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Create your strategy on 1 page
Best practices based on research and 20+ years of real-world
experience helping clients execute their strategy and win!
Presenter: Stephen Lynch
Role: President, Head of Strategy at RESULTS.com
Linkedin: linkedin.com/in/stephengeoffreylynch
Software Demo: results.com/demo
Create your strategy on 1 page
Best practices based on research and 20+ years of real world
experience helping companies to execute their strategy and win!
Presenter: Stephen Lynch
Role: President, Head of Strategy at RESULTS.com
Linkedin: linkedin.com/in/stephengeoffreylynch
Software Demo: results.com/demo
Thank you for your time!
RESULTS.com Strategic Plan
RESULTS.com Strategic Plan
Vision
Core Values
Use 3-5 word phrases, to list the small handful of behaviors you
want demonstrated by every person in every role:
Core Values are ‘musts’ (not ‘nice to haves’)
★
★
★
★
★
★
★
★
★
★
Core Values - best practices
Core Purpose
“To give ordinary folk the chance to buy
the same things as rich people”
“To make people happy”
“To help companies execute their strategy and win”
State your Core Purpose
…
★
★
★
★
★
★
★
★
Core Purpose - best practices
BHAG©
Big Hairy Audacious Goal
Size & Scope
Revenue
Customers Markets
Products
Best in World
Culture
Achievements
Profit
Recognition
Services
Example BHAG© Goal Statement
State your BHAG©
★
★
★
★
★
★
★
★
★
★
BHAG© - best practices
RESULTS.com Strategic Plan
Target Market Customer
(Includes Geographic area)
Delight the few to attract the many
“
When you have a clearly defined Target Market
Target Market Customer
★
★
★
★
★
★
★
Target Market - best practices
RESULTS.com Strategic Plan
3 to 5 Year Strategic Moves
(includes industry analysis)
What are the top 3 long-term strategic moves
to position your firm for future industry success?
(will be implemented within the next 3-5 years)
★
★
★
★
★
★
3 to 5 yr Strategic Moves - best practices
RESULTS.com Strategic Plan
Metrics
(Key Performance Indicators)
Create your strategy on 1 page
Presenter: Stephen Lynch
Role: President, Head of Strategy at RESULTS.com
Linkedin: linkedin.com/in/stephengeoffreylynch
Software Demo: results.com/demo
Best practices based on research and 20 years of
real world consulting to RESULTS.com client firms
Thank you for your time!

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