Presentation given at the Responsible Tourism in Cities Conference on 6 May 2011. Given by Lynn Maggott of The Green Cab.

2. Climate change is now a fact of life on this
planet. "The vast majority of experts, 95%,
maybe even 99%, agree that climate change is
taking place,“

3. "Even the most conservative estimates are
profoundly disturbing and demand action. We
are setting up a world for our children and
grandchildren that may be extremely
frightening and turbulent."
Anthony Costello, a professor of international child health and director of the Institute for Global Health at University College London.
`

4. INTRODUCTION
Global Economic Recession – living beyond our
means
Climate Change – living beyond the Earth’s
carrying capacity
The average person travelling in an average car
for an average distance of 2000km per month,
produces just under 5 tones of CO2 per annum

5. THE TEAM
Lynn Amiene van Venetia Thope Lekau
Maggott der Merwe Volkwyn

6. THE MOTIVATION
To grow a responsible tourism business
To pioneer Green Mobility Solutions in the tourism
sector
To create awareness Green Mobility in South Africa

7. THE CHALLENGES
Access to finance
Access to Market
Operating Licences
Demand for the business exceeded supply
Staff and assets
Customer Service Levels

8. OVERCOMING THE CHALLENGES
Find Investors
Lobby with key tourism stakeholders
Identify suppliers
Set up policies & procedures
Staff Training

9. INVESTORS
Ferose Oaten Spier Green Capital

10. PARTNERSHIPS
Cape Town Routes Unlimited
Cape Town Tourism
City of Cape Town
South African National Research Institute (SANERI)
Tourism Enterprise Programme (TEP)
Provincial Government of the Western Cape
National Business Iniciative (NBI)

11. PARTNERSHIPS
Cape Town Routes Unlimited
Cape Town Tourism
South African National Research Institute (SANERI)
Tourism Enterprise Programme (TEP)
Provincial Government of the Western Cape

12. MILESTONES
Formed CC in April 2008 with 4 members
Jan 2009 - won on a prestigious, National Award
July 2009 -secured funding from Spier Green Capital and formed
a PTY (LTD)
Aug 2009 - secured a contract with Protea Victoria Junction
Hotel
Sep 2009 - started operations
Sep 2010 - Provincial ETEYA Winners

13. OUR CLIENTS

14. MARKETING EXPOSURE
Print Simply Green Magazine
Rooi Rose
Indaba Magazine
Weekend Argus, Sunday Time
Brochures
Viral Website; Newsletter; Social Networks
Radio Radio 702; Cape Talk and SAFM
TV Inside Africa on CNN & Pasela
Trade Shows Meetings Africa
ITB
Indaba

15. WHAT IS GREEN MOBILITY
The movement of goods and people in a way that is less
harmful to the environment
Reduction in Carbon Dioxide
Non motorised transport
Electric Vehicles
Vehicles fuelled with alternative energy resources

16. WHAT MAKES US “GREEN”
Retrofitted with a conversion kit and is fuelled by Liquefied
Petroleum Gas or LPG
Fuelled by a B20 Blend of Bio-diesel
Green Partners

17. PETROL VEHICLES – RETROFITTED WITH A
CONVERSION KIT POWERED BY LPG
Liquefied Petroleum Gas (LPG) is an alternate energy resource, a
mixture of propane and butane
When used as a vehicle fuel it is often referred to as autogas
The simple chemical make up of the gases ensures that they are
clean burning

18. 30 litre tank fitted in the boot of the vehicle

19. 67 litre tank fitted underneath the vehicle

20. Dispensing unit

21. CONVERSION PROCESS
A conversion kit is installed into the vehicle by an accredited SABS
installer
The Technical Director of Hyundai South Africa approves the
installation
Full Warranty is extended by Hyundai South Africa
Vehicle is fuelled by both Liquefied Petroleum Gas (LPG) and Petrol
Supplier of LPG is conveniently located

22. ENVIROMENTAL BENEFITS OF LPG
Compared with petrol and diesel, LPG is the best environmental
alternative
Low carbon content fuel that reduces your carbon footprint
LPG produces fewer harmful emissions that impact on local air
quality
Engine noise is low
Less damage to soil and water in case of spills - LPG will quickly
evaporate in the event of a fuel spill. Unlike petrol and diesel, there
is no risk of ground or water contamination

23. WHY USE LPG
Reduces pollution-better air quality
Decreases CO2 emissions
Diversify energy sources
Cost effective
Immediate access
Mature technology
Easy to use
Estimated 15 million vehicles in use worldwide

24. DIESEL VEHICLES – FUELLED BY B20 BLEND
Biodiesel is a renewable and alternative fuel for any diesel engine,
manufactured from re-used cooking oil.
B20 Blend – 80% Diesel & 20% Biodiesel
Most recommended, and can be used with the common rail injector systems
B50 Blend - 50% Biodiesel & 50% diesel
Can be used in all diesel engines except those with common rail injector
systems
B100 Diesel – 100% Biodiesel
Can be used in any diesel engine except those with the new common rail
injector systems – not recommended for temperatures lower than 8 degrees
Celsius

25. PRODUCTION OF BIO-DIESEL
Biodiesel is produced from Used Vegetable Oil (UVO)
The oil goes through a process to reduce the free fatty acids
Then it goes to the filtration process
Separation Process
Dry Washing
Wet Washing
Polishing

26. ENVIRONMENTAL BENEFITS OF USING BIO-DIESEL
Made from recycled cooking oil which does not compete with food
stocks
Contains no sulphur which is the major cause of engine oil degradation
Improves engine performance
Provides better engine lubrication over regular diesel
75% less exhaust smoke emissions
Produces less Carbon Dioxide
Infinitely renewable

27. WHY USE BIO-DIESEL
Costs less to produce than regular diesel
NO engine modifications are necessary
Users can switch between biodiesel and regular diesel
Engine warrantees are still valid if you use a 5% blend of biodiesel
It helps economic growth and economic empowerment
It extends engine life by up to 200%

28. GREEN PARTNERS
Demand for services exceeds supply of Green Vehicles
Subcontractors who operate on behalf of the Green Cab
Give them options as to how to “Green their Vehicles”
Train suppliers in Green Mobility
Eco driver training
Provide them with Systems and Business Operating Procedures
Provide tools to monitor & measure their Carbon Footprint
Accreditation as a Green Suppliers, to add credibility

29. WHY WE USE GREEN PARTNERS
To ensure that we adequate “Green” suppliers nationally
Create business opportunities for smaller tourism operators through a
national marketing platform
Owner/Driver Model
Real Economic, Social and Environmental Transformation

30. CURRENT INTEREST IN GREEN MOBILITY SERVICES
Focus on “Event Greening” is key in The Green Cab attracting new
clients
The National Business Initiative (NBI) has committed to do what is
necessary to mitigate the effects of climate change
Long Haul visitors are become increasingly aware of their carbon
footprint
Cities are positioning themselves as Responsible Tourism
Destinations
Opportunity to be part of it

31. PRODUCTS, SERVICES & PROJECTS

34. GREEN TRANSPORT CERTIFICATE

35. CONCLUSION
Make a responsible decision today to use Green Mobility
Solutions and reduce your carbon footprint

36. THANK YOU – CONTACT US
Email: lynn@thegreencab.co.za
Website: www.thegreencab.co.za
Telephone: 0861thegreencab
Mobile: 084 596 9856
Fax: 086 508 3443