Website promotion is the continuing process used by webmasters to promote and bring more visitors to a website. Many techniques such as web content development, search engine optimization, and search engine submission, are used to increase a site's traffic. Search Engine Land created an infographic of factors that affect ranking in search engines for search engine optimization that help drive traffic to a specific website.

1. Best Strategies For Website
Promotion

2. What is Website Promotion?
• Website promotion is the continuing process used
by webmasters to promote and bring more visitors to a
website.
• Many techniques such as web content development, search
engine optimization, and search engine submission, are used
to increase a site's traffic.
• Search Engine Land created an infographic of factors that
affect ranking in search engines for search engine
optimization that help drive traffic to a specific website.

3. Strategies for Website Promotion
• Search Engine Optimisation
• Linking Building
• Social Media strategy
• Email Strategies
• Paid advertising Strategies

4. Search Engine Optimisation
1. Write a Page Title with best use of keywords
2. Write proper Description in META Tag
3. Include Your Keywords in Headers (H1, H2, H3).
4. Use of Keywords in Hyperlinks
5. Keyword presence in the first 350 word paragraph
6. Creating a Site Map increase search efficiency
7. Include Descriptive Keywords in the ALT Attribute of
Image Tags
8. Your Navigation System should be Search Engine
Friendly

5. Linking Strategies
1. Submit Your Site to Key Directories
2. Submit Your Site to Trade Organization Sites and
Specialized Directories
3. Request for Reciprocal Links
4. Write Articles for Others to Use in Websites and
Newsletters
5. Issue News Releases to members

6. Social Media Strategy
1. Start your own Business Blog
2. Engage in Social Media Community with
various social media accounts
3. Promote Your Site in Online Forums and
Discussion Lists
4. Create a bookmark option for your site

7. Email Strategies
1. Start Publishing Email Newsletter.
2. Use Signature in your Email Program Start
3. Use Aggress Strategies for Email Sign-ups.
4. Send Offers to Your Visitors and Customers.
5. Exchange Email Mentions with Complementary
Businesses.

8. Paid Advertising Strategies
1. Advertise in an Email Newsletter
2. Start An Affiliate Program
3. Purchase Pay Per Click (PPC) ads with Google
AdWords
4. List Your Products with Shopping Comparison Bots
and Auction Sites
5. Rent targeted, commercial email lists.

9. Check out this video

10. Source
• http://webmarketingtoday.com/articles/check
list/
• http://en.wikipedia.org/wiki/Website_promot
ion
• http://guidelines.gov.in/promotion.php
• http://www.youtube.com/watch?v=VA0RyXKH
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