Do you use videos to market your business online? Videos could be a great way to reach out to a wide...

1. Things You'll Take pleasure in When It Concerns Video
Marketing
Do you use videos to market your business online? Videos could be a great way to reach out to a
wider audience. Very few people these days will read a newspaper or pay attention to radio ads.
These days, people rely heavily on the Internet. Read on to learn some helpful tips about how to use
video marketing to your benefit.
Who on your team is the most motivating? Who is the best speaker? This is the person to put on
camera on behalf of your company. You don't have to have the CEO or a sales person reading the
sales pitch, instead focus on the person who will do the best job of selling your firm or products.
Interviews make great videos. Have a friend or a colleague interview you if you want to give some
details about your business and products or interview some customers if you want to share some
original reviews of your products. If possible, find an expert in your field who is willing to be
interviewed on your products.
If you are thinking of using video marketing to increase your sales and website traffic, then look to
your competition for some clues. See what is working for them and try to capitalize off of this
information. You do not have to copy them, but see what is working for them and try to make it work
for you.
Make a video detailing how to utilize your product correctly. You will help your existing customers
use their product more efficiently and show potential customers what your products look like and
what they can do.
Don't only rely on videos in your marketing campaign. They are great marketing tools, however, they
should not replace your other marketing tactics. Videos
http://www.brafton.com/glossary/video-marketing should not replace content creation like article
writing or blogging. Videos should simply be used to enhance the content in your marketing
campaign and to build up your link portfolio.

2. Make your content interesting. If you are going to make a video to advertise your online business,
you should ensure that it is entertaining. A video hosting site can increase viewers for your video,
but an uninteresting video will defeat the purpose. A lot of people want to watch videos that are
relevant. If your videos are interesting, your traffic will keep on increasing.
If you are camera shy, or you do not feel like you would be good at video marketing, look within your
company for someone who would be a good fit. They are usually the most friendly and have a natural
exuberance that radiates around them. This is the person you want to choose for your video
marketing.
Know your audience. Videos that are compelling offer valuable insight and information that the
target audience wants to hear. Similar to written content, you must understand the target audience
and why they should watch your video over other videos. When you know what you want to share,
try recording your videos into smaller chunks to make the information easier to understand for
them.
Be natural! The more fake or contrived you appear; the less likely viewers are to watch your whole
video. If you can't read a script without sounding like a dork, then don't. Stick to who you are and
represent yourself and your company and the video will turn out great.
You should always tell your customers how to find you on social media in your videos. Someone that
locates you on YouTube may not know you're on Facebook. Promoting your other sites will help drive
business to them and vise versa. Make sure that your videos contain clear links to your social media
pages, thus ensuring that more business comes your way.
If you are new to video marketing, then your first few videos should be shorter in length,
approximately two minutes long. The purpose of these videos is primarily for education purposes.
Once you become more comfortable posting videos, you can then increase the video length and try
some editing. However, when starting out, you need to first establish yourself as a knowledgeable
professional who knows what he/she is talking about.
Spending some money on a digital microphone is a great investment. It is easy to find a device that

3. will capture your video with good clarity of picture. However, sounding well might not happen with
the same device. Your authoritative and confident voice can do things no video picture ever will.
For those interested in video marketing, perhaps the most important tip is simply to make your first
video. People often get overwhelmed by the thought of creating a video, however the best way to
learn is to do it. Sure, your first few videos might not be as good as you'd like, but you'll see great
improvement with each one you put out.
To launch your business into video marketing, hold a contest! Open it up to the public and display all
of their videos. This will generate a lot of enthusiasm about your business, raise your ranking in
search engines and give you great ideas to use in your video marketing campaign!
Put your video on video sharing sites. Of course, you are going to put your video on your site.
However, that's just the first place you should post. Next, you should post on sites such as Youtube
and Vimeo. That way, you are going to be more likely to go viral and reach more people.
Get someone to watch the video before you post it. You may think you've made a great video, but you
may not see some problems that another set of eyes can. Let a friend or a business colleague take a
look first. That can help you fix any problems, and ensure that people are getting the message you
intend to send.
Utilize captions and annotations within your videos. They have to be used properly though. Poor
captions and annotations can distract the viewer from your content, so breaks in the video are
excellent areas to use them. Occasionally using an annotation while you are speaking in a video is
acceptable, as long as it does not distract the viewer from what you are saying.
Use cliffhangers in your videos. You don't always have to stop at just a single video. By creating a
series of educational videos, you can lead viewers using "episodes." Make "open loops" where your
idea is "to be continued" in your starting my own business next video. This keeps the audience
engaged, helps you educate viewers in multiple videos, and also helps lead them back to your
website.
Once your goals are reached, you'll set even higher achievements for your future, but you have to
get to your current goals first. This begins by using what you've read here. Take this advice and
implement it so that you can quickly and easily begin to attain the milestones you only once dreamed
of.