                                                    Salone del Libro Usato, br1dotcom
                                                  http://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/
andrea @resmini :: architectures of meaning




                                               
                                                  Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas)
                                                                        http://linkrandom.blogspot.com/
andrea @resmini :: architectures of meaning




                                                           
  Old pendulum clock, emiemihuimei
  http://www.flickr.com/photos/emiemihuimei/4003025515/
andrea @resmini :: architectures of meaning




                                               
                                                                                                    UNIVAC, Lawrence Livermore National Laboratory
                                                  https://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-17867.jpg
andrea @resmini :: architectures of meaning




                                               
                                                                           Computer room, County of Santa Barbara
                                                  http://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg
andrea @resmini :: architectures of meaning




                                               
                                                                        Old pendulum clock, emiemihuimei
                                                  http://www.flickr.com/photos/emiemihuimei/4003025515/
andrea @resmini :: architectures of meaning




                                               
                                                                                                                                  Wikimedia
                                                  http://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metro_station.jpg
andrea @resmini :: architectures of meaning




                                                  Neuromancer, William Gibson
                                               
andrea @resmini :: architectures of meaning




                                                  Tron Legacy
                                               
  Tron Legacy (2010), J. Kosinsky
andrea @resmini :: architectures of meaning




                                               

                                                  The Matrix, Wachowsky Brothers
Cyberspace is not a place you go to
    but rather a layer tightly integrated
    into the world around us
    – Institute For The Future


                                  
andrea @resmini :: architectures of meaning




                                               
                                                                                   Mobiles, frogfoto
                                                  http://www.flickr.com/photos/frogfoto/6792036796/
andrea @resmini :: architectures of meaning




                                               
                                                                               Tablet use 2, ebayink
                                                  http://www.flickr.com/photos/ebayink/6816581064/
andrea @resmini :: architectures of meaning




                                               
                                                                                 Sheffield, toph3r
                                                  http://www.flickr.com/photos/ahxcjb/3552828240/
what is all this and
    how do we design it?
          
     

        CHESS, MUFFET (http://www.flickr.com/photos/calliope/5347237755/)
     

        (mspaforum.com)
     

        MONSELICE (http://en.wikipedia.org/wiki/File:Monselice_z18.jpg)
interfaces and
    Interactions differ
         
     

        CHESS IN HARRY POTTER
wildly

     
     
what if I ask you to write
         or send a message?
                
     
     

        BYU EDU (news.byu.edu)
     
     

        F. REMINGTON, SMOKE SIGNALS
        

    OUIJIA BOARD, SCRIPTINGNEWS (http://www.flickr.com/photos/scriptingnews/3418293087/)
     
     
     
     
     

        KAROTZ, THE NEW NABAZTAG
messages have
      no medium
     
     
interfaces and
    Interactions differ
         
     
     
     
activities and artifacts merge
        into complex experiences
                    
     
     
     
     
     
experiences travel
      across channels
         
     
“customers interact
    with the brand: they don't
      care about the channel”
                    Jess McMullin & Samantha Starmer
                 
     
we struggle for
    meaning and closure
           
information architecture
    is the sense-making layer
                
     
INTERFACES


          TOUCH-POINTS


    INFORMATION ARCHITECTURE



                 
     
        The Matrix
how can we design these
      pervasive information
              architectures?
               
     
        The Name of the Rose, J, Annaud
     

        The Name of the Rose, J.J. Annaud
     

        The Name of the Rose, U. Eco
cognitive continuity
    is not interface continuity
                 
     

        The Name of the Rose, J, Annaud
     
        The Name of the Rose, J, Annaud
              Scale model of the library
we say navigate, but
    we really mean understand
                 
a manifesto
     
1
    information architectures
          become ecosystems
                 
no artifact stands isolated
    all artifacts are connected in one
                single user experience
                 
     
2
         users become
        intermediaries
           
participants in these ecosystems
    actively produce and re-mediate
               content and meaning
                
     
3
        static becomes
               dynamic
           
ecologies are perpetually unfinished,
               always changing, always open
    to further refinement and manipulation
                        
     
4
              dynamic
        becomes hybrid
            
the boundaries separating
    media, channels and genres get thinner

                       
     
5
               horizontal
    prevails over vertical
              
intermediaries push for spontaneity,
       ephemeral structures of meaning
                    and constant change
                    
     
6
              products
    become experiences
            
focus shifts from how to design
      single items to how to design
    experiences spanning processes
               
     
7
      experiences become
cross-channel experiences
              
experiences bridge multiple
connected media, devices and environments
        into seamless ubiquitous ecologies
                       
     
book




     
@resmini
    http://andrearesmini.com
       http://pervasiveia.com
                

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Architectures of Meaning

  • 1. Andrea Resmini architectures of meaning Malmö Högskolan, Sept 2012    
  • 2. andrea @resmini :: architectures of meaning     Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
  • 3. andrea @resmini :: architectures of meaning     Teaching Maths, Moving Mountains Trust http://www.flickr.com/photos/movingmountainstrust/5050542720/
  • 4. andrea @resmini :: architectures of meaning     Salone del Libro Usato, br1dotcom http://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/
  • 5. andrea @resmini :: architectures of meaning     Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas) http://linkrandom.blogspot.com/
  • 6. andrea @resmini :: architectures of meaning     Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
  • 7. andrea @resmini :: architectures of meaning     UNIVAC, Lawrence Livermore National Laboratory https://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-17867.jpg
  • 8. andrea @resmini :: architectures of meaning     Computer room, County of Santa Barbara http://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg
  • 9. andrea @resmini :: architectures of meaning     Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
  • 10. andrea @resmini :: architectures of meaning     Wikimedia http://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metro_station.jpg
  • 11. andrea @resmini :: architectures of meaning Neuromancer, William Gibson    
  • 12. andrea @resmini :: architectures of meaning Tron Legacy     Tron Legacy (2010), J. Kosinsky
  • 13. andrea @resmini :: architectures of meaning     The Matrix, Wachowsky Brothers
  • 14. Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us – Institute For The Future    
  • 15. andrea @resmini :: architectures of meaning     Mobiles, frogfoto http://www.flickr.com/photos/frogfoto/6792036796/
  • 16. andrea @resmini :: architectures of meaning     Tablet use 2, ebayink http://www.flickr.com/photos/ebayink/6816581064/
  • 17. andrea @resmini :: architectures of meaning     Sheffield, toph3r http://www.flickr.com/photos/ahxcjb/3552828240/
  • 18. what is all this and how do we design it?    
  • 19.     CHESS, MUFFET (http://www.flickr.com/photos/calliope/5347237755/)
  • 20.     (mspaforum.com)
  • 21.     MONSELICE (http://en.wikipedia.org/wiki/File:Monselice_z18.jpg)
  • 22. interfaces and Interactions differ    
  • 23.     CHESS IN HARRY POTTER
  • 24. wildly    
  • 25.    
  • 26. what if I ask you to write or send a message?    
  • 27.    
  • 28.     BYU EDU (news.byu.edu)
  • 29.    
  • 30.     F. REMINGTON, SMOKE SIGNALS
  • 31.     OUIJIA BOARD, SCRIPTINGNEWS (http://www.flickr.com/photos/scriptingnews/3418293087/)
  • 32.    
  • 33.    
  • 34.    
  • 35.    
  • 36.     KAROTZ, THE NEW NABAZTAG
  • 37. messages have no medium    
  • 38.    
  • 39. interfaces and Interactions differ    
  • 40.    
  • 41.    
  • 42.    
  • 43. activities and artifacts merge into complex experiences    
  • 44.    
  • 45.    
  • 46.    
  • 47.    
  • 48.    
  • 49. experiences travel across channels    
  • 50.    
  • 51. “customers interact with the brand: they don't care about the channel” Jess McMullin & Samantha Starmer    
  • 52.    
  • 53. we struggle for meaning and closure    
  • 54. information architecture is the sense-making layer    
  • 55.    
  • 56. INTERFACES TOUCH-POINTS INFORMATION ARCHITECTURE    
  • 57.     The Matrix
  • 58. how can we design these pervasive information architectures?    
  • 59.     The Name of the Rose, J, Annaud
  • 60.     The Name of the Rose, J.J. Annaud
  • 61.     The Name of the Rose, U. Eco
  • 62. cognitive continuity is not interface continuity    
  • 63.     The Name of the Rose, J, Annaud
  • 64.     The Name of the Rose, J, Annaud Scale model of the library
  • 65. we say navigate, but we really mean understand    
  • 67. 1 information architectures become ecosystems    
  • 68. no artifact stands isolated all artifacts are connected in one single user experience    
  • 69.    
  • 70. 2 users become intermediaries    
  • 71. participants in these ecosystems actively produce and re-mediate content and meaning    
  • 72.    
  • 73. 3 static becomes dynamic    
  • 74. ecologies are perpetually unfinished, always changing, always open to further refinement and manipulation    
  • 75.    
  • 76. 4 dynamic becomes hybrid    
  • 77. the boundaries separating media, channels and genres get thinner    
  • 78.    
  • 79. 5 horizontal prevails over vertical    
  • 80. intermediaries push for spontaneity, ephemeral structures of meaning and constant change    
  • 81.    
  • 82. 6 products become experiences    
  • 83. focus shifts from how to design single items to how to design experiences spanning processes    
  • 84.    
  • 85. 7 experiences become cross-channel experiences    
  • 86. experiences bridge multiple connected media, devices and environments into seamless ubiquitous ecologies    
  • 87.    
  • 88. book    
  • 89. @resmini http://andrearesmini.com http://pervasiveia.com