Continuing our Frequently Tweeted Question (FTQ) series with a discussion of the differences and common ground between social media and content marketing.

1. What’s the
Difference
Between Social
Media and Content
Marketing?
A Resonance FTQ
(Frequently Tweeted
Question)

2. “Great — I just got the
hang of social media, and
now ‘content marketing’ is
all the rage. What’s the
difference?”
@resonancecont

4. If you’re posting content that speaks to your audience’s needs
and interests on social media …
You’re already on board with content marketing.

5. Because social media is a vital part of
content marketing
CONTENT MARKETING
Newsletters,
etc.
Blogging
Social Media

6. Content is the “what”
Social media is the
“how” (one of them)
• Advice
• Industry news
• How-to instructions
• Tips
• Stories, etc.
• Social media
• Blog posts
• E-newsletters
• Webinars
• White papers, etc.

7. Social Media
E-newsletters
E-books/White Papers
Blog, etc.
Content

8. “Content is fire.
Social media is gasoline.”
- Jay Baer

9. To Sum Up …
• Social media is a vital part of content marketing.
• If your social media strategy has been focused on
your audience’s needs and interests, you’re already
on your way to mastering content marketing.
• Content is the “what” and social media is one of the
(several) “hows” for delivering it to your audience.
@resonancecont

10. Got a question
for our next
FTQ?
Hit me up at
@resonancecont