http://resonancecontent.com You have many free resources available to help you understand the results of your content; here are just a few to get you started.

1. How Can I Track
the Results of My
Content?
A Resonance FTQ
(Frequently Tweeted
Question)
@resonancecont

2. “How do I know what kind
of results we’re getting
from our content?”
@resonancecont

3. Facebook Insights
@resonancecont

4. Facebook Insights
@resonancecont

5. Facebook Insights
@resonancecont

6. Bit.ly
@resonancecont

7. bit.ly
Add
+
to
the
end
of
any
bit.ly-­‐shortened
link
and
you’ll
be
able
to
see
clickthrough
results
by
site,
by
geographical
loca:on,
and
by
date.
@resonancecont

8. SumAll.com
@resonancecont

9. SumAll.com
Allows
you
to
track
results
from
Facebook,
Twi?er,
Google+,
Instagram,
and
many
other
sites
—
and
it’s
free!
@resonancecont

10. LinkedIn Page Analytics
@resonancecont

11. LinkedIn Page Analytics
@resonancecont

12. LinkedIn Page Analytics
@resonancecont

13. Your Email Marketing Provider
@resonancecont

14. Your Email Marketing Provider
Your
email
marke:ng
provider
(Constant
Contact,
etc.)
will
provide
you
with
details
about
your
open
rates,
clickthroughs,
etc.
@resonancecont

15. Google Analytics
@resonancecont

16. Google Analytics
Use
Google
Analy:cs
to
find
out
which
blog
posts
a?racted
the
most
traffic,
then
use
that
informa:on
to
develop
your
own
best
prac:ces.
@resonancecont

17. To Sum Up …
You have many sources available to help you track the
results of your content:
• facebook.com/insights
• bitly.com
• SumAll.com
• LinkedIn Analytics: Go to your Company Page and click the Analytics tab
• Your email marketing provider
• Google.com/analytics
@resonancecont

18. Got a question
for our next
FTQ?
Hit me up at
@resonancecont